Tips to Improve Your eCommerce Product Photography

Proficient-looking item photography, notwithstanding the general style of your eCommerce site, will influence whether customers decide to buy with you. It’s essentially as straightforward as having astounding item pictures to work on the convenience of your eCommerce store.

It’s indispensable to remember that web clients don’t have a similar tactile encounter as in-store customers. They can’t contact, take a stab at, or feel the things you offer. Extraordinary eCommerce product photography won’t just exhibit how the item shows up, yet additionally, the way in which it feels fits, and looks according to all viewpoints and conditions.

You can take lovely item photos that improve your internet-based deals regardless of whether you’re not a specialist behind the camera. That is the reason we’ve arranged a rundown of 10 DIY eCom item photography ideas.

To make your eCom site appear more professional and produce more cash, use them during your next photo shoot.

Let’s Discuss Each Point in Detail

1) Make sure your Image is Clear

Clear Pictures

The lucidity of your photos is the absolute most essential part of any item photography for your eCom. business. Hazy, pixelated photos make it more challenging so that clients might be able to see your products obviously, bringing about an awful client experience. Guests will see your site as less reliable assuming the picture quality is poor, and they might decide to spend their cash somewhere else. Ensure your DSLR camera has a wide gap range assuming you’re utilizing one. Bringing down the opening makes it more straightforward to focus your camera’s focal point on what you’re attempting to sell, coming about in a crisper, more clear shot that does the item credit. Representation mode on present-day iPhones imitates this look also.

2) Take a Photo of the Full thing

This might appear to be undeniable, yet ensure the total item is shown in the legend picture.

Your item ought to be straight, level, without wrinkle, and have sufficient clear space encompassing it. If not, clients are less disposed to make a buy. Clean item photography shows potential purchasers that you’re an expert organization, not just an enthusiast. 

3) Adjust the Exposure of your Photograph

Long Exposure Photography

Make sure the product is exposed appropriately. To avoid shadows and dark spots on your goods, numerous light sources are sometimes required. If you don’t have access to a lightbox, shoot in natural light outside or combine the light from a window with an overhead light for adequate coverage.

4) Maintain a Consistent Sizing System

Keep an adequate separation between every item and its limit. This offers the item some space to breathe. It could hurt your client’s perusing experience on the off chance that your item photos aren’t generally a similar size. It has all the earmarks of being lopsided outwardly.

5) Put your Items in the Spotlight

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Place your merchandise in the center of the frame and picture it from the same perspective every time. This gives your online business a cohesive, balanced, and well-organized appearance.

6) Remove any Unnecessary Backgrounds

Remove any Unnecessary Backgrounds

The removal of the backdrop from your product photographs offers your eCom store a clean, contemporary, and uniform look.

You must save your photos in PNG format after modifying them since it is the only image file type that allows translucent backgrounds. If your goods are surrounded by grey and white squares, you know your export was successful. These indicate that the backdrop is translucent and will take on the color of your website’s background.

A basic backdrop eliminates any unsightly shadows or colors surrounding the items, instantly elevating the appearance of your product images. Furthermore, it focuses your clients’ attention on the most important aspect of your business: what you’re offering.

7) Mirroring Objects

Mirroring Objects

Add product reflections to your eCom store’s product picture to give it a rich look and depth. This is best done in post-production or with the use of a tiny mirror. Mirrored surfaces make shooting more difficult, and you may waste hours attempting to move your tripod out of the way.

8) Include Many Images for Each Product

It’s occasionally desirable to show numerous photographs of every item. Clients need to see the item according to different points of view, close-ups of the item’s complexities, and the way in which it shows up on a genuine individual.

Clients who buy online don’t have a similar shopping experience as the people who shop in stores. They can’t test on an item. They can’t see the nuances as a whole.

9) Add a Watermark to your Photos

You spend a lot of time photographing products for your eCommerce store. Consider watermarking your product photographs to prevent others from using them without your permission if they sell the same (or similar) things.

If you’re going to watermark your product photographs, make them as subtle as possible. The attention should still be on the product, not a clearly displayed watermark.

