5 Best Photography Practices for Online Fashion Store

Getting the perfect picture of garments can be a game-changer for any online fashion store. Since the images play a determinant role in selecting apparel, you should try to use this facility to your best advantage. Learn how to click professional and appealing pictures of your garment in this article.

The Role of Product photography

clothing product photography

Product photography is a significant factor in determining your product’s sales, especially in terms of apparel and jewelry, which attract the customers based on their visual appeal. In these cases, simply writing the perfect product description wouldn’t help.

Getting the perfect picture for eCommerce product photography shouldn’t cost you a fortune. If you have a knack for photography, the right light setting, a decent camera, and a flexible budget, you can easily pull this off on your own. Here are 5 photography practices used by professionals to bring that extra edge to their picture, which makes the product desirable at the first glance:

Let’s Discuss Each Point in Detail

1. Preparation of the Garment

The first and most important thing to do before photographing anything is to make the product look perfect. Hence, before you start clicking pictures of your garment, you must ensure that it looks completely flawless, free of creases, stains, or marks. This requires a sharp eye as even a minute defect in the product can cause a huge difference in photography.

clothing product photography

Usually, steaming helps a lot while photographing garments as it gives the apparel a more clean, natural, and beautiful look. It is also essential to remove stickers or tags in the garment. If your garment has some dust on it, you can use lint rollers or tape to remove them.

2. Setting Your Studio

product photography studio

The next step is to set up your studio for the photography session. This step can be further classified into three basic settings, including:

  • Setting up the mannequin or live model
  • Setting up the camera
  • Setting up the background

Decide whether you want to display your garment on a mannequin or a live model. Both of these options have their features and characteristics, so you must choose wisely. Usually, the difference between the two is the budget. With live models, you have a limited budget and time, whereas working with a mannequin becomes flexible.

Next, you must decide on the perfect model for your camera. Remember, different positions can create a huge difference in the picture, so the ideal camera angle is necessary for clicking good pictures.

Always try to use a grey or white background for your photos. If you cannot find that, you can always adjust that later in photoshop, but having them readily available when you are doing amazon product photography is a good idea. When photographing white clothes, you can use a lighter shade of grey to create the best contrast.

3. Pay Attention to the Lighting

professional product photography

Perfect lighting plays another major role in making or breaking your professional product photos. Make sure you have an ample amount of lighting when clicking pictures. Apart from that, the angle of your lights is also important. Good lighting will bring out the true color and other details accurately. Photographs with good lighting have a lesser amount of ‘noise’ and ‘grain,’ thus increasing the image’s sharpness.

4. Shoot

Now that everything is in its place, you can begin clicking pictures of the garment. Here, you must try out different angles to find the best ones which suit your model/mannequin. The goal is to focus the attention on the garment so it should be properly demonstrated. You can adjust the setting of your camera as you shoot according to the light requirement. Try to take multiple images from various angles.
product photo studio

5. Editing

After you are done shooting the pictures and deciding on the perfect one to publish, you must edit them to make them look most professional while maintaining optimal performance. With plenty of editing software on the market, you can pick the best one to give your image a sharper look. Edit the alignment, crop the picture, and do the color correction wherever necessary. This will leave you with the perfect picture, ready to go on the web.

Follow all the steps mentioned above to click beautiful pictures of your online fashion store’s garments and watch your sales increase instantly. You won’t have to worry about product photography pricing anymore. These high-quality product images which look professional and appealing will help you set a good customer base and set you apart from your competitors.

How to Master Product Photography on a Small Budget?

Well, what will be the quickest way to save time, when you’re browsing online to gather information for a specific product? That’s a no-brainer. We look for the product images. It’s easy to understand a product by viewing their image than by reading the specifications only.

Product images testify the product quality. They create transparency and trust as they are the windows into your e-commerce store. Images shape the first impressions about the quality and value of the product and the buyers immediately decide whether to browse further or leave the website.

Product photography is more about images that engage and convert your website visitors into buyers. As visuals create a better impression. The good news is that all this can be achieved without wasting time and money.

You need not worry if unable to find professional product photography services. By applying these simple techniques, you can easily master product photography on a small budget. Get polished product images that convey your company’s brand image nicely and entice your customers in buying your products.

Tips to Master Product Photography on a Small Budget

The website visitors first engage with the image, no matter how much sophisticated the written copy is. The image quality will form the first impression of the product and your brand both.

You should prefer professional product photography if you can afford it, or else, use the below-mentioned tips to master product photography if you’re on a tight budget. Quality visuals are essential for increasing sales and they make the key element of branding.

There are essentially 3 kinds of the e-commerce product photography that’s used in Amazon product photography service

In the first one, white background is preferred and the images are clean-cut.

The second kind of photography is in-context or lifestyle photos that give an idea about how that product will look in the intended environment. In-context photos give a lot more creative freedom to the photographer.

The last one is the product-only kind of images that are meant to show your product from all the relevant angles. This is used in make-up product photography. These images define your products and their specifications.

Let’s Discuss Each Point in Detail

1. Setting Up Background and Product

Getting the background right is important. It helps in the editing process. White and light backgrounds are easy to remove while re-touching the images. If you have a tight budget then you can use a shooting table or a light tent. To get the desired results, you need a roll of craft paper to get the white background.

You can create your own lightbox or light tent. A lightbox is box-shaped and has translucent walls. This device distributes the light evenly around the object. To make the lightbox, use a plastic container and remove its lid. Tape white paper to the bottom and the sides of the plastic box. Use artificial lighting to light up the sides of this box or place it near a large window to use natural lighting.

