2022 is almost near its end; it’s time to start making plans for the approaching ever. Ground-breaking technological shifts are happening so quickly that before we know it, a new trend comes in and passes away. New patterns and styles emerge every now and then, and we feel the need to keep up with all of them, which is not very possible.
Trends come and go. Keeping up with them is essential, but jumping right into them blindly isn’t. Whether you’re a travel photographer or an
Amazon product photography service provider, new trends in photography are sure to leave you overwhelmed and confused.
So to take away the confusion and only serve you with what’s important, here are 5 photography trends to keep an eye on, in 2023.
Let’s Discuss Each Point in Detail
1. DSLRs are Becoming a Niche
Having a big camera to be a better photographer is a myth long forgotten. Smartphones and mirrorless cameras are now on a roll, and the technology has advanced so much that you do not need a DSLR to take breathtaking shots. These devices are smaller, lighter, and easier to carry and do almost the same job as a big camera. So, this is the time they get replaced. DSLRs are not going away, but, it’s just a matter of preference and ease.
Whatever the type of photography you do or require, be it wildlife photography or
jewelry product photography, your smartphone is capable of doing a fantastic job if you are the know-how.
2. Videos are Taking Over the Photographs
Moving on the same lines, advancements in technology now allow us to take high-quality videos on almost every smartphone. The attention spans have now reduced to a fraction of a second, and getting someone to be interested in your pictures is a difficult job. On the other hand, videos do the same job, but in the form of a story. People are more likely to be engaged.
This emerging trend can also be seen in e-commerce portals, where websites are now including videos of their products in use. Including videos wherever possible is visually attractive and engaging.
3. Candid Shots and Not Portraits
2022 was the year of portraits and sensual looks straight into the camera. 2023 is going to be the year of real, candid, natural shots that people can relate to. Authenticity and originality are what people are looking for now. Photographers need to step out of their spaces and click natural, candid stills to grab the attention of the audience. Even when
shooting inside in artificial light, the goal will be to come up with a more natural light look. Also, 2023 is going to give space to more brightly looking and vibrant pictures, as opposed to the dull, underexposed images.
4. Vertical Photography
It is estimated that by 2023, three-quarters of the total internet traffic is going to be coming from mobile users. That means, everything you post online, be it
beauty product photography or stills from your tour to the Grand Canyon, it’s all going to be viewed on vertical mobile screens. To keep up with this trend, photographers have to keep in mind that your images and website are all mobile-friendly.
5. Other Upcoming Photography Trends:
Here is a list of a few more trends that are going to steal the limelight in 2022. (And a few that are going to fade away):
- The technology-obsessed people also want to stay in touch with nature. It is not just natural scenic photography; it is about nature around them. Introducing and highlighting the natural aspects of your product or service is going to be a great way to make a connection with your audience.
- Disruptive Expressions: Pictures that speak louder than words, and cut through the noise with their loud messages are going to be loved.
- When Drones were introduced to the photography world, they were far out of reach of most photographers’ budgets. But, now they are available for half the price of a phone. Every industry, more or less, has already made use of drones. This is one trend that is going to fade away in 2023.
- In 2023, one of the main subjects of outdoor photography is going to be product photography. Whatever the product you sell, the images clicked outdoor in the more natural environment will overpower the ones clicked indoors.
It’s a Wrap!
Product photography pricing will rise, the way pictures were clicked will change, and what was in trend yesterday will hold no value tomorrow. That’s how trends change. Keeping up with these trends is important to keep your business and brand going. Also, staying ahead of the trends will give you an edge over the competition.