10) Display each Product’s Color

Make sure you have photographs of each color on your website if you sell a product in various hues. When clients purchase multiple colors, your cart size, and average order value rise.

Your eCom Product Photography is Really Important

One of your most valuable assets is the photographs you put in your eCom shop. Therefore it is recommended to get in touch with a professional product photography service provider and strike a balance with their eCommerce Product Photography pricing to reap the most of the benefits from your online selling store. They’ll improve your consumers’ online buying experience while also increasing your site conversions and average shopping basket value if done skillfully by an eCommerce product photographer. When done incorrectly, they have the opposite effect and might harm your brand.

How To Shoot Product Photos for Shopify That Sell

Customers, as the phrase goes, buy with their eyes. However, those eyes travel quickly: slightly more than half of the website visitors read a webpage in less than 15 seconds. That is why, for eCommerce retailers on sites like Shopify who want their products to stand out, snappy, captivating product photos have become increasingly important.

Shopify is the most favored online retailer in the United States, after Amazon and eBay. It’s inexpensive, adaptable, and reasonably simple to use, making it a popular choice for many first-time sellers who are learning the value of visual material, notably product photography.

Exciting visual material is ready to go for convincing potential buyers to click purchase, developing a recognized brand, and increasing social media attention. With Shopify cooperating with sites such as Pinterest, where more than 80% of weekly visitors have made purchases based on pins they like, it’s clear that eye-catching product images are critical for translating customer curiosity into transactions.

From the beginning to the finish of the process, here are some of the greatest ways for improving your Shopify product photography.

1. CHOOSE ADEQUATE SIZES AND SHAPES

Make sure you understand the limitations before you start setting up cameras: will the website you’re using impose its constraints on elements like photograph scale, feature, or shape? You don’t want a magnificent high-definition rectangular spread to be reduced to a grainy, poor representation of the product after filming.

According to Shopify, square product photos are the most polished; square images are neat, uniform, and adapt well to mobile devices. Save your photos as JPEG files to retain their quality. If you decide to utilize Shopify’s online image editor to make changes to your photos, keep the following points in mind.

2. USE APPROPRIATE EQUIPMENT

You might be wondering if I’ll need a high-end camera to acquire the photo quality I desire.

DSLR and mirrorless cameras are unquestionably the best for product photography, with features like interchangeable lenses and the ability to manage ISO, shutter speed, and aperture. If you’re looking for one of these cameras, keep in mind that the larger the megapixel count, the better the quality.

Always disable auto-flash and, if possible, shoot in manual mode.

3. USE LIGHTING TO MAKE IT SHINE

“Lights, camera, action!” exclaims the narrator. We’ve all heard the term, and there’s a reason “lights” come first. Even with a low-cost camera, a properly lit photograph will appear fantastic, but inadequate lighting can deteriorate even the priciest equipment’s performance.

Set up your product outside or near a window for natural light, and turn off the other lights. Dusks and dawns—the so-called “golden hours”—provide the most tender organic light, however, you should avoid shooting in direct sunlight at periods like high noon, which can appear harsh. Days with a little overcast are perfect.

Make use of several light sources.

When subjects are lit from at least two different sides, they appear better. If you’re utilizing natural light, you can bounce it about with affordable reflectors.

4. MAINTAIN YOUR FOCUS ON THE PRODUCT

Remember that the main purpose of product photography is to sell the goods, not (only) to capture a pretty image while selecting props and backdrop environment. Customers prefer appealing photographs as well as accuracy: A whopping 22% of online purchase returns are due to “items that don’t match the pictures.”

Choose colors, forms, and designs that complement your primary item and, most importantly, maintain your brand’s look. Choose pastels and soft materials over harsh splashes of bright red, blue, and yellow, for example, if you want a soothing, comfortable ambiance.

Maintaining uniformity throughout your store is essential if you want clients to identify your product style and feel confident that they know what they’re receiving when they shop with you.

