5 Best Photography Practices for Online Fashion Store

Getting the perfect picture of garments can be a game-changer for any online fashion store. Since the images play a determinant role in selecting apparel, you should try to use this facility to your best advantage. Learn how to click professional and appealing pictures of your garment in this article.

The Role of Product photography

clothing product photography

Product photography is a significant factor in determining your product’s sales, especially in terms of apparel and jewelry, which attract the customers based on their visual appeal. In these cases, simply writing the perfect product description wouldn’t help.

Getting the perfect picture for eCommerce product photography shouldn’t cost you a fortune. If you have a knack for photography, the right light setting, a decent camera, and a flexible budget, you can easily pull this off on your own. Here are 5 photography practices used by professionals to bring that extra edge to their picture, which makes the product desirable at the first glance:

Let’s Discuss Each Point in Detail

1. Preparation of the Garment

The first and most important thing to do before photographing anything is to make the product look perfect. Hence, before you start clicking pictures of your garment, you must ensure that it looks completely flawless, free of creases, stains, or marks. This requires a sharp eye as even a minute defect in the product can cause a huge difference in photography.

clothing product photography

Usually, steaming helps a lot while photographing garments as it gives the apparel a more clean, natural, and beautiful look. It is also essential to remove stickers or tags in the garment. If your garment has some dust on it, you can use lint rollers or tape to remove them.

2. Setting Your Studio

product photography studio

The next step is to set up your studio for the photography session. This step can be further classified into three basic settings, including:

  • Setting up the mannequin or live model
  • Setting up the camera
  • Setting up the background

Decide whether you want to display your garment on a mannequin or a live model. Both of these options have their features and characteristics, so you must choose wisely. Usually, the difference between the two is the budget. With live models, you have a limited budget and time, whereas working with a mannequin becomes flexible.

Next, you must decide on the perfect model for your camera. Remember, different positions can create a huge difference in the picture, so the ideal camera angle is necessary for clicking good pictures.

Always try to use a grey or white background for your photos. If you cannot find that, you can always adjust that later in photoshop, but having them readily available when you are doing amazon product photography is a good idea. When photographing white clothes, you can use a lighter shade of grey to create the best contrast.

3. Pay Attention to the Lighting

professional product photography

Perfect lighting plays another major role in making or breaking your professional product photos. Make sure you have an ample amount of lighting when clicking pictures. Apart from that, the angle of your lights is also important. Good lighting will bring out the true color and other details accurately. Photographs with good lighting have a lesser amount of ‘noise’ and ‘grain,’ thus increasing the image’s sharpness.

4. Shoot

Now that everything is in its place, you can begin clicking pictures of the garment. Here, you must try out different angles to find the best ones which suit your model/mannequin. The goal is to focus the attention on the garment so it should be properly demonstrated. You can adjust the setting of your camera as you shoot according to the light requirement. Try to take multiple images from various angles.
product photo studio

5. Editing

After you are done shooting the pictures and deciding on the perfect one to publish, you must edit them to make them look most professional while maintaining optimal performance. With plenty of editing software on the market, you can pick the best one to give your image a sharper look. Edit the alignment, crop the picture, and do the color correction wherever necessary. This will leave you with the perfect picture, ready to go on the web.

Follow all the steps mentioned above to click beautiful pictures of your online fashion store’s garments and watch your sales increase instantly. You won’t have to worry about product photography pricing anymore. These high-quality product images which look professional and appealing will help you set a good customer base and set you apart from your competitors.

Ghost Mannequin Photography Tips for Ecommerce Business

Want to give your products a professional look on your eCommerce website? Read on to know what is Ghost Mannequin Photography and some tips to get the best results for your business.

If you are in an eCommerce apparel business, showcasing your products on your website can be intimidating. The photographs on your websites must allow the customers the look and fit of the products.

While hiring models for the product shoots looks promising, it is expensive and can be distracting for your customers. Ghost Mannequin Photography is a simple and cost-effective technique for apparel photography on an eCommerce website.

What is Ghost Mannequin Photography?

A ghost Mannequin is a specially designed mannequin having removable body parts like chest, arms, legs, etc. During the shoot, the product photographer takes multiple photos of the product on the mannequin. The photographer then combines these photos and removes the mannequin during post-processing. As a result, your customers can check the fitness of a realistic human shape.

Now that you are aware of the technique, here are some tips for the Ghost Mannequin Photography to boost your eCommerce business.

Let’s Discuss Each Point in Detail

1. Select the Right Mannequin for Your Product:

Proper selection of the mannequin is crucial for eCommerce product photography. Here are some of the most recommended tips to help you in selecting the perfect mannequin for your product.

