Tips for Taking Holiday Season Product Photos for Ecommerce Portal

The ‘Holiday Shopping Report’ by global digital targeting experts Criteo came up with some intriguing numbers for online shopping recently. According to them, 40% of sales happened through eCommerce websites, in November.

Owing to intensive digital promotions, in-store shopping falls significantly post-Thanksgiving, boosting online sales further. In the week before Christmas, as much as 26% of sales happen online. Holiday season shopping has evidently become a very important time for online selling.

It is no wonder then, that quality support in terms of product photography, is of utmost importance to eCommerce sites, during this period. Good product photos provide customers with:

  • Instant information about the product
  • Can be circulated digitally among friends and family for their opinions,
  • And they boost the ranking of the eCommerce website on search engines since the text associated with images gives search engine indexers more information to pull from.

The holiday season is the time to scale up your photography operations both as an eCommerce business owner and a product photographer. A professional appearance increases customer trust in a product while shopping online. Here are 5 tips to keep in mind for taking holiday season product photos for an eCommerce portal:

Let’s Discuss Each Point in Detail

1. Chalk out a Concrete Plan of Action

Both the collaborating parties need to form a clear idea about their holiday season needs. In addition to the regular need for product images, the online seller may ask for holiday-themed product images to feature throughout their website and holiday-themed photo sessions for social media advertising of their products. It is important to discuss the requirements and finalize the photography settings, lighting, size, number of photographs, and number of angles that the client wants, for a photographer to work efficiently and reduce delivery time. Having an option to pay for the photos only after approval can save vital resources at both ends.
Product Photos

2. Concentrate on Images Rather than on Text

Clear, compelling images of products help customers to get to know the products before they buy them. The attention span of online customers is usually short, especially during the holiday season shopping frenzy. It is wise to let high-quality, engaging product images do the talking rather than product descriptions or infographics on the product listing.

Good product photographers understand this and have the expertise and equipment to deliver the right results. For certain kinds of products, like cosmetics and toiletries, things like the color, shade, and packaging of the product play a very important role in their marketing. These are some of the most popular items on holiday shopping lists. Photographers with beauty product photography experience help boost the sale of such products.

3. Provide Good Primary and Secondary Images

For an eCommerce website, the main image of a listed product is the most important thing that grabs a customer’s attention. Product photographers should be good at product photography with a white background. This helps get a better image, with fewer background distractions. Natural shadow or reflection in product photographs also helps the website look professional.

Most online retailers need secondary images of the product so that the customer can view it from different angles and different levels of detail. Choosing the right angle and resolution helps get secondary images that keep the customer interested. With the number of online sellers growing, the one who can capture the attention of the customer fastest and keep them interested for the longest makes the most sales during the holiday season. Good primary and secondary images of listed products are invaluable for this.

4. Expertise and Professionalism Matter

Experienced product photographers are familiar with the product image specifications of popular eCommerce websites like Amazon, eBay, Pinterest, etc. Even if the client’s e-commerce website is of their own, industry knowledge is always helpful for producing high-quality results.

ECommerce product photography experts can provide images that will load quickly and optimize site speed. Product photos have to be mobile device friendly. Experienced photographers know the technicalities involved in making them so. Efficient post-production processing can save time and money and increase your product image quality. Consider these factors while planning for product photos.
affordable product photographer

5. The Cost of Product Photography

Product photography pricing is an important factor to consider. Going for a high volume of photographs is beneficial for an online seller as well as the photographer. Enough numbers and various resolutions of photographs make marketing a product easier. Consequently, product photographers can provide attractive pricing rates for big orders. It is also possible to get some basic re-touching, getting a clipping path, and masking options free of charge from good product photographers.

Engaging the Customer

During the holiday season, successful online sellers need to build a mobile experience that keeps the customer engaged through constant feedback and attractive imagery. Good product photography highlights the essential and best features of the products without misleading the customers.

Hiring a commercial product photography service makes it easier to create a brand image for products, increasing the number of customers as well as customer loyalty. The best product photography services understand the importance of keeping up with industry trends. When the goal of both parties is to provide the best experience to online retail customers that makes for a successful partnership between eCommerce business owners and product photography services.

Top 5 Product Photography A/B Tests To Run

When people shop for stuff offline, there is the element of interaction with the product that influences the buying decision. Consumers see, touch, hold, and feel the product before they decide whether or not they’d like to make the purchase. 

This interaction is unavailable in the digital world. The closest an e-commerce store owner can come to this interactivity is through product pictures.

