How to Take Photos for an Amazon Listing (7 Images)

What photos does an Amazon listing need?

Amazon requires at least one image, and recommends six or more plus a video. A set of 7 images is a good working target. The first is always the main image on white. The other six are chosen for the product, so a listing for a tool and a listing for a skincare serum won't use the same six.

The seven aren't a fixed formula. We plan them for each product: a main image on white plus 6 chosen from infographics, size or comparison charts, lifestyle shots and detail images, based on what a shopper needs to see before they'll buy.

What is each of the 7 images for?

The main image is always the first one. For images 2 to 7, you pick from the roles below based on what your product needs.

A candle might use two lifestyle shots and no size chart. A tool might need two infographics. Pick the six that answer your shoppers' questions, not one of each.

How do I shoot the main image myself?

The main image has the most rules and the least creativity, so it's the best one to DIY. The exact specs are in our guide to Amazon main image requirements. Here is the process.

• Clean the product. Dust and fingerprints show up large at zoom size.

• Set up a white surface. A white sweep or a small lightbox, with the product sitting on it.

• Light the background separately. The background should be brighter than the product, so it reads as pure white.

• Lock the camera on a tripod. Keep the same distance and angle for every product so your listings match.

• Shoot large. Amazon needs the longest side at least 1000 pixels for zoom and recommends 1600 or more, and the product has to fill 85 to 100% of the frame, so you'll crop in.

• Check the white. Use the eyedropper in your editing software and make the background pure white, RGB 255, 255, 255.

• Leave out everything that isn't included. No props, no text, no logos you added.

How do I shoot the other six images?

Detail and angle shots work the same way as the main image, with the same setup and a closer lens or crop. Lifestyle images are harder to do at home because they need a believable scene, props and light that suits the product. If you try it yourself, keep the scene simple, shoot in window light, and use only props that make sense for how the product is used. See our guide to product photography props before you start.

Infographics and size charts are design work, so they need a layout tool and a clear sense of what to say. Keep the words short, and make sure no text sits over the main image slot.

When should I hire the shoot out?

• The product is reflective or glass, which is hard to light without showing the room. See our glass product photography.

• You have several colors, scents or sizes and need every variation to match.

• You want lifestyle images that look like a real scene.

• You need infographics and a size chart designed for you.

• A listing is underperforming and you suspect the photos.

Our Amazon product photography packages cover all seven images for a product. The Essentials package starts at $699, and the Growth and Complete packages add A+ content and, on Complete, a listing video. New listings take 10 to 14 business days after your product arrives. Every project starts with real studio photos of your actual product. Some lifestyle shoots are real styled sets. For others, we use AI to build the scene from those real photos. If you already have a listing, the Amazon listing refresh works from your existing photos. And if you only need the main image, a white background photo is $35 each, no minimum. You can total it up on the pricing page.

Where to check Amazon's rules yourself

Amazon's image rules change. The requirements this guide leans on are laid out, with the date we checked them and the sources, in our Amazon main image requirements guide. Last checked November 11, 2026.