Actionable Product Photography Tips to Increase Ecommerce Sales

Online shoppers do not get the luxury of sensing products as their offline counterparts. They cannot touch, test, and feel their favorite buy. Thus, it falls on sellers to make their products speak through supreme product photography. This also has a cumulative effect on sales.

Here, we have listed out a few tips on how you can enhance your product photography to increase e-commerce sales.

Let’s Discuss Each Point in Detail

1. Focus on Sharpness:

tabletop-product-dallas-center-for-photography

The primary aspect that you must ensure while snapping a product is sharpness. Nobody would want a blurry or pixelated picture of their product of interest. A blurred photograph makes it difficult to perceive and understand the fine features. It affects the customer’s decision making and he/she may quickly jump to another vendor.

Make sure that you use a camera with a decent aperture range. It will help you focus the lens on the product effectively. Also, look after supporting elements like zoom and color correction to highlight the features.

2. Photograph the Product With Different Angles:

product-photography-angles

Start by offering a no-nonsense complete image from an angle offering a complete view. For example, from the front in case of chairs, from above in case of shoes, etc. This picture works as a magnet and catches the attention of potential buyers. Now supplement your product with different angles like 45 degrees, back, and side.

Multiple angles add up to the description of the product. They help the customer identify the characteristics that differentiate their product from the rest. In some cases, it also helps customers align their needs.

3. Adjust the Lighting:

The-Ultimate-Product-Photography-Lighting-Setup

Natural lights add up to the quality of the photograph. While clicking products ensure proper lighting by leveraging light balancing objects opposite to the lighting source. An example of such objects is a half white card standing behind or beside your product. You can also cover the card with aluminum for better results. You must also ensure that shadows stay away from your product once it’s in the frame.

4. Make Use of White Background:

Make Use of White Background

White background helps in channelizing the focus of the buyer on the product. It adds professionalism and gives your product a floating effect. Product photography with white background does not clash with other colors and works best in the case of multicolored products. It is advisable to use Adobe photoshop for this purpose instead of other algorithm-based tools. Also, save your file in .png format as it supports pictures with Transparent background.

5. Capture the Product in its Use:

Another way of attracting customers is by offering photographs of your product in use. Not only it helps to remove ambiguity but it also helps to bring out the versatility of your product. It presents a clear definition of how the product will turn out when the buyer uses it. For example, if your book holder can support e-books like Kindle, show it in a well-defined photograph. Similarly, in the case of wearables and lifestyle products, you can count on models. However, it is imperative to match the practical application captured in photographs with an interesting description. This helps in building brand value and trust with potential customers.

Conclusion

E-commerce is the hotspot of the century. Having already surpassed $3.5 trillion in sales in 2018, the industry is growing at a swashbuckling rate. It has completely changed the landscape of business with tech giants offering more opportunities to local vendors and small entrepreneurs to take their business online. Thus, it is through superlative product photography that you can make the best use of these opportunities. Follow these tips to turn your prospects into customers, and customers into fans.

7 Product Photography Tips That’ll Make You More Money During COVID 19

Product photography is more about blending art and science rather than expensive and elaborative studio equipment which is hardly accessible for people right now in the times of the COVID-19 Pandemic. COVID-19 has prompted social distancing and shut down of businesses in a few areas but that shouldn’t stop you from thinking out of the box and clicking fantastic snaps using basic equipment.

A good product picture draws attention to the product itself, appeals to the buyer, and possibly helps them make a purchase decision.

So, Here are a Few Product Photography Tips to Help you Achieve Impactful Results and Make More Money!

Lighting

Right lighting conditions for product photography could be natural lighting or artificial lighting depending on the category of the product. Harnessing natural lighting for products like apparel and Beauty products photography with a simple table set up next to a window can be a budget-friendly option for a photoshoot during the COVID-19 crisis.

A light diffuser like a Styrofoam board or reflectors like aluminum foil can be used to manipulate the lighting conditions according to the requirement. Artificial lighting can be used where there is a need for detail. Access to expensive studio lighting equipment is great, if not you could make a DIY lightbox using a bulb, cardboard box, fabric & or tape.

Background

A subtle background without too many props maintains the focus on the product itself. Using pale-colored satin or velvet fabric creates a sophisticated background for luxurious products. Household items like tiles, leather boards, and wooden planks create interesting textured backgrounds without creating too much distraction from the product.

White backgrounds are non-distracting and ideal for almost all product catalogs, especially for Amazon product photography services. Elaborate and expensive setups can be replaced with white poster boards or white paper rolls to create a seamless all-white background.

