Etsy Listing Photo Size 2026: Dimensions and Rules

What size should Etsy listing photos be?

Etsy gives one size to aim for and one size to stay above. Here is everything Etsy says about listing photos in one table.

Etsy compresses what you upload, so photos can look a little less sharp afterward. That's one more reason to start from a large, clean original.

How do I frame photos so Etsy's thumbnails don't cut off my product?

Etsy shows listing photos as square, portrait and landscape thumbnails, and it crops your photo to fit each one. Etsy's advice is to leave enough border around the product that it survives all three crops. Shoot from farther back than feels necessary, keep the product centered, and capture the original at the highest resolution you can, because the final image is usually cropped from it.

Etsy's listing tool has a thumbnail adjustment and a placement tool, so you can preview the crops and nudge them before you publish.

Can I use a white background photo on Etsy?

Yes, with one rule to keep in mind. Etsy requires at least one listing photo to be unedited and show the actual item against a real background. Cropping, resizing, adding a watermark or changing the file format is fine for that photo. Your other photos can be edited, including with AI, to adjust lighting or color, crop, resize or change the background. If you use AI editing, Etsy asks you to note it in the listing description. Etsy also says the first image should be the clearest, most realistic view of the item.

So a clean studio photo on white and a styled lifestyle shot can both sit in your listing, as long as the listing meets that rule. Our white background product photography and lifestyle product photography cover both.

What photos do handmade and small-batch sellers need?

Plan a set instead of one hero shot. A clear first photo of the whole item, a close-up of the material or finish, a photo that shows scale, and one or two that show the item in use. Items that lie flat, like prints, cards, textiles and apparel, often look best as a flat lay. Candle and skincare makers can see how we shoot them on our candle product photography and skincare product photography pages.

White background photos with us are $35 each, $29 each from 31 photos and $25 each from 100, with no minimum. Lifestyle shoots start at $375 and are quoted to scope. The pricing page has a calculator.

Where to check these specs yourself

Etsy updates its image guidance, so check the source before a big batch of photos. We read Etsy's page on November 11, 2026:

• Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop

Etsy's page doesn't state a maximum number of photos per listing, so we haven't given one here. Check the listing editor for the current count. Last checked November 11, 2026.