How to Make Fashion Product Photography

Fashion product photography is not just about looking good. Many people do not conceptualize the photoshoot before starting it, and it may result in a big disaster. Now, the question is to analyze why you need to take the photos. Is it for social media posts, e-commerce websites, lifestyle shoots, or attractive makeup product photography? Jot down your requirements before you begin the actual shoot process. 

Usually, if it is a social media or lifestyle shoot, then you need to have some props to beautify your images. Similarly, if you are going to highlight the makeup product for other e-commerce products, then you need a white background to draw the viewer’s attention to the product rather than anywhere else. If you want then you can create a dummy shoot by using a sketch or imagine the whole scenario altogether. But, while it might seem easy to visualize the whole scenario, the truth is that it sometimes gets difficult to do so. It has resulted in several photographers making product photography mistakes.

In this post, we are going to highlight different ways that can make your fashion photography an impeccable one.

Let’s Discuss Each Point in Detail

Use Proper Lighting

Use Proper Lighting

When it comes to fashion photography the first thing that you need to consider is the lighting. Without having any proper lights, neither the product will get highlighted nor your idea will be executed properly. For example – a white background will not do wonders until it is equipped with proper lights and without the lights, it will look dull. Studio Lighting and Natural lighting are the two popular types of product photography. Choosing between both depends on the product you are choosing. For instance – natural lighting will work great when you wish to highlight fashion clothing, edible items, and people. And, these generally work great for social media platforms. To get natural lighting inside, you need to space the product in the direction where the natural lights directly fall on the product, thus giving you a perfect shot.

On the other hand, if the product is generally used inside like – cookware, artwork, or more, that is primarily sold on e-commerce websites, then having artificial product photography lighting is preferred. You can build a simple studio setup at home and incorporate the lights to add the right effect to the pictures. 

Use a Tripod

use a Tripod

Fashion product photography can be tricky and it sometimes feels daunting to capture the best shot. Speaking of tools, a tripod can make a huge difference in the quality and clarity of photography. And, above all, it’s not at all expensive. These are the stands that stabilize the camera at one position, so you get no blurry shots. Now, whether you are simply using an iPhone or a fancy DSLR, tripods come in a wide range to match your needs. If you wish to make your photography look out of the box, then investing in such tools is a great option.

Take Multiple Shots from Varying Angles

Do you want to win over your audiences with that great shot that will urge them to buy the product? Well, then try taking multiple shots! Taking multiple shots from different angles allows the customers to see what ecstasy the product is going to like. They can scroll through different angle shots and see exactly how the product is going to look in real life. Sometimes, we think from a certain angle but that won’t always work the way you expect it to do. So, for the safe side, start taking multiple shots and show your users what they are missing. 

Display the Details

Do you know that with the right photography approach, you can highlight even the nitty-gritty details of the product? However, there is no guarantee that by doing so, you will get messages from prospective clients instantly. The reality is that there are different types of viewers, some will just read a little description or simply look at the image and then further create an image of the product in their head, but some need a visual explanation to absorb the information. So, you need to take pictures from everyone’s point of view. For this, try to take snaps from such angles that cover each important detail. For example – if you are selling fashion bags, and highlighting all the best features of the bag like – the exteriors of the bag, zipper pockets, and material photograph, then the customer will get a fair idea of how exactly the product is going to look and how it can add value to them.

Summary

Learning techniques to do the best fashion product photography is fun but can be scary if not done the right way. If you are seeking professional help then you can contact Product Photo, a professional product photography studio that can help you click the perfect product shot. 

Amazon Product Photography Trends to Watch Out for in 2022

Product images play a crucial part in your listings’ success on eCommerce websites, especially ones like Amazon, where your fiercest competition is present. The main image is what attracts customers to your product, and it needs to be extremely attractive with a white background so that one only sees the product. However, apart from the main image, the other product images need to look good too. And a good product photography studio with experience in shooting the latest Amazon photography trends will help you accomplish this goal. Here’s what you can look forward to in your product images for 2022.

