Actionable Product Photography Tips to Increase Ecommerce Sales

Online shoppers do not get the luxury of sensing products as their offline counterparts. They cannot touch, test, and feel their favorite buy. Thus, it falls on sellers to make their products speak through supreme product photography. This also has a cumulative effect on sales.

Here, we have listed out a few tips on how you can enhance your product photography to increase e-commerce sales.

Let’s Discuss Each Point in Detail

1. Focus on Sharpness:

tabletop-product-dallas-center-for-photography

The primary aspect that you must ensure while snapping a product is sharpness. Nobody would want a blurry or pixelated picture of their product of interest. A blurred photograph makes it difficult to perceive and understand the fine features. It affects the customer’s decision making and he/she may quickly jump to another vendor.

Make sure that you use a camera with a decent aperture range. It will help you focus the lens on the product effectively. Also, look after supporting elements like zoom and color correction to highlight the features.

2. Photograph the Product With Different Angles:

product-photography-angles

Start by offering a no-nonsense complete image from an angle offering a complete view. For example, from the front in case of chairs, from above in case of shoes, etc. This picture works as a magnet and catches the attention of potential buyers. Now supplement your product with different angles like 45 degrees, back, and side.

Multiple angles add up to the description of the product. They help the customer identify the characteristics that differentiate their product from the rest. In some cases, it also helps customers align their needs.

3. Adjust the Lighting:

The-Ultimate-Product-Photography-Lighting-Setup

Natural lights add up to the quality of the photograph. While clicking products ensure proper lighting by leveraging light balancing objects opposite to the lighting source. An example of such objects is a half white card standing behind or beside your product. You can also cover the card with aluminum for better results. You must also ensure that shadows stay away from your product once it’s in the frame.

4. Make Use of White Background:

Make Use of White Background

White background helps in channelizing the focus of the buyer on the product. It adds professionalism and gives your product a floating effect. Product photography with white background does not clash with other colors and works best in the case of multicolored products. It is advisable to use Adobe photoshop for this purpose instead of other algorithm-based tools. Also, save your file in .png format as it supports pictures with Transparent background.

5. Capture the Product in its Use:

Another way of attracting customers is by offering photographs of your product in use. Not only it helps to remove ambiguity but it also helps to bring out the versatility of your product. It presents a clear definition of how the product will turn out when the buyer uses it. For example, if your book holder can support e-books like Kindle, show it in a well-defined photograph. Similarly, in the case of wearables and lifestyle products, you can count on models. However, it is imperative to match the practical application captured in photographs with an interesting description. This helps in building brand value and trust with potential customers.

Conclusion

E-commerce is the hotspot of the century. Having already surpassed $3.5 trillion in sales in 2018, the industry is growing at a swashbuckling rate. It has completely changed the landscape of business with tech giants offering more opportunities to local vendors and small entrepreneurs to take their business online. Thus, it is through superlative product photography that you can make the best use of these opportunities. Follow these tips to turn your prospects into customers, and customers into fans.

Create a Lookbook that Boosts your E-Commerce Sales

Product photography enables online businesses to showcase their products on their websites. Unlike buying from a retail store where the customers have the advantage to see and touch the product before actually buying it.

In online shopping, the customers have to decide about the product by viewing the image and reading the specifications provided with the image of the product.

Product images give a clear idea about the product specifications. However, they could not show a context in which that product can be used and what looks can be created by that particular product.

If you’re a customer trying to purchase a lot of related items that need to be mixed and match then shopping for a whole look will be favorable and time-saving for you.

Otherwise, you will have to spend a lot of time in endless searching for other related items. And if you’re unable to find that, you may decide to abandon your shopping cart also.

There are some prerequisites for the Amazon Photography Service like – crisp product images in high-resolution, white background emphasizing the product’s features, and it’s better to do a lookbook for some products, like- clothes and furniture.

For e-commerce sites and Amazon sellers, product photography on a white background is preferred. A white background is free from the distractions produced by a colored background and puts the focus back on the product.

What’s the Usefulness of a Lookbook?

Now, if you create a lookbook for your product, you narrate the context in which the product can be used. Unlike product photography which is all about providing a detailed view of the product and showcasing it appealingly.

Lookbook either puts your product with complimentary pieces or uses a setting to showcase it properly.

