Tag: product photographer

Tips to Improve Your eCommerce Product Photography

Proficient-looking item photography, notwithstanding the general style of your eCommerce site, will influence whether customers decide to buy with you. It’s essentially as straightforward as having astounding item pictures to work on the convenience of your eCommerce store.

It’s indispensable to remember that web clients don’t have a similar tactile encounter as in-store customers. They can’t contact, take a stab at, or feel the things you offer. Extraordinary eCommerce product photography won’t just exhibit how the item shows up, yet additionally, the way in which it feels fits, and looks according to all viewpoints and conditions.

You can take lovely item photos that improve your internet-based deals regardless of whether you’re not a specialist behind the camera. That is the reason we’ve arranged a rundown of 10 DIY eCom item photography ideas.

To make your eCom site appear more professional and produce more cash, use them during your next photo shoot.

The following are 10 definite techniques to improve your eCommerce product photography:

Let’s Discuss Each Point in Detail

1) Make sure your Image is Clear

Clear Pictures

The lucidity of your photos is the absolute most essential part of any item photography for your eCom. business. Hazy, pixelated photos make it more challenging so that clients might be able to see your products obviously, bringing about an awful client experience. Guests will see your site as less reliable assuming the picture quality is poor, and they might decide to spend their cash somewhere else. Ensure your DSLR camera has a wide gap range assuming you’re utilizing one. Bringing down the opening makes it more straightforward to focus your camera’s focal point on what you’re attempting to sell, coming about in a crisper, more clear shot that does the item credit. Representation mode on present-day iPhones imitates this look also.

2) Take a Photo of the Full thing

This might appear to be undeniable, yet ensure the total item is shown in the legend picture.

Your item ought to be straight, level, without wrinkle, and have sufficient clear space encompassing it. If not, clients are less disposed to make a buy. Clean item photography shows potential purchasers that you’re an expert organization, not just an enthusiast. 

3) Adjust the Exposure of your Photograph

Long Exposure Photography

Make sure the product is exposed appropriately. To avoid shadows and dark spots on your goods, numerous light sources are sometimes required. If you don’t have access to a lightbox, shoot in natural light outside or combine the light from a window with an overhead light for adequate coverage.

4) Maintain a Consistent Sizing System

Keep an adequate separation between every item and its limit. This offers the item some space to breathe. It could hurt your client’s perusing experience on the off chance that your item photos aren’t generally a similar size. It has all the earmarks of being lopsided outwardly.

5) Put your Items in the Spotlight

Pin page

Place your merchandise in the center of the frame and picture it from the same perspective every time. This gives your online business a cohesive, balanced, and well-organized appearance.

6) Remove any Unnecessary Backgrounds

Remove any Unnecessary Backgrounds

The removal of the backdrop from your product photographs offers your eCom store a clean, contemporary, and uniform look.

You must save your photos in PNG format after modifying them since it is the only image file type that allows translucent backgrounds. If your goods are surrounded by grey and white squares, you know your export was successful. These indicate that the backdrop is translucent and will take on the color of your website’s background.

A basic backdrop eliminates any unsightly shadows or colors surrounding the items, instantly elevating the appearance of your product images. Furthermore, it focuses your clients’ attention on the most important aspect of your business: what you’re offering.

7) Mirroring Objects

Mirroring Objects

Add product reflections to your eCom store’s product picture to give it a rich look and depth. This is best done in post-production or with the use of a tiny mirror. Mirrored surfaces make shooting more difficult, and you may waste hours attempting to move your tripod out of the way.

8) Include Many Images for Each Product

It’s occasionally desirable to show numerous photographs of every item. Clients need to see the item according to different points of view, close-ups of the item’s complexities, and the way in which it shows up on a genuine individual.

Clients who buy online don’t have a similar shopping experience as the people who shop in stores. They can’t test on an item. They can’t see the nuances as a whole.

9) Add a Watermark to your Photos

You spend a lot of time photographing products for your eCommerce store. Consider watermarking your product photographs to prevent others from using them without your permission if they sell the same (or similar) things.

