Boost your Sales with Product Photography Ideas

Whether you choose to engage as an eCommerce entrepreneur or a product photographer, holidays are the perfect time to scale up your photography operations. Customers are more likely to trust products if they appear professional. Thus, it is understandable why eCommerce sites place the highest value on quality product photography ideas during the holiday period.

In the following five product photography tips, we look at giving your eCommerce store’s product photos a holiday season makeover:

1. Identify a Specific Action Plan

A photographer’s work is more efficient and reduces delivery time if he/she discusses the requirement and determines the lighting, size, number of photographs, and angles that the client wishes to be incorporated. Additionally to the usual product image requirements, the online seller may require holiday-themed product images for their website and holiday-themed product photos for their social media marketing. It can be beneficial for both parties to have the option to only pay for photos after approval.

Product Photos

2. Emphasis on Images than on Text

When it comes to online shopping, online customers are usually impatient, especially during the holiday season. Rather than including a product description or an infographic on the product listing, let high-quality, engaging images be your style of engaging with the customers. The packaging, color, and shade of certain kinds of products, like cosmetics and toiletries, play a major marketing role. Photographers who specialize in product photography know this and are equipped with the right strategy to follow to fetch the best possible results.

3. Balance among Images Posted

Product photographers must engage within white background photoshoots when photographing products as white backgrounds make images more appealing to the viewer. The website also looks better if product images have natural shadows or reflections. Online sellers face an increasing number of competitive behavior from rival organizations during the holiday season and the one who captivates the attention of potential buyers the quickest and keeps them interested the longest is bound to make a higher number of sales.

4. Know-how and Professionalism are Essential

Photographers who specialize in product images know the specifications of popular online shopping sites. It is always beneficial to have industry knowledge when producing high-quality results regardless of whether the client has their eCommerce website.

Professional photographers are familiar with the technicalities involved in this process. You can save both money and time by utilizing post-production processing effectively as these images must also be all smart device friendly.

5. Getting Product Photos Done

Consideration should be given to pricing when it comes to product photography. Photographers and online sellers benefit from taking a high volume of photos. It is easier to market a product when there are several photos of different resolutions. For this reason, product photographers can charge competitive prices to large clients. From the best product photographers, you can also get some basic retouching, such as enabling clipping paths and masks. Prepare product photos by considering these factors.

product photos

Getting Customers Involved

A holiday-season mobile website must provide customers with constant feedback and attractive imagery to keep the customer engaged. Photographs that highlight the essentials and best features of products are effective without misleading your clients.

By deciding on the “best product photography near me”, you can make your brand image seem more credible, reach more prospective customers and increase customer loyalty. Professional product companies stay up to date on the latest trends in the industry. A successful partnership between eCommerce business owners and product photography services occurs when both parties are focused on providing online retail customers with the best experience possible.

7 Product Photography Tips That’ll Make You More Money During COVID 19

Product photography is more about blending art and science rather than expensive and elaborative studio equipment which is hardly accessible for people right now in the times of the COVID-19 Pandemic. COVID-19 has prompted social distancing and shut down of businesses in a few areas but that shouldn’t stop you from thinking out of the box and clicking fantastic snaps using basic equipment.

A good product picture draws attention to the product itself, appeals to the buyer, and possibly helps them make a purchase decision.

So, Here are a Few Product Photography Tips to Help you Achieve Impactful Results and Make More Money!

Lighting

Right lighting conditions for product photography could be natural lighting or artificial lighting depending on the category of the product. Harnessing natural lighting for products like apparel and Beauty products photography with a simple table set up next to a window can be a budget-friendly option for a photoshoot during the COVID-19 crisis.

A light diffuser like a Styrofoam board or reflectors like aluminum foil can be used to manipulate the lighting conditions according to the requirement. Artificial lighting can be used where there is a need for detail. Access to expensive studio lighting equipment is great, if not you could make a DIY lightbox using a bulb, cardboard box, fabric & or tape.

Background

A subtle background without too many props maintains the focus on the product itself. Using pale-colored satin or velvet fabric creates a sophisticated background for luxurious products. Household items like tiles, leather boards, and wooden planks create interesting textured backgrounds without creating too much distraction from the product.

White backgrounds are non-distracting and ideal for almost all product catalogs, especially for Amazon product photography services. Elaborate and expensive setups can be replaced with white poster boards or white paper rolls to create a seamless all-white background.

Camera Settings

Manual mode gives you control of what you want to achieve. Always shoot in RAW for crisp photographs. Lower ISO, higher F-stop number, and a slow shutter speed if using a tripod should yield sharp pictures. But, take note that the settings need testing and tweaking according to various external factors like lighting that can affect the outcome of a photograph.

White balance is an important camera setting for professional product photography done using natural light on a white background. To avoid harsh light and shadows keep the white balance in auto mode. Lastly, you don’t want to see blurry photos once you open the pictures on the computer to only realize that you’ve been shooting in manual focus mode. Keep the focus in auto mode and happy shooting!

Angles

The whole point of product photography is for the customer to be able to view the product from different angles. For jewelry product photography, a 360-degree view with closeups is advisable. Overhead angle for products shot laid down on a flat surface and straight-on angle for painting would work for appealing product photography.

Different angles work for different products and various lighting conditions. Test and try different angles that present the product in the best light.

Tripod

Tripod is your friend if you want blur-free pictures. Especially while shooting at slow shutter speeds, you’d be thankful for it. Tripod also ensures consistency of your photos and allows you to adjust the product in place in between the shots.

If a tripod isn’t accessible, get creative to stabilize the camera using a stack of books or any elevated surface as an alternative.

Shoot for the Edit

A perfect click is any day better than hours spent on editing. So, wipe the product, lens, and shoot surface clean before you start clicking. Take multiple shots and get it best on camera before proceeding to edit. Often you’d be surprised to discover a picture that looks great on a computer and not so much on the camera screen. So, don’t rush to delete pictures on the camera.

Sun can be finicky, so set up your spot and equipment in advance to make the most of the ideal light timings of the day. Make use of latex gloves to avoid leaving fingerprints on products and shoot surfaces.

Editing

Good photographs need editing to turn them into fine clicks. Brightness, subtle shadows, color enhancement, and background modification can be edited using Photoshop. Few e-commerce websites would want product image size specifications which can be accomplished through cropping.

There are other photo editing apps like Adobe Lightroom, VSCO, Pixlr, etc. for you to experiment with until you get the picture right.

All Set for a Click-A-Thon?

A perfect product photography shot can be rewarding and these tips can help fetch desired results. But, for beginners in need of superior quality photos, professionals offering product photography services are always a call away!