5. SHOOT THROUGH THE LENS OF THE PRODUCT’S STORY

Stories are among the most effective techniques available. When you sell a product, you’re selling more than just the thing itself; you’re also selling a story about what the product can accomplish for your buyer. This is where lifestyle e-commerce product photography, which shows things in use in carefully staged scenarios that help tell a story, may send your conversion rates rising.

If you’re shooting lifestyle product photography, you’ll want to think about your visual style ahead of time. Maintaining a mood board or style guide for yourself and your collaborators will guarantee that your lifestyle images reflect the brand image and ideas you wish to convey.

6. CREATE OPTIONS TO CHOOSE FROM

The last thing you want is to shoot a bunch of photos, open up your editing program, and find you don’t like any of them. When it comes to product photography, strive for a large number of shots, especially if you’re working with a limited resource, such as the hours of natural light in a day. Give yourself as many alternatives as possible by experimenting with different angles, lighting setups, colors, and so on.

7. ENGAGE THE SERVICES OF A PROFESSIONAL

Does this appear to be an excessive quantity of information to keep in mind? Working with professionals is one of the finest methods to enhance your Shopify product photography. From pre-production to post-production, a professional service will operate as a one-stop shop for all aspects of product photography pricing, and more.

Results Imagery would love to hear from you if you’re a Shopify vendor seeking high-impact product photography. They help you realize your idea, whether it’s for clean, professional shots of items on white backdrop photography, creative in-studio photographs, or lifestyle photography.

Boost your Sales with Product Photography Ideas

Whether you choose to engage as an eCommerce entrepreneur or a product photographer, holidays are the perfect time to scale up your photography operations. Customers are more likely to trust products if they appear professional. Thus, it is understandable why eCommerce sites place the highest value on quality product photography ideas during the holiday period.

In the following five product photography tips, we look at giving your eCommerce store’s product photos a holiday season makeover:

1. Identify a Specific Action Plan

A photographer’s work is more efficient and reduces delivery time if he/she discusses the requirement and determines the lighting, size, number of photographs, and angles that the client wishes to be incorporated. Additionally to the usual product image requirements, the online seller may require holiday-themed product images for their website and holiday-themed product photos for their social media marketing. It can be beneficial for both parties to have the option to only pay for photos after approval.

Product Photos

2. Emphasis on Images than on Text

When it comes to online shopping, online customers are usually impatient, especially during the holiday season. Rather than including a product description or an infographic on the product listing, let high-quality, engaging images be your style of engaging with the customers. The packaging, color, and shade of certain kinds of products, like cosmetics and toiletries, play a major marketing role. Photographers who specialize in product photography know this and are equipped with the right strategy to follow to fetch the best possible results.

3. Balance among Images Posted

Product photographers must engage within white background photoshoots when photographing products as white backgrounds make images more appealing to the viewer. The website also looks better if product images have natural shadows or reflections. Online sellers face an increasing number of competitive behavior from rival organizations during the holiday season and the one who captivates the attention of potential buyers the quickest and keeps them interested the longest is bound to make a higher number of sales.

4. Know-how and Professionalism are Essential

Photographers who specialize in product images know the specifications of popular online shopping sites. It is always beneficial to have industry knowledge when producing high-quality results regardless of whether the client has their eCommerce website.

Professional photographers are familiar with the technicalities involved in this process. You can save both money and time by utilizing post-production processing effectively as these images must also be all smart device friendly.

5. Getting Product Photos Done

Consideration should be given to pricing when it comes to product photography. Photographers and online sellers benefit from taking a high volume of photos. It is easier to market a product when there are several photos of different resolutions. For this reason, product photographers can charge competitive prices to large clients. From the best product photographers, you can also get some basic retouching, such as enabling clipping paths and masks. Prepare product photos by considering these factors.

product photos

Getting Customers Involved

A holiday-season mobile website must provide customers with constant feedback and attractive imagery to keep the customer engaged. Photographs that highlight the essentials and best features of products are effective without misleading your clients.

By deciding on the “best product photography near me”, you can make your brand image seem more credible, reach more prospective customers and increase customer loyalty. Professional product companies stay up to date on the latest trends in the industry. A successful partnership between eCommerce business owners and product photography services occurs when both parties are focused on providing online retail customers with the best experience possible.