If you’re going to watermark your product photographs, make them as subtle as possible. The attention should still be on the product, not a clearly displayed watermark.

10) Display each Product’s Color

Make sure you have photographs of each color on your website if you sell a product in various hues. When clients purchase multiple colors, your cart size, and average order value rise.

Your eCom Product Photography is Really Important

One of your most valuable assets is the photographs you put in your eCom shop. Therefore it is recommended to get in touch with a professional product photography service provider and strike a balance with their eCommerce Product Photography pricing to reap the most of the benefits from your online selling store. They’ll improve your consumers’ online buying experience while also increasing your site conversions and average shopping basket value if done skillfully by an eCommerce product photographer. When done incorrectly, they have the opposite effect and might harm your brand.

How To Shoot Product Photos for Shopify That Sell

Customers, as the phrase goes, buy with their eyes. However, those eyes travel quickly: slightly more than half of the website visitors read a webpage in less than 15 seconds. That is why, for eCommerce retailers on sites like Shopify who want their products to stand out, snappy, captivating product photos have become increasingly important.

Shopify is the most favored online retailer in the United States, after Amazon and eBay. It’s inexpensive, adaptable, and reasonably simple to use, making it a popular choice for many first-time sellers who are learning the value of visual material, notably product photography.

Exciting visual material is ready to go for convincing potential buyers to click purchase, developing a recognized brand, and increasing social media attention. With Shopify cooperating with sites such as Pinterest, where more than 80% of weekly visitors have made purchases based on pins they like, it’s clear that eye-catching product images are critical for translating customer curiosity into transactions.

From the beginning to the finish of the process, here are some of the greatest ways for improving your Shopify product photography.

How To Shoot Product Photos for Shopify That Sell

1. CHOOSE ADEQUATE SIZES AND SHAPES

Make sure you understand the limitations before you start setting up cameras: will the website you’re using impose its constraints on elements like photograph scale, feature, or shape? You don’t want a magnificent high-definition rectangular spread to be reduced to a grainy, poor representation of the product after filming.

According to Shopify, square product photos are the most polished; square images are neat, uniform, and adapt well to mobile devices. Save your photos as JPEG files to retain their quality. If you decide to utilize Shopify’s online image editor to make changes to your photos, keep the following points in mind.

2. USE APPROPRIATE EQUIPMENT

You might be wondering if I’ll need a high-end camera to acquire the photo quality I desire.

DSLR and mirrorless cameras are unquestionably the best for product photography, with features like interchangeable lenses and the ability to manage ISO, shutter speed, and aperture. If you’re looking for one of these cameras, keep in mind that the larger the megapixel count, the better the quality.

Always disable auto-flash and, if possible, shoot in manual mode.

3. USE LIGHTING TO MAKE IT SHINE

“Lights, camera, action!” exclaims the narrator. We’ve all heard the term, and there’s a reason “lights” come first. Even with a low-cost camera, a properly lit photograph will appear fantastic, but inadequate lighting can deteriorate even the priciest equipment’s performance.

Set up your product outside or near a window for natural light, and turn off the other lights. Dusks and dawns—the so-called “golden hours”—provide the most tender organic light, however, you should avoid shooting in direct sunlight at periods like high noon, which can appear harsh. Days with a little overcast are perfect.

Make use of several light sources.

When subjects are lit from at least two different sides, they appear better. If you’re utilizing natural light, you can bounce it about with affordable reflectors.

4. MAINTAIN YOUR FOCUS ON THE PRODUCT

Remember that the main purpose of product photography is to sell the goods, not (only) to capture a pretty image while selecting props and backdrop environment. Customers prefer appealing photographs as well as accuracy: A whopping 22% of online purchase returns are due to “items that don’t match the pictures.”

Choose colors, forms, and designs that complement your primary item and, most importantly, maintain your brand’s look. Choose pastels and soft materials over harsh splashes of bright red, blue, and yellow, for example, if you want a soothing, comfortable ambiance.

Maintaining uniformity throughout your store is essential if you want clients to identify your product style and feel confident that they know what they’re receiving when they shop with you.

