Google Shopping Image Requirements 2026: Merchant Center
Google Shopping image requirements for 2026: 500 x 500 px minimum, 1500 x 1500 px recommended, 16 MB limit, 75 to 90% product fill and banned overlays.
· 6 min read
Quick answer
Google Merchant Center asks for product images of at least 500 x 500 pixels (applying to all products from January 31, 2027), and recommends around 1500 x 1500 pixels or more. Files can't be larger than 16 MB or 64 megapixels. The product should fill 75 to 90% of the image, and the main image can't carry promotional text, logos you added, borders or watermarks.
What are Google Shopping's image requirements?
Google's Merchant Center help page for the image link attribute is the source for all of this. Here is what it says.
Spec | What Google says |
|---|---|
Minimum size | At least 500 x 500 pixels, applying to all products beginning January 31, 2027 |
Recommended size | Around 1500 x 1500 pixels or above, for best performance in all listing formats |
Maximum file size | No image file larger than 16 MB |
Maximum resolution | No image larger than 64 megapixels |
File types | JPEG (.jpg, .jpeg), WebP (.webp), PNG (.png), GIF (.gif), BMP (.bmp) and TIFF (.tif, .tiff). The file extension should match the real format |
Product fill | The product should take up no less than 75% and no more than 90% of the full image |
Main image | An unobstructed, clean view of the item |
Not allowed | Stock photo watermarks, copyright symbols, graphic stamps, borders, and a single-color image that is only a square of color |
Overlays | No calls to action, price or shipping details, promotional adjectives, condition or compatibility text, barcodes or QR codes, or added brand logos (unless the logo is physically part of the product) |
Placeholders | Not allowed, except in a few categories: Hardware, Vehicles and Parts, and Computer Software |
Image URL | 1 to 2,000 characters |
Google's page sends additional views to the additional image link attribute. It doesn't state a maximum number of them, so we haven't given one.
What size should Google Shopping images be?
Google's recommendation is around 1500 x 1500 pixels or above. The 500 x 500 minimum is the line you can't go below, and Google's page says it applies to all products beginning January 31, 2027. Shoot above it now so you don't have to redo files later. The size limits at the top end are generous, 16 MB and 64 megapixels, so a high-resolution file is fine.
Does Google Shopping require a white background?
Google's image page doesn't require one. What it does require is a clean, unobstructed view of the product, with no added text, logos, borders or watermarks. A plain white background is still the easiest way to get that, and it works across Amazon, Walmart and other channels too. If you're building one set of photos for several marketplaces, see our Amazon main image and Walmart image guides for their background rules.
How much of the frame should the product fill?
Google says 75% to 90% of the full image. That leaves some breathing room around the product, which is a different range from the 85 to 100% Amazon asks for on its main image. If you use one photo for both, check it against each rule, or ask for a version for each.
What can't I add to a Google Shopping image?
Calls to action, price or shipping details, and promotional adjectives.
Condition or compatibility text.
Barcodes or QR codes.
Brand logos you added after the fact. A logo that's physically part of the product is fine.
Borders, stock photo watermarks, copyright symbols and graphic stamps.
Where does ProductPhoto.com fit in?
Merchant Center takes image links from your product data, and for many stores those are the same photos that are on the site. If you run a Shopify store, see our Shopify product photography page, and our Shopify image size guide for the store's own limits. For a full catalog on a plain background, see our ecommerce product photography and white background product photography. White background photos are $35 each, $29 each from 31 photos and $25 each from 100, with no minimum.
Where to check these specs yourself
Google updates this page, and the 500 x 500 date above is one that may move. We read it on November 11, 2026:
[Google Merchant Center Help: Image link [image_link]](https://support.google.com/merchants/answer/6324350?hl=en)
Last checked November 11, 2026.
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Frequently asked questions
What is the minimum image size for Google Shopping?
Google's Merchant Center help page says at least 500 x 500 pixels, applying to all products beginning January 31, 2027. Google recommends around 1500 x 1500 pixels or above.
What file types does Google Merchant Center accept for images?
JPEG, WebP, PNG, GIF, BMP and TIFF. The file extension should match the actual format, and no file can be larger than 16 MB or 64 megapixels.
How much should the product fill the image on Google Shopping?
Google says the product should take up no less than 75% and no more than 90% of the full image.
Can I put a logo or sale text on a Google Shopping image?
No. Google doesn't allow calls to action, price or shipping details, promotional adjectives, condition or compatibility text, barcodes, QR codes or added brand logos. A logo that is physically part of the product is fine.
Sam Werkmeister
Sam Werkmeister, founder and CEO of ProductPhoto, has over two decades of experience in product photography.