  • Choose a mannequin that fits your product perfectly. A good fit highlights the detailing and brings out the best of your garment.
  • It might not be practical to keep different sizes of mannequins for each product. In such cases, use pins or clips to ensure the best fitting possible.

2. Plan the Photoshoot:

A little bit of planning can be time-saving in the long run. Imagine the shoot visually in your mind and make sure that you have everything you need. Cameras, tripods, and lights are some of the most basic equipment for taking professional product photos.

  • For general apparel photography, maintain the symmetry of the garment on the mannequin. For example, keeping the shoulders at the same level is a simple yet effective tip to increase the visual appeal of the product.
  • Don’t forget to shoot the garment at different angles and distances as your customers can get the idea of the garment’s fabric from its close-up image.

3. Set Up the Camera and Equipment:

Most amateur photographers fail to set up their camera parameters according to the requirements of the scene. Here are some tips on how to choose the most basic camera settings.

  • Aperture controls the lens focus and must be set to higher values (f/8 to f/12) to highlight the detailing of the product.
  • If you are using artificial lights, go for high ISO settings (~600) to reduce noise and grey spots in the photographs.
  • Similarly, adjust the shutter speed according to ambient lighting and the color of the garment to allow sufficient light on it.
  • Natural light is the most inexpensive and top-quality light source for taking garment photographs. If natural light is insufficient or unavailable, you can use the equipment for key-lighting, fill-lighting, and hair-lighting.
product photo shooting

4. Take Photographs:

Now that everything about the shoot is in order, it’s time to take the photographs. Keep these tips in mind to ensure that your photographs look professional and are akin to the Amazon Photography Service.

  • Position the camera at the chest level or hip level of the garment.
  • Make sure that your camera points the product at the correct angle. If the camera angle is too high or too low, the apparel looks skewed and asymmetric.
  • No matter how experienced you are, use a tripod to stabilize the camera.
  • Take close-up images to highlight the details like zips, cuffs, embroideries, and other designs of the garment.

5. Edit the Image:

Finally, it’s time for some post-processing techniques to give a professional look to your photographs. As explained above, the Ghost Mannequin Photography requires combining two or more images and removing the mannequin subsequently.

Powerful post-production software like Adobe Photoshop gives you plenty of tools to achieve the task. For example, you can create different layers containing the background and the product. You can now select the product and remove the background layer and unnecessary parts by masking. Additionally, give some depth to your photos by adding shadows.

beverage product photography

Ghost Mannequin Photography to Boost Your Business:

You can either follow these DIY tips or hire a professional firm to give an edge to your business over your competitors. Leading professional product photographers offer commercial photography rates at competitive prices. From photographing your product to post-processing, these experts take care of every aspect of the photographs on your website.

Top 2022 Trends That Are Ruling Commercial Product Photography

A picture is an idea that sells itself. This is why experts are investing in growing commercial product photography trends. Here are the rules that will rule the commercial pictures market in 2022.

Photography is an art that has seen many seasons through the years. From what was once confined within the domain of a studio, new cameras and photography styles have transformed how a picture is perceived. This has been used exceptionally well by commercial brands, who are now using the art to project their products better. Today, aesthetically photographed products are changing the rules of the game. So, if you have a product that you need to market better, here are a few trends that are sure to take the product photography industry by storm.

1. Optimizing Photographs For Mobile Use

Driven by the idea of shrinking screens, professional product photos are now being shot keeping mobile resolutions in mind. Experts are now adapting to different kinds of photography types to ensure that a commercial product can be seen properly in all kinds of formats. Vertical pictures are becoming more popular. This also means that photographers work twice as hard in the post-production stage. Every image clicked for professional use is now mobile-optimized. You want an image to look perfect on a mobile.

2. 360-Degree Pictures for Large Formats

With businesses taking to social media platforms, the focus of photography is now moving to 360-degrees. The influx of e-commerce platforms demands this trend as it needs to be integrated into some of the most popular e-commerce websites. For instance, this is particularly prominent in amazon product photography, where a 360-degree image of a product is likely to sell more than its counterparts. As brands take advantage of technology, companies are using this strategy to ensure their product is visible from all angles. That said, this trend is yet to pick pace for smaller products.

3. Bring in Nature

With the world becoming a concrete jungle, a bit of nature brings every product to life. This is especially true in the case of eCommerce product photography where people want to see a character in your product story. Product pictures in isolation look boring. An addition like a plant, outdoor scenes or just a photo shoot with natural light falling on the products can add volumes to your product pictures.

4. Ahead of the Curve With Bird’s-eye View Shots Are

Until a few years back, who would have thought that a bird’s eye shot was even a possibility. Thanks to technology, you can now click a product from an aerial view. Unlike popular belief, aerial photography does not raise the commercial photography rates by a significant percentage. What’s good is that you can now afford it and use drones to add various perspectives to your products.