5. SHOOT THROUGH THE LENS OF THE PRODUCT’S STORY

Stories are among the most effective techniques available. When you sell a product, you’re selling more than just the thing itself; you’re also selling a story about what the product can accomplish for your buyer. This is where lifestyle e-commerce product photography, which shows things in use in carefully staged scenarios that help tell a story, may send your conversion rates rising.

If you’re shooting lifestyle product photography, you’ll want to think about your visual style ahead of time. Maintaining a mood board or style guide for yourself and your collaborators will guarantee that your lifestyle images reflect the brand image and ideas you wish to convey.

6. CREATE OPTIONS TO CHOOSE FROM

The last thing you want is to shoot a bunch of photos, open up your editing program, and find you don’t like any of them. When it comes to product photography, strive for a large number of shots, especially if you’re working with a limited resource, such as the hours of natural light in a day. Give yourself as many alternatives as possible by experimenting with different angles, lighting setups, colors, and so on.

7. ENGAGE THE SERVICES OF A PROFESSIONAL

Does this appear to be an excessive quantity of information to keep in mind? Working with professionals is one of the finest methods to enhance your Shopify product photography. From pre-production to post-production, a professional service will operate as a one-stop shop for all aspects of product photography pricing, and more.

Results Imagery would love to hear from you if you’re a Shopify vendor seeking high-impact product photography. They help you realize your idea, whether it’s for clean, professional shots of items on white backdrop photography, creative in-studio photographs, or lifestyle photography.

How to Make Fashion Product Photography

Fashion product photography is not just about looking good. Many people do not conceptualize the photoshoot before starting it, and it may result in a big disaster. Now, the question is to analyze why you need to take the photos. Is it for social media posts, e-commerce websites, lifestyle shoots, or attractive makeup product photography? Jot down your requirements before you begin the actual shoot process. 

Usually, if it is a social media or lifestyle shoot, then you need to have some props to beautify your images. Similarly, if you are going to highlight the makeup product for other e-commerce products, then you need a white background to draw the viewer’s attention to the product rather than anywhere else. If you want then you can create a dummy shoot by using a sketch or imagine the whole scenario altogether. But, while it might seem easy to visualize the whole scenario, the truth is that it sometimes gets difficult to do so. It has resulted in several photographers making product photography mistakes.

In this post, we are going to highlight different ways that can make your fashion photography an impeccable one.

How to Make Fashion Product Photography

Let’s Discuss Each Point in Detail

Use Proper Lighting

Use Proper Lighting

When it comes to fashion photography the first thing that you need to consider is the lighting. Without having any proper lights, neither the product will get highlighted nor your idea will be executed properly. For example – a white background will not do wonders until it is equipped with proper lights and without the lights, it will look dull. Studio Lighting and Natural lighting are the two popular types of product photography. Choosing between both depends on the product you are choosing. For instance – natural lighting will work great when you wish to highlight fashion clothing, edible items, and people. And, these generally work great for social media platforms. To get natural lighting inside, you need to space the product in the direction where the natural lights directly fall on the product, thus giving you a perfect shot.

On the other hand, if the product is generally used inside like – cookware, artwork, or more, that is primarily sold on e-commerce websites, then having artificial product photography lighting is preferred. You can build a simple studio setup at home and incorporate the lights to add the right effect to the pictures. 

Use a Tripod

use a Tripod

Fashion product photography can be tricky and it sometimes feels daunting to capture the best shot. Speaking of tools, a tripod can make a huge difference in the quality and clarity of photography. And, above all, it’s not at all expensive. These are the stands that stabilize the camera at one position, so you get no blurry shots. Now, whether you are simply using an iPhone or a fancy DSLR, tripods come in a wide range to match your needs. If you wish to make your photography look out of the box, then investing in such tools is a great option.

Take Multiple Shots from Varying Angles

Do you want to win over your audiences with that great shot that will urge them to buy the product? Well, then try taking multiple shots! Taking multiple shots from different angles allows the customers to see what ecstasy the product is going to like. They can scroll through different angle shots and see exactly how the product is going to look in real life. Sometimes, we think from a certain angle but that won’t always work the way you expect it to do. So, for the safe side, start taking multiple shots and show your users what they are missing. 