3D Product Visuals

These days businesses are trying to get more creative with presenting their products on Amazon – the world’s biggest online shopping site to help make their products stand out from the competition. Capturing sharp, clear, and well-focused images to attract customers will not do the trick anymore. If you wish to be ahead of your competitors on Amazon in 2022, you should try out adding 3D effects and rendering to your images.
With 3D and AR entering the mainstream, customers can expect more immersive images, thus getting a clear picture of the product. 3D images are believed to create confidence and better control for customers while shopping online, allowing them to visualize and interact with products like they would in a real store.

360 Degree Product Views

360 Degree Product view

Nowadays, consumers want to see the product from possibly every angle before making a purchase, just like they would in a physical store. 360 Degree views of products help them take a look and know everything about their physical appearance. In the last couple of years, 360-degree photographs have become highly popular on social media and are expected to be a forerunner on shopping sites like Amazon too. Although many retailers on Myntra showcase their fashion merchandise and perfume product photography with a 360-degree angle, the trend is soon taking off with other non-fashion-related products.
This photography trend is set to stay for a long time, with more and more brands taking advantage of the technology. Adding it to your marketing strategy in 2022 is a must, especially for larger products, to ensure you are at par with the competition.

Explainer Videos

The concept of product videos is not something new, especially on Amazon, where sellers share explainer videos about their products and their functionalities. However, since consumers nowadays have been rapidly switching to video content than a written description, sellers may now have to include complete descriptions in their videos to attract new customers.

Since the latest technological developments have allowed videos to be more compact, these can be delivered through a variety of platforms. This trend has had a domino effect on product photographers, forcing them to enhance their skills in videography if they wish to attract big brands. For brands, it means they need to find photographers with experience in creating attractive videos for showcasing their products on Amazon.

Mobile-Friendly Photographs

Mobile friendly Photography

The transition from cameras and laptops to mobile phones has changed how product photography is done nowadays. Yes, you still need that sharp DSLR image for your products on Amazon, but now they must be vertically captured for ease of viewing on mobiles. Since mobiles have a limited screen space, photographers have had to adapt and ensure the picture is vertically-oriented and compact. Making Amazon product photography mobile-optimized is a need of the hour, and 2022 is certainly going to see this trend being followed by every small and large business. In fact, for sellers’ convenience, companies can also click images through the Amazon sellers’ app and edit them a bit to ensure they are completely mobile optimized. However, these images certainly don’t beat those created by a professional photographer.

Minimalist Editing

Gone are the days when every product image was highly edited before publishing it on eCommerce sites. Consumers nowadays want authenticity in product photographs, and this can only be accomplished through presenting original pictures. It means that your product photo studio must get the images right during the photo shoot so that only minimalist editing is required to preserve their authenticity.

Summing Up

Staying in tune with the latest photography industry trends is the key to staying successful in Amazon product photography. Whether you are a company selling products, or are a photography studio, adopting what’s new in the industry and constantly innovating to satisfy the end consumers will help you stay ahead of the game. So, don’t forget to incorporate the above trends in 2022. If you are looking for some amazing photoshoots at reasonable prices for your business, reach out to productphoto.com – a place where experienced photographers can bring out the best in your product by presenting it on Amazon photography, e-commerce website, and print media.

Boost your Sales with Product Photography Ideas

Whether you choose to engage as an eCommerce entrepreneur or a product photographer, holidays are the perfect time to scale up your photography operations. Customers are more likely to trust products if they appear professional. Thus, it is understandable why eCommerce sites place the highest value on quality product photography ideas during the holiday period.

In the following five product photography tips, we look at giving your eCommerce store’s product photos a holiday season makeover:

1. Identify a Specific Action Plan

A photographer’s work is more efficient and reduces delivery time if he/she discusses the requirement and determines the lighting, size, number of photographs, and angles that the client wishes to be incorporated. Additionally to the usual product image requirements, the online seller may require holiday-themed product images for their website and holiday-themed product photos for their social media marketing. It can be beneficial for both parties to have the option to only pay for photos after approval.

Product Photos

2. Emphasis on Images than on Text

When it comes to online shopping, online customers are usually impatient, especially during the holiday season. Rather than including a product description or an infographic on the product listing, let high-quality, engaging images be your style of engaging with the customers. The packaging, color, and shade of certain kinds of products, like cosmetics and toiletries, play a major marketing role. Photographers who specialize in product photography know this and are equipped with the right strategy to follow to fetch the best possible results.