5. Make a Mark With Minimalism

There was a time when people loved loud and expressive backgrounds against products. This has changed. A busy backdrop takes the attention away from the product in focus. This is why experts are now using minimalist designs in the background. Having said that, the idea is not to create a serious theme with solid colors that make the frame look intense. Instead, you can go with simple designs which throw the light on the product, at the same time, creating a strong image.

6. Real, Not Edited

Drama dominated the 90s all the way until the last decade. But 2022 will have edits that only accentuate the real picture without adding any unnecessary spin or flavor to the story. The buyer wants a product that looks real and is not highly edited. With editing tools becoming popular, even a slight overdo stands out, making the product look ugly. This is why it is important to keep the element of reality alive in all product images.

These trends will turn a new corner in the photography world in 2022. The skill will drift away from strong effects, monochromatic tones and bright hues towards something more real and minimalistic. Bring the focus back on the product using these simple rules.

Essential Questions You Should Ask a Photographer Before You Hire

Ecommerce product photography is very in-demand these days as all the businesses, either small or big, are keen to make their online presence known and sell their products. How well your products will get sold depends upon the quality of the product images and descriptions you provide to your customers. Customers can decide better on the purchase from a high-definition product image.

A better way to get an idea about any product is through the high-quality product image and description. Professional Product Photos require high-resolution images.

If you want to hire a professional photographer to click high-quality images of your products for your e-commerce website you need to ask them these essential questions –

1. How Much they will Charge?

You need to know the product photography rates of the photographer and have a clear idea about their additional work like – time, support staff, image editing, and retouching, the number of images received, and the timeframe.

Photography pricing varies a great deal as a lot of hobbyist photographers tend to charge less. You need to discuss the rates and can do a little research on the current market pricing.

2. About Image Licensing

The image licensing fee comes under the photographer’s fee. Confirm before the image copyright as few photographers will retain the image copyright. They license the images and licensing fees to depend upon the purpose for which the client will use those images.

The licensing fee is higher for images used in advertisements. Make sure about the image licensing fee before signing the contract.

3. Is the Photographer able to provide the Product Images as per your Requirement?

Not all kind of photography needs the same skill set. Event photography and commercial photography require different skill sets. Hire an experienced photographer with the necessary skill set to shoot the kind of images that are in sync with your business requirement.

4. What’s the Photographer’s Photography Style?

Review the photographer’s portfolio if their photography style matches your requirements. Learn about their photography style to get an understanding if they will be able to portray your image correctly or not.

Even if the photographer’s style is a match, you need to convey your requirements so that there will be no need for re-shoots.

5. The Photographer’s Reshoot Policy

You must convey upfront about your image requirements and in case the images don’t turn out well, then they need to do reshooting and provide expected results.

Only after getting an approval of the images from your end, you will need to pay for the shoot. Discuss the reshoot policy beforehand, so that you will know what to do next if the images are not as per your expectations.

Oftentimes it happens that the images are technically correct but don’t match your expectations. In such cases, the photographer has no obligation to reshoot your products but many photographers agree to do so as a part of good customer service to keep their clients happy.

6. What do They Require from Your End?

Ask your eCommerce product photographer about what they require from your end? You will need to ship them the products/items that they will shoot. The photographer should clearly let you know what they exactly need to organize and execute the shoot.

This single question speaks volumes about a photographer’s professionalism and preparation.

Conclusion

Online purchase has increased in recent times and it’s considered a great alternative for in-store shopping. Even the customers who prefer the in-store shopping experience rely heavily on online research on the products before going for in-store purchases.

If you have a website or you are planning to advertise or sell your products on Amazon then you need high-definition images of your products. We offer Amazon product photography service for your product advertisement on Amazon. We are specialists in providing the best images for e-commerce websites, Amazon, and print.

Hacks to Photograph Wine Bottles on White Background

Beverage product photography requires a unique skill set as beverage products come in cans or bottles. The bottles have peculiar shapes-they are highly reflective and translucent, and their upper parts are mostly dome-like. For most it would seem like just another shape to capture in a photo, but those who actually set themselves up to the task would understand that beverage product photography has technical challenges.

Wine photography is an added challenge as unlike most other beverages, wine bottles are made of glass. Lighting arrangement for glass is slightly tricky as glass is reflective as well as transmissive, but at the same time it is a distorting medium.

More so, product photography on white background has become a standard for retail as it makes the product seem accessible to everyone. According to product photographer Sam Werkmeister, e-commerce is getting “democratized” wherein everyone can sell products.