In this visual world, we live in, the attention of shoppers automatically gravitates first towards the pictures of your product. Only if they like what they see that they’d be interested in knowing more about your product, and probably, make the purchase too.

Not just the quality of the product photos, but even the presentation impacts the buying decisions. A/B testing of the pictures is an effective way to understand what does and does not work for your online store.

Here are 5 popular A/B tests for product photographs that you can consider to optimize conversions-

Let’s Discuss Each Point in Detail

1. Model vs. Ghost/Invisible Mannequin vs. Flat Lay

If you are selling something like apparel or accessories online, you can present your products in many different ways. Some stores hire models, some use invisible mannequins, and others just lay the products flat for the pictures. Each of these methods has its pros and cons.

For instance, while hiring models can be expensive, the products offer a better editorial and relatable feel when an actual model is wearing them. Similarly, while flat-lay product photography requires a cost-efficient and simple setup, products might look distorted if they are not styled properly.

Consider factors like your product category, the online platform where you are selling your product, and pricing product photography while experimenting with these options.

2. Pictures vs. Videos

The next A/B test you can consider is using product images or videos. As compared to static images, videos tend to drive more engagement. But for smaller online stores with limited hosting resources, video content would mean more storage space that might not be very cost-efficient.

Video shooting will also be an added expense. But for larger e-commerce stores or if you are using online platforms like Amazon, you should definitely consider using product videos for more engagement. A combination of static images with product video works best.

product photography

3. Zoom or No Zoom

Next on this list are product pictures with and without zoom. There are several product categories like apparel, jewelry, accessories, etc. where consumers would like to zoom into the images to understand the product better.

But the same is not essential if you are selling something like perfume or daily-use products. But note that if you do want to add the zoom feature, your product pictures should be of very high quality.

4. Using or Not Using Customer-Generated Product Photos

If you aim to increase conversions, one A/B test you can consider is using and not using customer-generated product photos. Platforms like Amazon do allow the customers to upload their product photos. This is known to work as social proof for the product and adds more authenticity.

If you are not allowing user-generated photos currently, note the conversions of your best-selling product before enabling the option. Track the conversions after a month to know whether the user-generated photos work for you.

product photos

5. Auxiliaries or No Auxiliaries

Brands like IKEA are known to make excellent use of this strategy. For instance, the product picture of a dining table often features a dining room full of products from IKEA. The goal of this strategy is to advertise other products along with the product you are trying to sell.

While this might not be a great option if you are working on Amazon product photos, if you have your e-commerce store and an extensive range of products, auxiliary products can help you advertise multiple products with a single product photo.

Making the Best Use of Product Photos to Optimize Conversions

Product photos significantly affect the buying decision of the customers. Optimize them in the best way possible for improved customer engagement. Unfortunately, there is no single strategy to make the photos work for every online store.

It is with the help of A/B testing that you can figure out what works for your products and online store. Alternatively, you can consult a reputed product photography service to get high-quality custom photographs that are in line with the global standards and positively impact your e-commerce conversions.

Save Those Bucks on Product Photography

E-commerce is all about picture play. What looks pretty, sells. It’s that simple. No. An attractive picture is no guarantee for a second sale, but it plays the first perfect hook. Is that why ecommerce photography is so significant? The reasons are many.

According to experts, people recall 80 percent of what they see and retain only 20 percent of what they see. Prominent, exciting imagery goes a long way in making conversions online.

So, how do you master the art without splurging a bomb on photography? Let’s take a look at some of these simple tips that go a long way.

Turntables for 360-degree spins

More than a lesson, this is a hack. You must have seen that 360-degree product spins for various product photos. They are becoming increasingly popular. And with the help of Ecommerce Product Photography Services, your website can make a quick buck with this simple technique. A 360-degree spin gives your viewers a first-hand virtual product experience.

There are many cheap and workable turntables available in the market to aid your photography needs. Some of these need a computer connection, but some of them don’t. Find the one that suits your budget and needs. You can get some of these motorised turntables at reasonable prices.

Get Your Basics Right

You do not need an expensive camera if you know the basics. You can try all the tricks you want, but you have to get the basics to get your product photos perfect. So, here are a few things that you must follow. Firstly, do not use a wide angle lens. This only distorts your product.

Secondly, know what aperture to use for which type of professional product shots. For instance, f2.8 will narrow your DoF. This leaves some parts of your product out of focus. For the product to be in close attention, use a more extensive Depth of Field. Adjust the aperture accordingly.

Set up a Clever Studio

With the madness of pictures available online, it’s easy to miss out on one or the other. This makes it essential to place your image in the right place and create something that catches everybody’s attention. This is why you need to set up a bright studio without wasting a lot of money.