Best Ever Backdrop Ideas For Food Photography

The definition of great photography is subjective. Like art, photography too is a personal experience for everyone. However, great food photography features ingredients in a way that captures their beauty in an artistic or imaginative manner, stirs up emotion, memory, or story, and makes you hungry right away.

It is at least partially influenced by how it looks aesthetically that people decide what to eat. A popular social media account, a food court, or a food blog needs the perfect composition to draw in audiences.

Consider locating a few props and backgrounds before starting your shopping to figure out what your aesthetic and style are. In order to accurately represent your brand, you should have a general understanding of your style and overall mood before heading to the store, or maybe even consider starting off with props you already have at your disposal.
In food photography, you need to use props and backgrounds to create an engaging visual image.

Old and Distressed Panels

Food photography backdrops can also be created with old sheet tablets. It is important to buy cookie sheets or sheet pans that are as worn out as they could’ve gotten.

Because of their texture and character, discolored sheet pans make great backgrounds for top-down ingredient shots. Additionally, they can be used as a stand-alone background.

Flooring Tiles

A set of ceramic or porcelain tiles from any home improvement store can make an excellent backdrop for food photography. Using them in food photography is very convenient since they are so cheap and easy to clean.

There are numerous kinds of floor tiles available in the market, including marble, stone, or the one with textures and patterns. A matte finish is also a great choice.

Craft Paper

A very cheap way to make photographs more colorful and interesting is to add craft paper or construction paper in the background. Craft paper also doesn’t take up much space and is relatively lightweight. Especially if you enjoy vibrant and playful food photography, it is a great backdrop idea.

Paper Graphic Bags

Food photography backgrounds can be easily created with grocery bags or graphic bags. Cut the paper bag into flat sheets with scissors and leave alone the side that contains the text.

Photographers love the natural color these bags have as they complement a lot of ingredients and can add really interesting texture when purposefully crumbled up or flattened.

What’s more? Inexpensive, disposable, and very easy to find. As an alternative, you can also use layers of grocery bags based on your style.

Native Parchment Paper

Undoubtedly, professional product photos has a lot to do with native parchment paper background as it accentuates the texture and natural color of the subject.

You can crumple or layout parchment paper the same way you would with paper bags. The pieces can also be cut into smaller ones, and if not destroyed, they can even be reused frequently.

Fine Plywood

When used as a backdrop for food photography, thin plywood sheets work very well. Food photographs on these are relatively easy to take due to their lightweight, cheap price, and large surface area.

Whenever possible, look for grain- or wood-patterned ones. If you wish to make your photographs more pleasing, you can add other elements such as linens, etc. to add texture, but the best part is that they are inexpensive alternatives to heavy, expensive wood backgrounds, and are easy to prop up.

food product photography

Foam Boards

Food photographers cannot live without foam boards. However, they are not recommended for use as an actual surface, but they can be used as an easy photo backdrop for food photography as they can bounce, block, or direct light fabulously.

There are also colored foam boards for backdrops you can choose to add more creativity and amp the tones of your food images.

Linens and Garments of the Kitchenette

Photographers also use kitchen linens and clothes as backgrounds or surfaces for their food photography. As they are easy to handle, natural linen cloths with the ability to lay flat are highly preferred. The textured patterns of the kitchen cloths can be stacked on top of one another to create a background for a photograph, or they can be arranged completely as the only background for the image.

Nevertheless, go for a cloth with neutral linens that can be used for a variety of purposes. Bold linens may look great at first, but they may look dated in the long term.

Cutting Boards made out of Wood

If you don’t already, you will wooden cutting boards to be one of the best surfaces for food photography sooner or later. These boards fill your images with layers, texture, and warmth and also can do extremely well when used along with a lot of the other items mentioned above.