Camera Settings

Manual mode gives you control of what you want to achieve. Always shoot in RAW for crisp photographs. Lower ISO, higher F-stop number, and a slow shutter speed if using a tripod should yield sharp pictures. But, take note that the settings need testing and tweaking according to various external factors like lighting that can affect the outcome of a photograph.

White balance is an important camera setting for professional product photography done using natural light on a white background. To avoid harsh light and shadows keep the white balance in auto mode. Lastly, you don’t want to see blurry photos once you open the pictures on the computer to only realize that you’ve been shooting in manual focus mode. Keep the focus in auto mode and happy shooting!

Angles

The whole point of product photography is for the customer to be able to view the product from different angles. For jewelry product photography, a 360-degree view with closeups is advisable. Overhead angle for products shot laid down on a flat surface and straight-on angle for painting would work for appealing product photography.

Different angles work for different products and various lighting conditions. Test and try different angles that present the product in the best light.

Tripod

Tripod is your friend if you want blur-free pictures. Especially while shooting at slow shutter speeds, you’d be thankful for it. Tripod also ensures consistency of your photos and allows you to adjust the product in place in between the shots.

If a tripod isn’t accessible, get creative to stabilize the camera using a stack of books or any elevated surface as an alternative.

Shoot for the Edit

A perfect click is any day better than hours spent on editing. So, wipe the product, lens, and shoot surface clean before you start clicking. Take multiple shots and get it best on camera before proceeding to edit. Often you’d be surprised to discover a picture that looks great on a computer and not so much on the camera screen. So, don’t rush to delete pictures on the camera.

Sun can be finicky, so set up your spot and equipment in advance to make the most of the ideal light timings of the day. Make use of latex gloves to avoid leaving fingerprints on products and shoot surfaces.

Editing

Good photographs need editing to turn them into fine clicks. Brightness, subtle shadows, color enhancement, and background modification can be edited using Photoshop. Few e-commerce websites would want product image size specifications which can be accomplished through cropping.

There are other photo editing apps like Adobe Lightroom, VSCO, Pixlr, etc. for you to experiment with until you get the picture right.

All Set for a Click-A-Thon?

A perfect product photography shot can be rewarding and these tips can help fetch desired results. But, for beginners in need of superior quality photos, professionals offering product photography services are always a call away!

9 Ecommerce Product Photography Tips That’ll Make You More Money

Professional Product Photography employs particular methods for sports products in an appealing way to draw buyers’ attention and make them strongly consider purchasing the product.

Things Needed for Product Photography

There are certain pre-requisites to amazon product photography service, and the right equipment can make it or break it in terms of quality and finished good.

The bench setup up for most Professional Product Photography is a light tent, a tripod, micro-lens, a cove, and some studio lights. Especially for Jewelry Product Photography, a color of contrasting hue is recommended.

Now that you are all set with the inputs, here are the tips and tricks to taking stunning and sellable product photos.

Let’s Discuss Each Point in Detail

1. Tripod is the Key to Consistency

To make sure there is uniformity in the product photos, the tripod is your best friend. On one hand, there is the traditional tripod which comes with extendable legs and on the other; there is the flexible but shorter tripod with legs that may be bent as per the preferred angle.
product photo shooting

2. Choosing Between Natural and Artificial Lighting

There are two types of lighting businesses can choose as their product’s source of light.

Firstly there is natural light-the sunlight, or “soft light”. It has a wider spread of light but less sharp focus than a lamp. Natural light is appropriate for those eCommerce products which belong to the following categories:

  • Product placement is outside.
  • If people are used in product photography, for jewelry, makeup, or apparel brands.
  • When the surroundings of the product play a role in accentuating some details about the product.

Secondly, there is a studio or artificial lighting which means the source of light might be fire, light bulbs, or lamps. This is known as “hard light” because as opposed to natural light, its range is smaller and consequently the focus, sharper. The focused light of this setup is fit for products whose details need to be emphasized. This is recommended for Jewelry products Photography and other accessories brands.

3. Filling vs. Bouncing Effect of Light

Shadows are the natural enemy of any product photography and one needs to know all the ways they can lessen the effect of the shadows. There are broadly three ways to do this.

Filling light is one way which means involving another less bright light in addition to the main one. This extra light source is called the fill light and is used to create equilibrium. It is generally placed behind the object and opposite the main light. The product then is placed ideally between these two sources. The method is best suited for makeup photography.

A bounce card is another method. It is a small card that reflects the main light into the plane below the product to eliminate shadows. This method is perfect for Jewelry Product Photography. Finally, a standalone bounce card is for those times when you are using a phone camera to photograph the product.