Also it is necessary to know about product shoot rates, For instance, if you are shooting a big object, For larger products, choose an area with ample space to hang in the backdrop. Put smaller objects with the backdrop and make sure you use light boxes as the spread the light evenly.

Compose it Right

A photograph gets its character from the composition it holds. The composition is where the image gets its balance from. When you are clicking a product, even if you are not a professional, just maintain the harmony and balance between colours. Get more perspective on the shot by moving the products around to see which angle gives your product the maximum focus.

Add colour to create a balance. You can use sheets of cloth, chart papers, and colour splashes with little objects that just add to the character of the product. For instance, a photo shoot for your stationery products only needs a good wooden table, a plant by the couch, and ample light.

Camera & Accessories

Unless and until you are going for some outdoor shoot that “only” requires a professional camera, it’s advisable to use less expensive models. Remind yourself that the lens makes a lot of difference. So you need to save up for that too.

You can save a great deal if you purchase lenses from a pawn shop. There are many websites which offer second-hand lenses. Do your research well. You can find basic tripods for as low as $25. Check out all the options before calculating your final Product photography rates.

Don’t Overspend on Lighting Kits

This is where most people who don’t plan, go wrong. Let’s just face it—Lighting kits are expensive. Period.

So, how do you save on this? Plan. Plan. Plan. If you plan, you know where to rent them from. Whether you need monolights or speedlights, you can easily rent them all, if only you research well.

Your products are your brand image. Use these simple studio product photography tips to make the most of your product imagery by using the best light, rented products and the right contrasts!

Why Your Company Should Have Professionally Taken Product Photos 

A company is not just a brand; it is much more than that. A brand transforms into a company long after a team of highly skilled professionals works day in day out towards a common cause. Ergo, building a brand into a company is no mean feat.

Once you’ve successfully done that, why would you want to settle for anything less when it comes to quality? This is where professional product photos enter the fray. If you have a company, you need to tell the world about it, metaphorically speaking.

Hence, Opting For Product Photography On White Becomes a Foregone Conclusion.
Why Do You Ask?
Here are 7 Reasons Why:

1. Because First Impression Is The Last Impression

Well, this isn’t true just for arranged marriages if you will. Even before the name, a photo is what gets looked at first. And that first look means everything. It could be a customer checking your products out for the first time or a potential vendor locking horns with you or a fellow investor looking to partner up with the right name. Professionally taken photos aren’t easy to forget.

2. Do Justice To Your Products/Services

There’s no point investing big on your products and services if you want to showcase them in a shoddy manner. General photos just exude a very sub-standard appeal which is sure to grab you naysayers than potential customers.

Your expansive range of products needs to be further complemented by professional product shots in all their glory so that no detail is missed out. Also, it will tell the customers that you’ve invested heavily; which would indirectly mean that you’re serious about what you do and are in it for the long haul.

3. Customer Attraction

This is kind of self-explanatory, isn’t it? No one has the time to read content anymore. Given the frantic nature of how the market runs these days, videos and images of products and services are the names of the game. Individuals fly past advertisements in a matter of milliseconds.

Hence, the importance of having professionally clicked images has risen substantially. To get the message across, this is what’s needed. And the customer is and always will be the king. This is why the margins for error are too thin when it comes to acquisition.

4. 5-star Portfolio

Professional photos bring forth a wide array of applications that might not seem too fruitful at the first instant. You can add them to your brigade of branding material for customers and fellow vendors to see right from catalogs to magazines and what not.

You can spice up your portfolio by a significant margin which will help put your company in good stead whenever you touch base with someone for the first time. Including such photos in your PPTs and PDFs is another game-changer.

5. Only a One Time Cost

The best thing about professional product photography services? You only have to invest in it just the once. If you cheap out at the first instant, you might have to get your products photographed again and again due to lack of quality.

Professional photography might seem expensive at first but it more than compensates for itself in the long run, by giving you substantial yields over time.

6. Google Will Respect You Big Time

It doesn’t matter if you own an e-commerce store or just an average online marketplace; getting professional photos for your products will enhance your reputation in the eyes of Google.

Google is all about providing top quality uniqueness to its customers. Given the quantum of image plagiarism online, this will definitely put your company in Google’s good books. And doesn’t everyone want a piece of that pie? Another positive note is the fact that it will indirectly supplement your SEO efforts and get you soaring on those search engine rankings.

7. A Key Difference Maker

In this market where new brands and companies are coming to the fore on a daily basis, being different might be the biggest difference maker there is. And getting an ecommerce product photography done is a sure shot way of setting that straight.