However, it is possible for their prices to vary. Whenever possible, look for varieties with a broad range of grain colors and avoid ones that have yellow tones, since they are difficult to process and tend to clash with the natural color of foods.

creative food photography

Stone Pastry Slab

Using marble pastry slabs for a food photography background can work out better than you have imagined. They are timeless and have a high level of durability. And of course, if you love to bake these will always come in handy. A slab can be made to look in a variety of ways, depending upon what style would prefer to own.

What Are You Waiting For?

Well, if you’re still wondering “which product photographer near me offers the best services”, then now you know what factors to look at while deciding on anyone. It is the right time to take your food photography skills to a new level and bring out the best you can get. The above-mentioned best backdrop ideas for food photography are sure to not only get you professional-looking images but also add creativity to your work.

Everything you Need to Know about Cosmetic Product Photography

What does cosmetic product photography entail? As a whole, it is all about capturing the makeup products that catch readers’ eye and eventually make them decide to purchase them.

There are however some quick tips to boost your creative abilities and enable you to bring out the best in you, just as there are in any other realm of work. Considering the below-mentioned tips, not only would you experienced increased sales but also customer satisfaction as they visual the product better while surfing through the internet.

Emphasize on Details

A hand-sized item is the usual size of the product captured in Cosmetic product photography. Nevertheless, you should give special attention to the product’s close details while you are capturing them. Customers always like to see how the item looks in real life before making the purchase decision.

Online, a customer may miss out on seeing the product in person, and therefore turn out to be very critical of your eCommerce business.

Maximize Angles and Perceptions

It is impossible to attract attention in makeup product photography by using the usual. It’s natural for us to be drawn to exceptional perspectives that we’ve not encountered before. Find something new by taking 360-degree photographs.

While having basic frame knowledge is crucial, you’re free to explore beyond that. Changing angles and moving around will bring more perspective to your product. When you use cosmetic product photography to show something different yet impressive, you’ve hit the sweet spot.

Play Around with Props

Although not necessary but if you plan to introduce props into your frame make sure your props do not draw attention away from your primary subject whenever you use them. Be sure that the prop you are using is suitable for the shoot’s color scheme.

A prop’s goal should and will always be to intensify the product’s appeal, not simply to occupy a frame around it. As well, if you plan to use it for eCommerce purposes, avoid adding any props. It’s better to use it for banners, social media, etc.

Pick the Right Background

Choose the perfect backdrop when taking photos of cosmetic products. If you know the motto, customer expectations, and the client’s perception of the product, you will get a better understanding of the product. But you have the power to elicit a deep level of emotion from their emotions as creative leverage.

A contrast of bright colors can be added to the background of a product to make them perceive it as cheery. However, monochrome or black background is best suited if the product is brightly colored.

The background on which the product is highlighted can also be customized to your liking. Wide backgrounds are most often used in eCommerce websites.

Yet, you don’t have to use a wide background if you want a natural shadow.
product photo

Observe and Record

We don’t have to imagine the makeup product standing alone when discussing professional photography services nowadays. Banners, in particular, display the product in action. The displays are sometimes unconventional.

This catches the eye, breathes life into your image, and opens up creative viewpoints. You must capture the details of a product when it is in action if you wish to capture the end result that is unique.

Theme Selection

Increasingly, brands are also taking part in social media campaigns, raising awareness of issues and taking action accordingly. Marketers have also shifted their focus from just focusing on capturing a product’s features to highlighting its value.

The cosmetic industry has followed the trend sooner than any other.

Hence, before choosing one for your product, ensure you are thorough with it. As long as you are photographing social issues, remember to maintain a steady tone.

Decide What Tone to Set

skin-foundation-smear-brush-strokes

The tone is especially important in cosmetic product photography because it encapsulates your product’s personality. It all depends on the product and its tones, which can range from pastel greens to bright royal blues.

It’s usually the brand itself that sets the tone.

In a new client relationship, ensure the tone of the photography is essentially new, exciting, and reflects the company’s ethos.

Bonus Tip

The planning and shooting of the project should both be conducted in a manner that maintains your best behavior whenever you thinking “who would be the best “product photographer near me” as anything less would result in painful mistakes you would not want to regret later on.

