Product Photography Tips for the Holidays

The Holiday season is here, and it usually implies the time for skyrocketing sales with people buying lots of presents for their loved ones and preparing to welcome the new year with a blast. The market these days is flooded with amazing products, and business owners try to showcase their products’ best versions through amazing photographs in advertisements, on social media, or their websites. The season holds great opportunities both for e-commerce owners as well as photographers, especially those specializing in clicking and exhibiting product photographs.

Clicking good product photos is an art, and it requires considerable experience and expertise, especially when it comes to getting holiday product photography right. If you are a business, hiring professionals to click crisp, clean, and beautiful product photos is imperative. The following tips will help you click some of the greatest shots this holiday season if you are a photographer.

Before getting your next holiday product photoshoot done, make sure to take note of the following tips.

1. Make a Photo List:

The first step is to chalk out a detailed course of action. It includes deciding what products you need to include in the series, whether you want individual shots or shooting the complete product line in a single shot. Discuss the requirements and expectations of the client, and then proceed to finalize the photography settings, required angles, number of shots, lighting, and size. Also, define the number of primary and secondary images beforehand so that no confusions arise later.

2. Ensure More Than Sufficient Lighting:

When it comes to clicking eye-catchy product photos, you can’t be a snob for lighting. Product Photos require proper lighting, and if you don’t have that, no amount of expensive equipment and camera settings can help you get the right shots. Ideally, natural light suits best for product shoots, but even if you don’t have that, using good lighting equipment will do the trick. Just make sure all your lighting equipment emits the same color of light, and your product doesn’t show exhibit any shadows in the photoshoot. If you are shooting in natural light, don’t put the products under direct sunlight as it may affect the appearance of actual colors in the photo. 

3. Treat Your Photos Like a Gift:

To keep the spirit of the holiday season, you must treat your photos like a gift to Santa. It means that you ought to have a really good composition that highlights your creations and instantly capture the scroller’s attention. Just like you perfectly wrap a gift and decorate it, make sure to keep the background clean and uncluttered, and add additional effects to make the photographs stand out. 

4. Use the Right Colors to Enhance the Pictures:

Apart from the background lighting, your pictures must have the right colors that enhance the product. Usually, product photos look best with a plain white background, but depending on the product and audience, you can tweak the background a bit to add some color. You can even use some warm lights to take beautiful shots, but you might have to edit them later a bit. 

5. Coordinate with the Right Props:

The holidays mean it’s time for fun and celebrations, and this should be reflected in your product photographs. If you are shooting handmade products made by a local craftsman, try adding a few props that resonate with the holiday spirit. These may include some fairy lights that don’t affect your shot or little Christmas trees and relative decoration. You can also play with fake snow or try a flat lay if your product can fit on a tabletop and surround it with items emanating a festive spirit.

6. Consider the Costs:

Whether you are a photographer or a business person that needs to get some good holiday shots for their products, it is crucial to determine the costs in advance. You need to ascertain costs, including the shots in various resolutions, different sizes, angles, editing, touching, etc. Developing a high volume of photographs usually turns out to be cost-efficient, provided both the parties agree to it. Determining the right product photography pricing before clicking any shots is imperative to avoid misunderstandings and maintain good business relations even after the holiday season.

Summing Up

The Holiday season inadvertently means that people will be spending more on gifts, resulting in increased sales and high competition from big and small businesses alike. It is the best time to get some good holiday-themed photographs of your product by hiring a reliable product photographer like the professionals at Product Photo. We host the best product photography shoots, be it for displaying online or in print. We offer services like commercial product photography, Amazon product photography,and Ecommerce Product Photography. Get in touch now to get the best shots for your amazing products this holiday season, and display them with pride to catch even a casual scroller’s eye.

Major mistakes You’re Making on your Product Photography Portfolio

A photography portfolio is one of the most important tools in a photographer’s arsenal to draw clients to their product photography studio. It is a concise collection of photos, created to display your best work. If you’re a product photographer, then a portfolio is the medium that lets a business owner take a peek into your passion, dedication, and expertise.

The aim of a good portfolio should be to showcase as many kinds of products as possible, from various angles, with a background that highlights their best features and makes them stand out. This may seem like a simple task, but getting the kind of images that attracts business is tricky due to certain things that product photography studio overlook while taking, processing, and presenting photographs.

If you feel like your portfolio has scope for improvement, then you may want to find out if you are going wrong in any of the following ways.

Once the stage is set for the shoot, here are the photography mistakes to avoid while taking the pictures:

1. Improper Composition

The arrangements of the objects in the picture make a big difference to the result. According to the ‘rule of thirds’, only 1/3rd of the picture should be filled with the products or any other objects. This is a good rule to follow for getting attractive captures.

2. Inappropriate use of Props

Using too many props, unrelated props, or props that overshadow the product defeats the purpose of using them. The right amount and kind of props can enhance the relatability and presentation of the products. But always remember that the ultimate goal of a professional product photographer is to keep the focus on the products. The key to that may be to keep your photographs simple.

3. Taking unsteady Pictures

Any unintentional movement during taking a picture can result in blurry, unsteady pictures. Product images usually need to have a high resolution so that the customer can zoom in and see the details. Even the slightest blurriness dues to an unstable hand will be visible at such resolutions. Therefore, it is wise to take your time, be extremely careful and use a tripod or the ‘stabilizer mode’ of the camera, while taking pictures.

4. Watermarking Images

In product photography, watermarking may not always be the right thing to do. Watermarks can distract the viewer from the center of attraction, which is the product. Today, watermark removing software is widely available, so, watermarking does not guarantee that your image will not be stolen.

If you are a photographer who provides Amazon product photography service, then the post-production stage of photography is of utmost importance to you. Popular eCommerce portals like Amazon have strict standards about adhering to the specifications of the product image that they provide. During post-production processing watch out for:

1. Lack of Clarity

Make the product the hero of the image while editing by brightening and whitening the background, so that the product stands out against it. For example, in makeup product photography, make sure the product and its shade and texture are visible. No matter how clean your background is during the shoot, you may still need to retouch it in the post-production stage.

2. Oversaturating Images

In cases like cosmetic product photography, you may want to increase the color saturation of the image so that the product looks more vibrant and appealing. You must, however, keep in mind that over saturation can make the product look artificially altered and reduce the customer’s trust in it. Such pictures in your portfolio may put off your client.

3. Inappropriate Cropping

Don’t underestimate the importance of having negative space in your photograph. The right amount of negative space can draw the viewers’ eyes towards the focus of the image. But, too much of it can make the product appear lost. So, it is important to crop, but keep in mind not to crop too closely or to keep too much space around the central attraction.

4. Over Sharpening

Sharpening can help reveal the texture of a product and highlight patterns on it. But overdoing it will make the product look rough, alter the look of the product negatively and make it look made up. You have to be careful while using the sharpening tool during editing.

5. Distortion from Resizing

Resizing your image may be necessary to fit the specifications of certain clients, but it should not make your photographs look overly stretched or out of proportion. Such images look unprofessional and unrealistic.

The goal of photographing products is to motivate customers to buy the product. When business owners look for a good photographer, they are primarily looking for a person who understands this simple fact. As a photographer who aims to cater to a certain industry, you need to look at the products through the eyes of the client and care about their features.