Display the Details

Do you know that with the right photography approach, you can highlight even the nitty-gritty details of the product? However, there is no guarantee that by doing so, you will get messages from prospective clients instantly. The reality is that there are different types of viewers, some will just read a little description or simply look at the image and then further create an image of the product in their head, but some need a visual explanation to absorb the information. So, you need to take pictures from everyone’s point of view. For this, try to take snaps from such angles that cover each important detail. For example – if you are selling fashion bags, and highlighting all the best features of the bag like – the exteriors of the bag, zipper pockets, and material photograph, then the customer will get a fair idea of how exactly the product is going to look and how it can add value to them.

Summary

Learning techniques to do the best fashion product photography is fun but can be scary if not done the right way. If you are seeking professional help then you can contact Product Photo, a professional product photography studio that can help you click the perfect product shot. 

Product Photography Tips for the Holidays

The Holiday season is here, and it usually implies the time for skyrocketing sales with people buying lots of presents for their loved ones and preparing to welcome the new year with a blast. The market these days is flooded with amazing products, and business owners try to showcase their products’ best versions through amazing photographs in advertisements, on social media, or their websites. The season holds great opportunities both for e-commerce owners as well as photographers, especially those specializing in clicking and exhibiting product photographs.

Clicking good product photos is an art, and it requires considerable experience and expertise, especially when it comes to getting holiday product photography right. If you are a business, hiring professionals to click crisp, clean, and beautiful product photos is imperative. The following tips will help you click some of the greatest shots this holiday season if you are a photographer.

Useful Holiday Product Photography Tips

Before getting your next holiday product photoshoot done, make sure to take note of the following tips.

1. Make a Photo List:

The first step is to chalk out a detailed course of action. It includes deciding what products you need to include in the series, whether you want individual shots or shooting the complete product line in a single shot. Discuss the requirements and expectations of the client, and then proceed to finalize the photography settings, required angles, number of shots, lighting, and size. Also, define the number of primary and secondary images beforehand so that no confusions arise later.

2. Ensure More Than Sufficient Lighting:

When it comes to clicking eye-catchy product photos, you can’t be a snob for lighting. Product Photos require proper lighting, and if you don’t have that, no amount of expensive equipment and camera settings can help you get the right shots. Ideally, natural light suits best for product shoots, but even if you don’t have that, using good lighting equipment will do the trick. Just make sure all your lighting equipment emits the same color of light, and your product doesn’t show exhibit any shadows in the photoshoot. If you are shooting in natural light, don’t put the products under direct sunlight as it may affect the appearance of actual colors in the photo. 

3. Treat Your Photos Like a Gift:

To keep the spirit of the holiday season, you must treat your photos like a gift to Santa. It means that you ought to have a really good composition that highlights your creations and instantly capture the scroller’s attention. Just like you perfectly wrap a gift and decorate it, make sure to keep the background clean and uncluttered, and add additional effects to make the photographs stand out. 

4. Use the Right Colors to Enhance the Pictures:

Apart from the background lighting, your pictures must have the right colors that enhance the product. Usually, product photos look best with a plain white background, but depending on the product and audience, you can tweak the background a bit to add some color. You can even use some warm lights to take beautiful shots, but you might have to edit them later a bit. 

5. Coordinate with the Right Props:

The holidays mean it’s time for fun and celebrations, and this should be reflected in your product photographs. If you are shooting handmade products made by a local craftsman, try adding a few props that resonate with the holiday spirit. These may include some fairy lights that don’t affect your shot or little Christmas trees and relative decoration. You can also play with fake snow or try a flat lay if your product can fit on a tabletop and surround it with items emanating a festive spirit.

6. Consider the Costs:

Whether you are a photographer or a business person that needs to get some good holiday shots for their products, it is crucial to determine the costs in advance. You need to ascertain costs, including the shots in various resolutions, different sizes, angles, editing, touching, etc. Developing a high volume of photographs usually turns out to be cost-efficient, provided both the parties agree to it. Determining the right product photography pricing before clicking any shots is imperative to avoid misunderstandings and maintain good business relations even after the holiday season.