3. Balance among Images Posted

Product photographers must engage within white background photoshoots when photographing products as white backgrounds make images more appealing to the viewer. The website also looks better if product images have natural shadows or reflections. Online sellers face an increasing number of competitive behavior from rival organizations during the holiday season and the one who captivates the attention of potential buyers the quickest and keeps them interested the longest is bound to make a higher number of sales.

4. Know-how and Professionalism are Essential

Photographers who specialize in product images know the specifications of popular online shopping sites. It is always beneficial to have industry knowledge when producing high-quality results regardless of whether the client has their eCommerce website.

Professional photographers are familiar with the technicalities involved in this process. You can save both money and time by utilizing post-production processing effectively as these images must also be all smart device friendly.

5. Getting Product Photos Done

Consideration should be given to pricing when it comes to product photography. Photographers and online sellers benefit from taking a high volume of photos. It is easier to market a product when there are several photos of different resolutions. For this reason, product photographers can charge competitive prices to large clients. From the best product photographers, you can also get some basic retouching, such as enabling clipping paths and masks. Prepare product photos by considering these factors.

product photos

Getting Customers Involved

A holiday-season mobile website must provide customers with constant feedback and attractive imagery to keep the customer engaged. Photographs that highlight the essentials and best features of products are effective without misleading your clients.

By deciding on the “best product photography near me”, you can make your brand image seem more credible, reach more prospective customers and increase customer loyalty. Professional product companies stay up to date on the latest trends in the industry. A successful partnership between eCommerce business owners and product photography services occurs when both parties are focused on providing online retail customers with the best experience possible.

Things to Consider While Taking Clothing Product Photography on White Background

The secret mantra for an online store’s success is creating a good impression at the first sight. To achieve good quality product photography is essential. Having prolific product photos on your eCommerce website with White Background will create a significant difference in your store conversion rate.

Most business owners are worried about commercial photography rates, but they need to understand the fact that, spending money on product photography should consider an investment for an eCommerce business. Based on a recent study conducted among the potential online buyers, in an online store product photos are more important than the review and rating product along with the product information.

This blog will elaborate on what to consider for taking good quality clothing product photography on white background.

But before getting into the core, let’s brush up on why the white background is the best for product photography?

Capturing products on white background plays a key role in upping the products in the image; this will ease things for photographers to shoot and also to edit like a pro. Take a look at the significance of white background in product photography.

1. To Highlight Your Products With Least Distraction

Having a single-color background will offer more consistency, well if it is white then you can enjoy more continuity in your image. Also, white background will enhance the product look with the least amount of distraction.

2. To Offer More Versatility For Marketing Channels

Many online stores use their product images for marketing, in such cases having a white background color on your product photography will be helpful to market your store on different marketing channels like Google Shopping Campaigns, Amazon Marketplace, and so on.

3. To Edit Easily

As far as study, white color seems to offer more comfort for editors to edit an image for beginners. Also, photographers find it more comfortable to conduct a shoot at a product photography studio with white background.

4. To Color Product Photo Background Easily

If you tend to add a spot color to your product display in the future, white background makes it easier even beginners can do it at ease. Editing is inevitable when it comes to beauty product photography in such white background plays a key role.

1. Use a Mannequin

Displaying the product in a realistic form is more important in product photography. A Mannequin is a doll that gives a realistic human shape, a business owner who finds it difficult to find a model for a photoshoot can make use of it.

In the case of clothing product photography, having a mannequin would be a great value because buyers can keep visualizing how the clothing product would look.

2. Hire a Model

If you are willing to spend more on your clothing product photography then hiring a model would be best. Models can give any kind of pose as dictated allowing photographers to shoot from a different angle that buyers would be keen to look at before buying the product.

3. Preparing Essential Clothing Photography Equipment

When it comes to clothing photography you don’t need to break your bank, these days you can find a lot of Smartphones that come with better camera features. Apart from here are the few things you need to make sure you keep ready before the shoot.