It is recommended that only one type of light be used per photograph. The product photo looks much better when there is one type of lighting.

4. Using a Smartphone Camera and Some Extra Tools

It is no surprise that today most good smartphones are equipped with cameras that give stunning images. For certain products, it is fine to use a smartphone for product photography. These days cameras on smartphones operate on more than 8Megapixels and come with varied types of filters and hues to edit the pictures.

Therefore, costume or casual jewelry product photography or if you know your lighting right, even makeup photography can be done simply with a smartphone.

5. White Background and Realistic Backgrounds to Save the Day

Most companies prefer to use a white background due to the binary contrast that white as a color provides. But white is also the color which is susceptible to blemishes or stains especially when it’s subject to photography. To fix this problem a “sweep” is used.

A sweep is simply a bendable sheet of paper that should be bent like a white wall behind the product. This curve is never visible in the photograph, but it allows the product to show all its details.

Realistic backgrounds give a lively look to the product when the products have peculiar utility or are worn by models. The caveat in this tip is to take care of focus, as the real world behind or around the product can take the focus away from it.
white product photography

6. 360 Degree View

Single angle photographs of products can only show so much about the product. Although the source angle should be the same as explained in the first point, the angle concerning the product can be varied.

Items like jewelry, watches, apparel, or gadgets require to be seen from all sides for customer satisfaction. Thus when it comes to jewelry photography, it is advisable to give a glimpse of all sides of a product.

7. Do not Stick to One Type of Photo

Product photography allows a spectrum of creativity so it is only unfair for the product to be displayed in one style. If it is a pendant and chain, shoot as many ways as it can be shown-Front display on white background and pendant on a contrasting piece of cloth, zoomed-in image for the features, and the pendant on a model for sizing purposes.

This trick not only helps the consumer get an idea of the specifications of the product but also increases the chances of purchase by the buyers.

8. Models Provide a Perspective

When product photography includes people as an element of the product, it gives a perspective to the buyer about how a product would look like on a person. Customers like seeing familiar faces so celebrity-based product photography makes for a good PR strategy as well.

9. Photo Editing, Optimizations, and Post-Processing

The importance of retouching product photos cannot be stressed enough. It helps in giving the product a fine and polished aura.

Optimizing the images is another important rule to follow for product photography.

The best practice followed by an Amazon photography service is the one that sticks to showcasing the product as it is. Accentuating the product in a photo is an ethical practice but photoshopping a new feature is not. Such methods might earn you the first round of purchases but will also snatch away a lifelong association with your customer base.

DIY Product Photography Tips for Amazon Sellers

In today’s highly competitive business, Amazon sellers have discovered that plays a very pivotal role in the successful product listing and attracting customers. But, it should be kept in mind that these pictures ought to meet Amazon’s technical requirements to be acceptable. A good image can speak more than a thousand words – and you do not need to speak, as the picture says it all. Agreed that pictures are pictures, but not all pictures are the same. While some of them attract visitors and buyers, other pictures may not have the same response.

Here are a few tips about how to take professional product pictures for amazon, the next best to having a professional product photographer.

While many of you may not be very adept at photography, with the right guidance and a few tips, you should be able to take decent pictures without any costly cameras – just a common smartphone would do – that and a bit of ingenuity. If you would like to learn about product photography or , you could join a free online photography course, or invest in a low-cost course. You could also get free tips on makeup product photos online, or you could think of joining a regular course.

Choosing a Camera:

Choose a good camera for your photography. While a digital camera would be a smart choice, a smartphone can also give great results. You need to be accustomed to Photoshop to do editing of your pics.

Setting up the Background:

Use a white background for your product. Use a white bed sheet, but be sure that it is crease-free.

Choose a Spot for Your Photos:

Find the right spot for you to shoot, but bear in mind the cardinal rule of photography – the importance of light. It should be from a good source and from the right angle.

Have Proper Lighting:

Remember that light is everything. If you don’t have the proper lighting, you can kiss your photos goodbye. See if you can get a good place indoors near a natural source of light. If you would like to shoot outdoors, be careful of the bright sunlight and the accompanying glare. Adjust your light in such a way that it is close enough, but not too close to creating a glare. An LED bulb is the best source of a bright, white light.

The Shots:

  • You may not be able to get the right shot in the very first to go – you will have to keep exploring and trying from different angles. Here’s where your creativity comes in. Try whatever comes to your mind – you can later edit the images suitably.
  • Make sure that your picture fits within the frame, and that the corners and edges are intact. If need be, you could crop them later. Ensure that you don’t have too much white space around the image.
  • An image should appeal to the viewer and not send him/her scurrying away.
  • Remember that Amazon images are square, and your picture should fit 85% of that space.

