Walmart product photography.
Pure white main images for your listing.
Walmart's main image has to show your product alone on a pure white background, with no text, logos or watermarks. We shoot that image in our Texas studio, plus the extra angles Walmart recommends, so your photos are ready for your listing.
Pure white main images that follow Walmart's image rules.
What you get.
Walmart recommends at least four images per listing, and the first one has to follow strict rules. We start there.
A pure white main image of your product, with no text, logos, watermarks or props that do not ship with it.
Extra angles and close-ups for the rest of your image set, shot in the same light.
Square 1:1 high-resolution files sized to Walmart’s 2200 x 2200 pixel recommendation.
Every photo as a high-res JPG plus a layered PSD with a clipping path, with unlimited commercial rights.
A free reshoot if the miss is ours.
Need an infographic or lifestyle image for the rest of your set? Infographics start at $175 and lifestyle shoots at $375.
Walmart’s image rules, in short.
Walmart sets the specs, and they can change, so check its guide before you upload. These are the main ones for product images today.
Pure white main image
The main image background has to be RGB 255/255/255, exactly. Off-white backgrounds are a common reason images get rejected.
Clean content
No watermarks, text overlays or promotional language, and no props or accessories unless they ship with the item.
File specs
JPEG, JPG, PNG or BMP under 5 MB, square, sRGB and 8-bit, with 2200 x 2200 pixels recommended.
The full list is in our Walmart image requirements guide.
How it works.
1. Book online
Choose how many photos you need for your Walmart listings and book in about 30 seconds. Nothing is due yet.
2. Ship your products
Send one of each product with any carrier. Most people pay under $20, and many ship straight from the factory.
3. Approve your proofs
Proofs are online 7 business days after your products arrive. You pay after you approve them. Orders of $1,000 or more pay half when your products arrive.
Walmart photography FAQ
For the main image: JPEG, JPG, PNG or BMP under 5 MB, square, sRGB and 8-bit, with 2200 x 2200 pixels recommended, on a pure white background with no text or watermarks. Our Walmart image requirements guide has the details.
Yes. Walmart recommends at least four images per listing. We shoot extra white background angles and close-ups, infographics from $175 and lifestyle images from $375.
Yes. White background photos work on Amazon, Walmart, Shopify and your own site, and you get unlimited commercial rights. Each marketplace has its own rules, so tell us where you sell when you book.
No. We deliver your files and you add them to your listing, so you stay in control of your account.
Tell us what it flagged. If the miss is ours, the reshoot is free.
White background photos are $35 each for 1 to 30 photos, $29 each for 31 to 99 and $25 each from 100, with no minimum. Glass, jewelry, items over 24 inches or over 15 lbs add $10 a photo.
Proofs are ready 7 business days after your products arrive, or 3 to 5 business days with rush, when our schedule allows. You pay after you approve your proofs.