2. Get the Lighting Right

Product photos can be taken in either natural light or in the studio light. Make sure you don’t take pictures in harsh light. Never shoot under direct sunlight. Direct light can create harsh shadows. If you want to shoot in studio lights then you will need two softbox lights set up to manage the shadows right.

3. Use Tripod

Tripod is used for consistency, stability and focus. Use a tripod to keep your camera fixed. So, you don’t get blurry images. If your budget is a restriction then use a pile of books or a stool to keep your camera fixed.
photo studio for product photography

4. Use the Right Camera

Pick the right camera to shoot the images. Your camera is the most essential equipment that you will need for a product photography shoot. The prices of DSLR and point and shoot cameras has dropped. You can even use your smartphone to click the images as long as you get the lighting and the background right.

5. Post-Processing of the Images

To get a polished look it’s important to retouch your product images. Editing can make all the difference. You can use photo editing software that removes most of the flaws automatically.

6. Optimize your Product Images and Increase SEO

Optimize your product images so that they won’t slow down the page load speed. Every second count and can affect your conversion rates. Use free minifying tools to optimize your images and name your images correctly including the right keywords.

7. Required Tools

In the end, a list of required tools and equipment – a shooting table, lightbox, studio light, tripod, smartphone or camera, image editing tools – Canva, Motor, Snapseed, etc.
studio product shot

Conclusion

Product photography is an essential part of advertising, specifically when you’re selling products directly to buyers. Whether it’s done for catalogue, magazine ads, online ads, company websites and brochures, the specific techniques to show products are used to attract the potential buyers.

Product photography rates vary depending upon the skills of the photographer and the techniques applied. A quick online comparison can be conducted to find the best services at fair prices.

History of Commercial Photography – A Definitive Guide

Commercial photography is a widely used term that does not always mean large teams creating images for ad campaigns. A commonly commercial photographer is the creation of high-quality photography that can be used for commercial purposes like advertising.

A commercial photoshoot can be widely classified into a bunch of different photography niches. These are- fashion photography, product photography, food product photography, environmental portraits, headshots, and commercial architectural photography.

Commercial photography caters to a range of both big and small needs. Not only does it indicate large, complicated shoots that are done for launching ad campaigns for any international corporation but it also sums up those small jobs of product photography done for an upcoming product or a retailer to display their products on an e-commerce website.

There is quite a difference between just taking pictures and photography. You will need to hire a professional for your photography requirements for commercial purposes. Reach us to get amazon product photography service from our professional photographers.

Everyone is aware of the importance of commercial photography in the advertising world. And it will be very interesting to have a look at the journey of commercial photography. The earlier days of commercial photography and the progression afterward.

1. The Early Days

In 1837, the first successful form of photography was produced, and back then the equipment was not even portable. The photography was produced by the wealthy and savvy hobbyists. This type of product photography is known as the daguerreotype.

Commercial Photography and advertising primarily started in 1850. Earlier capturing photos was viewed as more of an art form and mostly used to capture the important moments. The procedure of developing photos and the equipment were technically very demanding, and cumbersome.

2. The Rise of Fashion Photography

Later the cameras became easy to use and portable. This led to the development of the ambrotype and marked the onset of Eastman Kodak Company which made cameras accessible to the average person and this led to intricately connecting photography with fashion.

In 1911, Edward Steichen made the first serious attempt in fashion photography and this was quickly followed by the buying of Vogue in 1909 by a small company, Conde Nast. Earlier Vogue used to be a small social magazine that was later transformed into a high-class fashion magazine.

Vogue quickly turned into a fashion powerhouse with international aspirations. This marked the beginning of advertising product photography.

In 1920, 15% of the advertisements used photographs and the percentage increased to 80% in 1930. The photographs used were black and white but after 1950 colored photography became dominant.

3. The Digital Era

Photography was completely changed by the use of digital technology in 1985. Digital images were easier to use, manipulate, and stored on the computer. These digitally produced photos can be instantly reviewed as there was no need of waiting to get them developed.

This led to the evolution of image manipulation and extensive usage of the green screen to isolate products digitally and create complex compositing.

This was the time when the use of portable light equipment enabled the artists to shoot the imagery and products outside of their studio. The artists were no anymore confined to their studios.

4. Product Photography

Product photography is more common these days as a lot of techniques make it easier to capture a high-quality image of any given product that also displays its features in great detail.

White background product photography is mostly done to make the product stand out and white background is preferred in the case of the product-only photos. This background makes your product pop up and removes all the distractions.

The product shots are getting more popular these days with the growing usage of digital devices and the rise in e-commerce platforms. Even small retailers are making their online presence and expanding their reach and sales by showcasing their products on their websites.

Elements That are The Constituents Of a Successful Advertising Photography

Some simple basics should be kept in mind while doing advertising photography. Advertising photography is all about making your products stand out and be so appealing to the customers. A good photograph with a good copy written on it is sure to make a lasting impression on the audience.

  • The product should be well lit so a good knowledge of light modifiers is needed. Light makes the product stand out from its surrounding.
  • The pictures should be sharp and clean.
  • Make your product look appealing.
  • Leave space for copy text.
  • A persuasive straight photography style should be used.

Conclusion

E-commerce businesses thrive in commercial product photography. It’s very important to display good, high-quality photographs of the products on your websites.

The product photography rates vary a great deal and depend upon the skills of the professionals. An amateur will charge less in comparison to a professional who might charge you a hefty amount. And a hobbyist might do it all for free, it solely depends on the professional you hire.