To answer the pressing needs of micro, small and medium businesses, professional products on white photography photographers help businesses in creating click-worthy images of products for ecommerce.

You may look at this do-it-yourself guide for product photography to shoot wine bottles on a white background. However, it is always advisable to hire professionals.

The Beginning of the Wine Bottle Challenge

Wine is a product that has to be marketed to create a very particular image of the brand in the minds of potential and loyal customers. Photographing a wine bottle has varied sets of hurdles.

Red Wine

For a red wine bottle, it is important to figure out the shape of the bottle in the image. Most red wine bottles are black or green so it is almost like a shiny black mirror. Red wine is dark in color and has restricted light reflecting through it. Thus if one is aiming at brightening the liquid in the final image, one should be wary of the fact that this is not the best goal to achieve.

For red wine bottles, the aim should be to make the product look attractive and focus on the highlights that are reflected in the glass. The bottle is shiny and reflective since it is made of glass, so it will display on its surface all that is in front of it or beside it. Most product photoshoots face the problem of studio light being reflected off of the wine bottle in the image.

The solution is best carried out by professional photographers. They make the light source more alluring by somehow diffusing the intensity of the source of light.

White Wine

As opposed to red wine, white wine is an easier candidate for product photography. The white wine can easily shimmer and represent the perfect color through the glass bottle. White wine bottles are mostly transparent-completely colorless or light green bottles which allow photographers to place the source of light behind the product.

Simply placing the light source behind the bottle will not be enough as the focus of artificial light is sharp. To soften the effect of the light, a diffusion panel has to be utilized to alter the effect. Added to these props is a reflector on one side. The reflector enables the label of the bottle to be clear in the final photo.

The task becomes easier with trendy wine products like Rosé Wine which comes in clear glass bottles. One needs a white background, some white “sweeps” (curved sheets), a diffuser, and a lamp/bulb light.

The Problem with Shiny Objects

Highly reflective materials like glass give a tough time to learning professionals. Laws of physics would not let a glass material like wine bottle to be represented perfectly without any requirement of equipment.

The camera has to be set to AV mode and one definitely needs a DSLR camera, diffusion paper, light, and a tripod. Beverage product photography is not something you would want to take a picture of from your smartphone camera.

The Best Solution-Hire a Professional

Professionals have had hands on experience in every type of problem that particular categories of products have when it comes to beverage product photography.  While most big businesses do not even think twice in hiring professionals, smaller ones run on a tight budget. With most product photography services charging their clients on the basis of flat priced product photography cost per shot, small and medium businesses have every reason to be thrifty.

Professionals who have their forte in products on white photography understand this inconvenience and make it their goal to cater to the smaller businesses that are in need of professional product photography. Their pricing is mostly based on the total number of photos/shots, not on a flat rate.

It is imperative for businesses to focus on their main job-creating the product that they are trying to sell. Most products that they have to sell online need to be showcased well in an appealing way via photographs that talk to the customer. While it may be easy and not time-consuming for few products to be photographed by simple equipment, most products provide a challenge.

When you have economical options in terms of hiring professional product photography services like the ones offered by the products on white photography professionals, there is not much to worry about a tight budget.

Freedom to Customize

Businesses might think that hiring professionals will take away their authority to place and present a product in a way they think is best. Most professionals in the field of products on white photography have an inclusive ideology of product photography wherein they let the client take charge as the art director. This makes the client the leading person in the product photoshoot as they decide how, where and what the product will be represented as.

It is recommended to hire a professional team because they add a stunning level of sophistication to your product image, making it more attractive to buyers.

Why Should I Get Professional Product Photos?

It is simple. Increase your Sales. High-quality product photos equal better sales. Products with high-quality product photography studios look better and will almost always have higher conversion rates. We have all heard the saying a Photo is worth a thousand words. In today’s competitive market that is more true than ever. Product Photos for your website or other online business listing are the connection between you and your customers. Best product photography is your chance to shine the best possible light on what you have worked so hard to achieve. You have invested your time and money in developing your brand, and products, designing the packaging, and your inventory.

Ecommerce studies have consistently shown that eCommerce photography is one of the most important pieces of the puzzle for successful online sellers. Most websites selling products have conversion rates in the range of 1% to 4%. This means that for every 100 potential customers viewing your products 99 to 96 are likely not buying. Yes, you can keep spending more and more on bringing traffic to your website or Amazon listings, but the key is optimizing and monetizing the visitors you already have. To do this make sure your website is user-friendly and you have high-quality product photos. Product Photos show off the features and highlights of your product. Product descriptions should be clear and include all relevant information.

Don’t you know how to take product photos? Don’t worry, If you are unsure about or if your Product Photography can be improved contact us and we will conduct a free review of your current product photos.