You might have seen them in an online clothing store, where clothes are displayed as a product photo but are also worn by a model with matching accessories. Thus, creating a whole look at how that product can be used.

Give your customers a fair idea of how they can use any piece by creating a lookbook. And make it easier for your customers to purchase your products or buy the whole look. This will remove the need for more scrolling for the selection of a matching pair of accessories. And in this way, you will encourage them to buy the whole look from you.

Not only in clothes, but lookbook is also useful and can be creatively used in the other sections like -furniture, and products designed for the interior decoration.

How you can Create a Lookbook for Your Products?

A lookbook should be able to convey a story about your product. It showcases an entire lifestyle instead of a product. Though the focus will be on the product but would be accompanied by an inspirational setting.

It provides an opportunity to showcase your brand and not only the products. All this is achieved by a well-planned shoot capturing your brand essence. A skilled photographer can help you create a digital lookbook for your various products.

Creating great pictures and arranging them in such a way that it depicts a story is what lookbook is all about.

Visuals create a lasting effect and great pictures provide an idea about the product. The central theme of all this is to create a compelling and lasting effect that draws in your customers and makes the sales happen.

Clothes or home décor items look more appealing when they are presented in this form. Another product where lookbook is extensively used is in food and beverage photography.

Summary

Not all products require a lookbook but some do. To enhance the appeal of specific products it will be better if you create a lookbook for them. That’s going to boost your sale.

Check the product photography price list for the lookbook creation in advance. We do product photography and create a lookbook for a varied range of products.

Join all your visual sales efforts together and it will be surely going to boost your sales. Customers prefer online shopping when they can get an exact idea of the product and lookbook will only ease this.

Hacks to Photograph Wine Bottles on White Background

Beverage product photography requires a unique skill set as beverage products come in cans or bottles. The bottles have peculiar shapes-they are highly reflective and translucent, and their upper parts are mostly dome-like. For most it would seem like just another shape to capture in a photo, but those who actually set themselves up to the task would understand that beverage product photography has technical challenges.

Wine photography is an added challenge as unlike most other beverages, wine bottles are made of glass. Lighting arrangement for glass is slightly tricky as glass is reflective as well as transmissive, but at the same time it is a distorting medium.

More so, product photography on white background has become a standard for retail as it makes the product seem accessible to everyone. According to product photographer Sam Werkmeister, e-commerce is getting “democratized” wherein everyone can sell products.

To answer the pressing needs of micro, small and medium businesses, professional products on white photography photographers help businesses in creating click-worthy images of products for ecommerce.

You may look at this do-it-yourself guide for product photography to shoot wine bottles on a white background. However, it is always advisable to hire professionals.

The Beginning of the Wine Bottle Challenge

Wine is a product that has to be marketed to create a very particular image of the brand in the minds of potential and loyal customers. Photographing a wine bottle has varied sets of hurdles.

Red Wine

For a red wine bottle, it is important to figure out the shape of the bottle in the image. Most red wine bottles are black or green so it is almost like a shiny black mirror. Red wine is dark in color and has restricted light reflecting through it. Thus if one is aiming at brightening the liquid in the final image, one should be wary of the fact that this is not the best goal to achieve.

For red wine bottles, the aim should be to make the product look attractive and focus on the highlights that are reflected in the glass. The bottle is shiny and reflective since it is made of glass, so it will display on its surface all that is in front of it or beside it. Most product photoshoots face the problem of studio light being reflected off of the wine bottle in the image.

The solution is best carried out by professional photographers. They make the light source more alluring by somehow diffusing the intensity of the source of light.

White Wine

As opposed to red wine, white wine is an easier candidate for product photography. The white wine can easily shimmer and represent the perfect color through the glass bottle. White wine bottles are mostly transparent-completely colorless or light green bottles which allow photographers to place the source of light behind the product.

Simply placing the light source behind the bottle will not be enough as the focus of artificial light is sharp. To soften the effect of the light, a diffusion panel has to be utilized to alter the effect. Added to these props is a reflector on one side. The reflector enables the label of the bottle to be clear in the final photo.

The task becomes easier with trendy wine products like Rosé Wine which comes in clear glass bottles. One needs a white background, some white “sweeps” (curved sheets), a diffuser, and a lamp/bulb light.