  • High-Resolution Camera with Tripod
  • Lighting Equipment
  • White Backdrop Kit
  • Photography Toolbox

4. Preparing Clothing Products

Preparation is the key factor when it comes to product photography. You need to spend sufficient time preparing to have a great photoshoot. Here are the few things you need to concentrate on for conducting clothing product photography.

  • Prepare your clothes (ironing, buttoned-up, Sleeves folded neatly, and so )
  • Make sure the mannequin is dressed up perfectly
  • Keep the photography toolbox open and cross-check whether you have all essentials
  • Keep your spare pins, and charged spare batteries readily

5. Setting Up Photography Studio For Clothing Product Photography

Setting your backdrop is the most essential when it comes to setting up product photography. The second thing you need to do is to set up your studio lighting & camera ready. To set up perfect lighting & camera angle keep following the below-given tips.

  • Set your lights next to the camera focusing towards the mannequin and should be positioned 45-degree angle.
  • For setting your camera for clothing photography you need to concentrate on three things: Aperture (between F/8 to f/11), ISO sensitivity (400 to 800), and Shutter Speed (Around 1/125).

Bottom Line

Remember, the product photography for clothing isn’t that much tricky as capturing tiny and shiny products like jewels. It can be fun if you set up the product photography studio right. Good clothing photography will give an elegant look to your online store. Make use of those tips and make your store look amazing.

 

How Product Photography Helps to Elevate Your Visual Brand

Online shoppers cannot physically hold a product in their hands to judge its quality. Therefore, how a product is presented via pictures on shopping websites or in advertisements on social media, forms the basis for purchase decisions made by customers.

The influence of product photographs is not just limited to its sales. Product pictures can play a significant role in generating a buzz about your brand. Professionals in the field of product photography understand how pictures of your products are the visual foundation of your brand image. Product photographs convey the personality of its makers to the customer, which forms the basis of your relationship with them.

Here are some of how the right product photography partner can help you take your brand to the next level:

Let’s Discuss Each Point in Detail

1. Ensuring High Quality of Photographs

The photographs taken by professional product photographers are set apart by their quality. The quality of a photograph is determined by several factors like adequate illumination, the right degree of contrast, the balance of colors, the composition of the photograph, and clarity. Professional photographers are trained to take these aspects into account.  High-quality images create the all-important positive first impression that impacts purchase decisions.

high quality product photos

2. Accurate Depiction

Product photographers know how to toe the fine line between capturing the interest of the customer without making the product look unrealistic or heavily edited. At the end of the day, the customer should receive a product that closely resembles its online photograph. Using stock images or amateurish pictures tarnishes your credibility. It is as important to present an authentic photograph of your product to the customers as it is to present an attractive photograph.

3. Facilitating Collaboration with the Photographer

Professional product photography is designed to charm the customer in the unique manner that you envision. A professional product photographer from a product photography studio would be able to efficiently channel your vision into a photograph. A photograph has immense potential to tell stories. You would want the pictures of your product to reflect the message you want to send to your customer about your business. If you use a generic image or a flat one taken by an amateur, then the customer will only see a thing, not everything that it symbolizes. 

4. Using Lifestyle Photography

Lifestyle photography is a special service offered by professional product photographers. Beautiful Product Photography is not only about telling a story about your brand, but also about including your customer in the narrative. Lifestyle photography puts your products in context by capturing them as a part of a curated scene. It helps your customer align their self-image with that of your brand. Coupling the image of a perfume you are selling with chic shots of clothes for example could help your customer visualize the occasion where they might use it.

perfume product photography

 

5. Helping Develop a Visual Identity

Professional product photographers know exactly how to link a recurring visual theme with your brand. Highlighting a brand mark or logo repeatedly, sticking to a particular color palette in all photographs, and consistent emphasis on certain shapes, forms, or motifs will create a psychological association of those things with your brand in the minds of consumers. This in turn will make your brand stand out among others by making it immediately recognizable. People are more likely to choose things they find familiar. Professionals can ensure such consistency in imagery.

6. Supporting the Brand Image Building Process

Product images are a direct marketing tool at your disposal to communicate the values and sentiments that you want to associate with your company. A positive brand image is key to building a strong and positive relationship with your customers. For example, if you want your brand to appeal to make-up enthusiasts, the consistent use of playful settings, vibrant colors, fun arrangements, etc., through professional makeup product photography can achieve that.

