Amazon Main Image Requirements 2026: Size and Rules

What are Amazon's main image requirements?

The main image is the first photo shoppers see in search results and at the top of your listing. Here is the short version, with the numbers Amazon gives.

Some categories have their own style rules on top of these, so check your category's guide in Seller Central before you shoot.

Does an Amazon main image have to be pure white?

Yes. Amazon asks for a pure white background on the main image, which is RGB 255, 255, 255. A background that looks white on your screen can still measure slightly off. Light the background separately from the product, then check it with the eyedropper in your editing software instead of trusting your eyes.

Every photo we shoot on white is delivered as a JPG plus a layered PSD with a clipping path, so the background can be set to a true white and the product stays untouched. See our white background product photography for how that works.

How big should an Amazon main image be?

Amazon accepts images from 500 to 10,000 pixels on the longest side. The number that matters is 1000. At 1000 pixels or more on the longest side, shoppers get Amazon's zoom feature, and zoom is how people check stitching, labels and finish before they buy. Amazon's staff recommend 1600 pixels or more.

Start with a camera file much larger than that. The product has to fill 85 to 100% of the frame, so you'll crop in, and a small original runs out of pixels fast.

What should and shouldn't be in the main image?

• In the shot: the whole product, from one view, and only the items that come with the purchase.

• Out of the shot: text, graphics, logos, watermarks and promotional messages, props that aren't included, and extra views in the same frame.

• Packaging: leave the box out, unless the product is a consumable or a collectible.

Everything that doesn't belong in the main image has a home in the other image slots. Amazon's staff list use in context, details and textures, angles, size comparisons and usage instructions as good uses for those. Our guide to how to take photos for an Amazon listing walks through a full set.

Can I use the same main image on other marketplaces?

Often you can, because a clean white main image travels well. Walmart also asks for pure white, and its other specs are in our Walmart image requirements guide. Google Shopping, eBay, Etsy and TikTok Shop each have their own size, framing and background rules, so check them before you reuse a file: Google Shopping, eBay, Etsy and TikTok Shop.

Where does ProductPhoto.com fit in?

If you only need the main image, a white background photo is $35 each, $29 each from 31 photos and $25 each from 100, with no minimum. If you want the whole listing done, our Amazon product photography packages start at $699 for the Essentials package, with 7 listing images planned for your product. For help sizing images for other channels, see our ecommerce product photography page, and our Walmart product photography page if you sell there too.

Where to check these specs yourself

Amazon changes its image rules from time to time. Amazon keeps its full Product Image Requirements guide inside Seller Central Help, which needs a seller login, so the figures above come from posts by Amazon staff in the Seller Central forums. We checked them on November 11, 2026:

• Amazon Seller Forums: Product Photography Standards, What's New in 2026 (background, fill, 1000 and 1600 pixels, file types, 72 dpi, what's in the shot)

• Amazon Seller Forums: Ask Amazon on image requirements (500 to 10,000 pixels, file types, six images and one video)

• Amazon Seller Central (sign in and open the Help Center for the full Product Image Requirements guide and your category's style guide)

Last checked November 11, 2026.