The Problem with Shiny Objects

Highly reflective materials like glass give a tough time to learning professionals. Laws of physics would not let a glass material like wine bottle to be represented perfectly without any requirement of equipment.

The camera has to be set to AV mode and one definitely needs a DSLR camera, diffusion paper, light, and a tripod. Beverage product photography is not something you would want to take a picture of from your smartphone camera.

The Best Solution-Hire a Professional

Professionals have had hands on experience in every type of problem that particular categories of products have when it comes to beverage product photography.  While most big businesses do not even think twice in hiring professionals, smaller ones run on a tight budget. With most product photography services charging their clients on the basis of flat priced product photography cost per shot, small and medium businesses have every reason to be thrifty.

Professionals who have their forte in products on white photography understand this inconvenience and make it their goal to cater to the smaller businesses that are in need of professional product photography. Their pricing is mostly based on the total number of photos/shots, not on a flat rate.

It is imperative for businesses to focus on their main job-creating the product that they are trying to sell. Most products that they have to sell online need to be showcased well in an appealing way via photographs that talk to the customer. While it may be easy and not time-consuming for few products to be photographed by simple equipment, most products provide a challenge.

When you have economical options in terms of hiring professional product photography services like the ones offered by the products on white photography professionals, there is not much to worry about a tight budget.

Freedom to Customize

Businesses might think that hiring professionals will take away their authority to place and present a product in a way they think is best. Most professionals in the field of products on white photography have an inclusive ideology of product photography wherein they let the client take charge as the art director. This makes the client the leading person in the product photoshoot as they decide how, where and what the product will be represented as.

It is recommended to hire a professional team because they add a stunning level of sophistication to your product image, making it more attractive to buyers.

What type of Photographer You Should Choose for Your E-commerce Website

It’s no news that the quality of a picture on your e-commerce website is directly related to the conversion rates. In simple terms, a good picture is more likely to turn your browsers into buyers. The impact images have in the world of online shopping cannot be undermined. Hence, the need for perfection. That’s why websites are spending daringly on product photography— boosting conversions, showcasing different perspectives of your products and improving your product quality on the page.

This is why it’s important to choose the right type of product photography service for your e-commerce website. While there’s much talked about the kind of photography you should look into, when it comes to products, businesses are often confused about the kind of photographer to hire. Thanks to products on white photography backgrounds and experiments in product photography that choosing a photographer is not a tedious task if you know how to portray your products.

Let’s Discuss Each Point in Detail

1. A Photographer Who Doesn’t Over Expose

The basic trick used in working with perfectly white backgrounds is that the background light has to be played with. Work with a photographer who knows how this is done. For instance, one should start with the lowest power in the background light so that the picture is not washed out completely. Only experienced photographers know how to increase the light one stop at a time without entirely exposing the background.
affordable product photographer

2. Experience and Repute

This is the first rule of looking for a photographer, especially when you want to get cosmetic product photography done. The thing with white backgrounds is that not everyone knows how to bring out the best in the product. Therefore, work with photography companies who have been in the industry for a long time. Look at their portfolio. Check out if anyone known to you has worked with them before. To assess the reputation of a company, you can simply take a look at what the clients have to say about them. Remember that it does not always work with the best brands that matter, it’s what you create with the product that does.

3. Does the Photographer know About Product Management?

Product Photography is not just about clicking pictures of a box or a few things kept together. It is more about creating an experience with the product. So, the photographer you choose must have experience in project management. The photographer needs to have clear procedures in place. And make sure he works with a team with the right photography equipment, an interesting story and has something to create than just a picture.

4. Not Just Photography for Ecommerce Website, Also Editing

The most significant aspect of ecommerce product photography is the editing part. If the photographer is not good at that, the effort can fall flat. Make sure the photographer knows how to optimize those pictures according to the need of the website. From alignment to resizing to cropping and margin setting, he should know everything about Product Photography in Ecommerce Website.

You may not know all the rules for uploading the pictures on your website. For instance, Amazon product photography may have different rules than the other websites. Someone who is clicking your pictures needs to know those rules otherwise the picture quality will suffer.

5 . What are his Edits Saying?