Editing:

Editing is one of the most important aspects of photography. Use editing to ensure that you get a great picture. If you are using a smartphone, you may find a few apps that could help you with editing. Should you like to edit your photos on your computer system, you should try Pixlr or GIMP. They are sophisticated tools that can make editing a very easy task. Pixc is a photo-editing platform where you can edit your amazon product pictures according to your specifications.

If you are new to product photography for eCommerce, you may need to invest in the following equipment to help you get great results:

  • Lightboxes: These are flat boxes having sides made of translucent glass or plastic. They contain electric lights that provide an even light that can be controlled.
  • Reflectors: When you use natural light, the reflectors are used to redirect some more natural light on the product.
  • External Lights: Get dual-power portable LED lamps that could be used along with a tripod.
  • Tripods: A tripod is a must for photography. Most of us cannot be sure of a steady hand, and a tripod will save your day.

But, before you plunge into photography, remember the following points:

  • Concentrate on your focus, and keep your images sharp and clear – blurry images are liable to be rejected.
  • Keep an eye on shadows and ensure that they are at a minimum.
  • Get a close-up of the details, if possible at least in one image.
  • If you are displaying a small product, show its size in comparison with something else so that viewers may have a fair idea about its size.

Amazon’s SPN – Service Provider Network has excellent product photography service and support to registered sellers.

Now that you have become familiar with a photo shoot for Amazon sellers, go ahead and have a great future.

Best Product Photography Tips for Amazon Listings

Today in the world of digital entrepreneurship all businesses are investing to market their product to their target consumer on the web. To stay current and viable in the online market a good product and competitive pricing are not all that is required. Online buying decisions are made in a matter of seconds and a good product photograph is what can make or break the first impression on a buyer.

In the online scenario, a good professional photograph means a sales conversion. With average conversion rates being between 1 percentage to 4 percent it is very critical that the best side of the product is put forward. The way the product photograph is taken will have the maximum impact on the buyer. Read on to find how a professional & affordable product shoot photographer for your products can dramatically increase your sales and visibility.

Let’s Discuss Each Point in Detail

1) Technical Requirements to be Handled

Amazon lists very specific technical guidelines for the product photographs to be approved.

Our team of best Harlingen Photographers understands thoroughly all these needs and follows them exactly. For example, No props or decorations, which are not a part of the final product, can be used for the primary photo. The secondary pictures can show the product in use and lifestyle pictures of the product in use. The other technicalities like file type, size, resolution, etc. are also taken care of by experts at the task!

2) Get High-Quality Product Photos

All phone cameras today are capable of taking images but that is not always the right choice. A Digital Single Lens Reflex (D-SLR) camera is ideal and gives the most impact. The idea behind this is that the user should be able to see the finer details by scrolling over the picture in the amazon zoom display. An HD camera with 2k or 4k detail will highlight all the aspects of the product in an easy-to-view manner. We use the latest in capture technology to give the best results.

photo shoot for amazon

3) Product Staging and Placement

Professional product pictures highlight the business side of the product. For a backpack, this would be the front side with styling and design visible and for a book, it has to be the cover photo. A professional photographer takes into account lighting while staging the product. A photographer inherently knows the way a shot will look in the amount of lighting available. To avoid repeats and redos the professional photography studio boasts of lights that can create the perfect light ambiance for your product. The studio setting also has various props and tools for the secondary shots of the product in action.

4) Editing and Finishing Touches

The way your images of products and services look in the photograph is how the consumer will perceive them to be. After taking photographs some editing is done on them using professional photo editing software. The photograph is treated for light exposure, shadow clearance, and improved color and detail visibility. This leads to a professional product shot, one that is without any blemish.

5) Image Mix

Primary Image: The first image has to be the product only. No text, artwork, graphics, or even logos are not allowed. This is the picture that shall pop up in the search results. It is the best and most honest representation of the product.

Secondary Images: The other photographs can be a highlight reel of what your product delivers. One simple formula is to show the product being used highlighting any special USPs or product functions that are key differentiators of the product. The mood, feel and utility of the brand are captured in a single shot. All the uses of the product are highlighted in various creative pictures using the tools available at a studio.

Professional product photography not only gives you an edge over the competition but also gives the product the representation and treatment it deserves. Work with our experts and create the amazon product photography that your brand needs and watch your sales soar!