A picture is an idea that sells itself. This is why experts are investing in growing commercial product photography trends. Here are the rules that will rule the commercial pictures market in 2023.
Photography is an art that has seen many seasons through the years. From what was once confined within the domain of a studio, new cameras and photography styles have transformed how a picture is perceived. This has been used exceptionally well by commercial brands, who are now using the art to project their products better. Today, aesthetically photographed products are changing the rules of the game. So, if you have a product that you need to market better, here are a few trends that are sure to take the product photography industry by storm.
Trends That Are Ruling Commercial Product Photography
1. Optimizing Photographs For Mobile Use
Driven by the idea of shrinking screens, professional product photos are now being shot keeping mobile resolutions in mind. Experts are now adapting to different kinds of photography types to ensure that a commercial product can be seen properly in all kinds of formats. Vertical pictures are becoming more popular. This also means that photographers work twice as hard in the post-production stage. Every image clicked for professional use is now mobile-optimized. You want an image to look perfect on a mobile.
2. 360-Degree Pictures for Large Formats
With businesses taking to social media platforms, the focus of photography is now moving to 360-degrees. The influx of e-commerce platforms demands this trend as it needs to be integrated into some of the most popular e-commerce websites. For instance, this is particularly prominent in amazon product photography, where a 360-degree image of a product is likely to sell more than its counterparts. As brands take advantage of technology, companies are using this strategy to ensure their product is visible from all angles. That said, this trend is yet to pick pace for smaller products.
3. Bring in Nature
With the world becoming a concrete jungle, a bit of nature brings every product to life. This is especially true in the case of eCommerce product photography where people want to see a character in your product story. Product pictures in isolation look boring. An addition like a plant, outdoor scenes or just a photo shoot with natural light falling on the products can add volumes to your product pictures.
4. Ahead of the Curve With Bird’s-eye View Shots Are
Until a few years back, who would have thought that a bird’s eye shot was even a possibility. Thanks to technology, you can now click a product from an aerial view. Unlike popular belief, aerial photography does not raise the commercial photography rates by a significant percentage. What’s good is that you can now afford it and use drones to add various perspectives to your products.
5. Make a Mark With Minimalism
There was a time when people loved loud and expressive backgrounds against products. This has changed. A busy backdrop takes the attention away from the product in focus. This is why experts are now using minimalist designs in the background. Having said that, the idea is not to create a serious theme with solid colors that make the frame look intense. Instead, you can go with simple designs which throw the light on the product, at the same time, creating a strong image.
6. Real, Not Edited
Drama dominated the 90s all the way until the last decade. But 2023 will have edits that only accentuate the real picture without adding any unnecessary spin or flavor to the story. The buyer wants a product that looks real and is not highly edited. With editing tools becoming popular, even a slight overdo stands out, making the product look ugly. This is why it is important to keep the element of reality alive in all product images.
These trends will turn a new corner in the photography world in 2023. The skill will drift away from strong effects, monochromatic tones and bright hues towards something more real and minimalistic. Bring the focus back on the product using these simple rules.