Take a careful look at the portfolio and see what fits your needs best. For instance, is the photographer editing the pictures correctly? It’s not just about using the right filters. Anyone can do that. But if the light looks unnaturally bright it looks fake. Photo conversions are another important factor. Does your photographer know how to convert sepia to natural colors, how to play with black and white, etc? These are important points to consider. Sometimes, the products are not as perfect looking as the screen demands, your photographer should know how to fix that.

The recent advent of digital photography has changed the way pictures are edited and consumed on social media. But photography for ecommerce website is a different story. Not only do you have to comply with the rules required for pictures. It’s easy to edit pictures but only an expert knows what will sit well with your audience. Use these simple tips and create brilliant pictures for your e-commerce website, check out our ecommerce photography rates here.

How to take Perfect Product Photos on a White Background for E-commerce Store

Introduction:
Photography is both a skill and an art and to achieve perfection in either of the aspects one has to put in a considerable amount of effort. If your dream is to rub shoulders with the amazon products photographers, you need more than just a DSLR, that’s for sure. It often takes days or even months for that perfect click, even for the best in business out there.

Recently, Ecommerce Product Photography has been in much demand. Companies are looking for shutterbugs that can capture captivating and mesmerizing photos of their products. The sheer brilliance of the product visual should be able to induce a want/craving in the average naïve web surfer so much so that he/she is compelled to buy the product.

How to take product photos with white background photography is what works best in these situations. Apart from accentuating and enhancing the vivid details of the product, it also makes the commodity look sophisticated and subtle. But handling a white background is not everyone’s cup of tea because it requires a certain degree of finesse. So, here are a couple of tips which can prove to be a guide as well as an aid in your quest for that perfect click-

Let’s Discuss Each Point in Detail

1) Procure the Right Materials

First and foremost, it is quintessential that you have the right things to start with. Here we list some of them-

  • Lightbox
  • Clamp Lights
  • 100 Watt Daylight Light Bulbs
  • Camera
  • Photo Editing Software

2) Be Immaculate with the Set-up

Once you have got the right equipment to go about it, you also need to make sure that the whole set-up is just perfect for capturing impeccable images. Here we have a few recommendations to ensure that your photos turn out to be just how you want them to –

  • Always click more photos than you think you require. That way you will have more variety to choose from.
  • Go for a tri-illumination, ie- use three lamps- one on top and two on either side
  • Refrain from using flash
  • Eliminate all other light sources except the lamps from the room.

3) Create a Perfect White Background

There are several options available when it comes to setting up a products on white background. You need to choose according to your requirements and a level-headed sense of judgment is what is needed here. From paper sweeps from Amazon to poster boards from your local art store, take your pick with ease.

products on white photography

4) The Importance of Bounce Cards

Basic physics comes into play here. Anything which is illuminated by a light source (against a white background) from one side will cast a shadow on the opposite side. This is where bounce cards come in. More often than not shadow is quite dark and eventually ends up messing up the aesthetics of the visual. White bounce cards made up of foam boards reflect light on the shadowy portion, thus reducing the awkwardness. Alternatively, black foam boards can be used to make shadows more prominent if a white product is being shot against a white background.

5) Configuring the Camera

It is paramount that you apply the appropriate configuration and settings in the piece of equipment that you will actually use to capture Product Photos, ie- your camera. Here are a few useful suggestions to implement-

  • Use the setting ‘Auto’ in white balance.
  • As has been mentioned before, turn off the flash
  • As far as image settings go, use either ‘Raw’ or the highest JPG settings your camera possesses so that your camera can utilize the full bit depth.

professional product shots

6) Post Processing Procedures

Product photography white background do carry with them a certain aura which them visually appealing and engaging. However, no matter how good the shots are, a certain amount of post processing becomes imperative and unavoidable. Therefore, it is always advisable to take some time out to fine tune the image and add finishing touches to it. Image editors like Photoshop come in handy for such purposes.

The notion of photography being a skill as well as an art which fins mention in the introductory part, has been derived from valuable experiences of highly skilled and competent professionals. To try and separate the skill from the art or vice-versa would be tantamount to grave injustice to science of visualization. It therefore becomes important to delve deep into both the dynamics and master each of them.

A look at E-commerce website giant Amazon and its Product Photography is a graphic manifestation of the above-mentioned point. These suggestions and recommendations, therefore, will serve as a pivot about which the path to learning for a new amateur beginner will revolve. Happy Clicking!