In order to save on post-production costs, make sure items are clean, positioned so that there are no reflections, and do not overexpose.

Post-production corrections can be made as follows:

  • Taking minor adjustments to objects’ positions in relation to each other or to the sides of an image can be done.
  • Although an extremely overexposed image cannot be corrected, there may be some small adjustments that can be made
  • Composition and leveling of images may help make a series of pictures more consistent.

Why You Should Add Color and Creativity to Product Photography

Worried the product photography of your online store is unable to capture the consumer’s attention? Perhaps the images displayed in brochures, online ads, magazines, and your website are too hum-ho to make a strong impact. No matter how great your products are, if the images do not reflect that, there’s a chance the viewers will fail to notice them.

Product photography has the power to grab eyeballs and convert browsers into buyers. That’s why you need to ensure your product is showcased in an innovative way for that competitive edge. Let’s find out how.

A little imagination, some innovative techniques, and the right colored backdrop can help pull off well-styled product photographs that your audience will love.

Here are a few pointers on how to capture beautiful shots by embracing your creativity.

Complimentary Color Backgrounds:

White objects on white backgrounds are quite popular for imagery because they give a true representation of the product. However, the shade is dull and dreary. A pop of color can spice things up considerably. Of course, we are not suggesting using random colors.

Opting for shades that complement or contrast with the tones of the product will ensure vibrant and stunning images. Remember, the product is the star and the colors in the photo should accentuate its features and not detract from them.

Minimalistic Set-Up:

When it comes to jewelry, customers want to see a sharp and detailed image of the product. A minimalist setup is an answer. Using basic monotone (white black or neutral) keeps the focus on the trinkets. Also, avoid stylish props or mannequins as they tend to be distractive and draw attention away from the item.

Gemstones and metals come with a highly reflective surface which can prove to be a challenge in photography.  A double overhead light during the shoot will help block the reflections. 

Capture Crisp Details:

Jewelry product photos need to be true to life, accurate, and sharp. A simple technique is to use a macro lens that allows you to blur out the background and zoom in on the piece to capture the crisp, finer details. This can help customers get a real feel of what the product looks like up close.

Diffused Lighting:

It’s a no-brainer that the lighting setup is crucial to achieving well-defined images. A flash diffuser is a dynamic idea for professional product photos as it lacks the intensity of direct, concentrated light. The versatile accessory brings out the texture of the product by illuminating it in a soft scattered glow without harsh unsightly shadows. When the light source spreads out in different directions it generates a more natural effect on the visual that is pleasing to the eye.

Add Smoke:

Want to add oomph to your product imagery? Play around with smoke! It is an easy way to get a spectacular shot that stands out. Smoke mixing with air takes on interesting forms that can introduce a dramatic, mysterious, and alluring element to product photos. You can opt for light streaks or opaque coverage based on your artistic leanings.

The cloudy effect can be accomplished with a Photoshop brush. Alternately you can use incense sticks or a blown-out candle that provides a smooth and even stream of smoke. And yes, pay attention to the backlight which is critical in capturing great pictures.

Use Colors in Unusual Ways:

Beauty product shoot offers endless possibilities. The key is to choose a method that is in sync with the brand and arresting enough to captivate potential customers.  Color plays a vital role in creating an intriguing composition. For online pictures, you can opt for a classy on-white photo to highlight the important features of the beauty product. For catalogs or magazines, prop the beauty product against a cheerful background to capture its essence in unusual ways.

The Human Touch:

Images of cosmetics or jewelry can be shot using parts of the body like hands or arms to bestow a utilitarian component.  The human touch is a wonderful way to exhibit the product’s size and its detailing, and provides a clear understanding of how it is used. Not to mention, it increases the sales potential of the product. It’s important that the human element is relevant to the product and implemented subtly in the images to flaunt the brand’s distinctive appeal.

The Last Word:

Entrusting your assignment to professional photographers guarantees the best results. Thanks to their expertise and experience in the domain they will showcase your products in the most flattering way to pique interest and evoke an emotional response in potential buyers.