The ‘Right’ Look

There is no singular path to success when it comes to an art form like photography. No matter the differences in style, the goal remains the same – to produce product photographs that make your brand appear attractive, unique, memorable, and stand out in popular online marketplaces like Amazon. So, hire professionals Amazon Product Photographer who understands the essence of your business, has the skills to present it in photographic form, and has the experience to do it consistently.

6 Ways to Adapt Your Amazon Selling Strategy During Covid 19

As the world grapples with the deadly Covid-19 outbreak, Governments, industries, businesses, etc. are updating their policies to survive in these testing times. In particular, due to fluctuation in customer demand, restrictions from authorities, delays in logistics, etc. Amazon sellers are facing manifold issues that are affecting their businesses significantly.

Here, we list out the top six ways to adapt your business strategy to stay relevant and protect your business:

Let’s Discuss Each Point in Detail

1. Create New Supply Chains

The outbreak of this deadly disease reinforces the importance of door-to-door service and foot traffic for the success of a business. Although it might appear like as waste of time, effort, and money in opening up new sales channels, it will surely increase the coverage of your business.

By creating new supply chains, you will be able to capture untapped markets and locations to increase the awareness of your business. Broadening your sales stream takes your business to places where customers are buying at the moment. Additionally, by catering your products and services to more customers, you generate more revenue.

2. Align Your Business With the New Regulations

The new guidelines allow Amazon sellers to deal with only essential goods and services like groceries, medical supplies, health supplements, baby products, pet supplies, PPE, sanitizers, face masks, etc. Due to the ongoing nationwide lockdown, every customer requires these high-demand commodities.

Since you are already a trusted seller on Amazon, it might be a good time to start dealing with these essentials. All you need to do is update your profile and add the relevant Amazon product photos.
amazon product photography

3. Create Engaging Content

Due to the ongoing lockdown, as most of your customers are staying at home and shopping online, you must use creative and relevant content to attract them. Apart from creating your brand awareness, valuable content can help in driving your sales as well.

Whether you are dealing in essential commodities or not, you can expand your customer base by leveraging valuable content. A simple yet efficient way is to contact a professional product photography studio to create content for Amazon as well as other social media channels. By connecting with your customers through relevant content for your products and services, you build a long-lasting community for your business.

4. Review Your Marketing Tactics

A temporary pause in business gives you a perfect opportunity to assess your marketing strategy. You can review your campaign’s performance and chalk out the plan for future investments.

As most of your clients continue to work from home, you might want to cut down on promotional messages and emails. While it might be an effective marketing strategy in normal circumstances, receiving regular mailers can be quite irritating at times like these.
amazon product photography

5. Re-calibrate Your Ad Investment

If you are using Amazon Ads to boost your sales, you will have to review the ad spending as well. If you deal with non-essential consumer products, you will be hardly getting any customers. Similarly, if you sell essential items, it will be hard to manage the inventory due to the surge in customers’ demands. In both of these scenarios, rather than promoting your business, your ads will harm it instead.

6. Train your Workforce

You can utilize this lockdown time to train and improve the professional caliber of your employees. Even if you have the most talented and trained workforce, now is the perfect time to cross-train them. Apart from the core skills for their job responsibilities, you can teach your employees the extra skills required to take up additional duties at work.

Cross-training allows you to create a backup of your employees without recruiting additional professionals. For example, you can train your software developer in cosmetic product photography.

By training the hidden qualities of your existing workers, you encourage teamwork and better utilization of your workforce. As a result, you create an efficient work environment and better returns on your investment.

Making Most of the Downtime:

Covid-19 is changing every aspect of an e-commerce business. While some changes will be favorable, some will be challenging. In the post-Covid-19 era, business requirements and strategies are going to be quite different.

For a business to survive in such a situation, it must recalibrate its strategies and respond accordingly. The points above give you some tips to adapt your Amazon selling strategy in these testing times. By utilizing these tips, you will be able to face the challenges head-on and come up with a thriving business.

At Product Photo, we aim to provide the best Amazon product photos at affordable rates. Get in touch for a customized product photography packages with a fast turnaround time to maximize your online potential.