Summing Up

The Holiday season inadvertently means that people will be spending more on gifts, resulting in increased sales and high competition from big and small businesses alike. It is the best time to get some good holiday-themed photographs of your product by hiring a reliable product photographer like the professionals at Product Photo. We host the best product photography shoots, be it for displaying online or in print. We offer services like commercial product photography, Amazon product photography,and Ecommerce Product Photography. Get in touch now to get the best shots for your amazing products this holiday season, and display them with pride to catch even a casual scroller’s eye.

Amazon Product Photography Trends to Watch Out for in 2022

Product images play a crucial part in your listings’ success on eCommerce websites, especially ones like Amazon, where your fiercest competition is present. The main image is what attracts customers to your product, and it needs to be extremely attractive with a white background so that one only sees the product. However, apart from the main image, the other product images need to look good too. And a good product photography studio with experience in shooting the latest Amazon photography trends will help you accomplish this goal. Here’s what you can look forward to in your product images for 2022.

Amazon Product Photography Trends

3D Product Visuals

These days businesses are trying to get more creative with presenting their products on Amazon – the world’s biggest online shopping site to help make their products stand out from the competition. Capturing sharp, clear, and well-focused images to attract customers will not do the trick anymore. If you wish to be ahead of your competitors on Amazon in 2022, you should try out adding 3D effects and rendering to your images.
With 3D and AR entering the mainstream, customers can expect more immersive images, thus getting a clear picture of the product. 3D images are believed to create confidence and better control for customers while shopping online, allowing them to visualize and interact with products like they would in a real store.

360 Degree Product Views

360 Degree Product view

Nowadays, consumers want to see the product from possibly every angle before making a purchase, just like they would in a physical store. 360 Degree views of products help them take a look and know everything about their physical appearance. In the last couple of years, 360-degree photographs have become highly popular on social media and are expected to be a forerunner on shopping sites like Amazon too. Although many retailers on Myntra showcase their fashion merchandise and perfume product photography with a 360-degree angle, the trend is soon taking off with other non-fashion-related products.
This photography trend is set to stay for a long time, with more and more brands taking advantage of the technology. Adding it to your marketing strategy in 2022 is a must, especially for larger products, to ensure you are at par with the competition.

Explainer Videos

The concept of product videos is not something new, especially on Amazon, where sellers share explainer videos about their products and their functionalities. However, since consumers nowadays have been rapidly switching to video content than a written description, sellers may now have to include complete descriptions in their videos to attract new customers.

Since the latest technological developments have allowed videos to be more compact, these can be delivered through a variety of platforms. This trend has had a domino effect on product photographers, forcing them to enhance their skills in videography if they wish to attract big brands. For brands, it means they need to find photographers with experience in creating attractive videos for showcasing their products on Amazon.

Mobile-Friendly Photographs

Mobile friendly Photography

The transition from cameras and laptops to mobile phones has changed how product photography is done nowadays. Yes, you still need that sharp DSLR image for your products on Amazon, but now they must be vertically captured for ease of viewing on mobiles. Since mobiles have a limited screen space, photographers have had to adapt and ensure the picture is vertically-oriented and compact. Making Amazon product photography mobile-optimized is a need of the hour, and 2022 is certainly going to see this trend being followed by every small and large business. In fact, for sellers’ convenience, companies can also click images through the Amazon sellers’ app and edit them a bit to ensure they are completely mobile optimized. However, these images certainly don’t beat those created by a professional photographer.

Minimalist Editing

Gone are the days when every product image was highly edited before publishing it on eCommerce sites. Consumers nowadays want authenticity in product photographs, and this can only be accomplished through presenting original pictures. It means that your product photo studio must get the images right during the photo shoot so that only minimalist editing is required to preserve their authenticity.

Summing Up

Staying in tune with the latest photography industry trends is the key to staying successful in Amazon product photography. Whether you are a company selling products, or are a photography studio, adopting what’s new in the industry and constantly innovating to satisfy the end consumers will help you stay ahead of the game. So, don’t forget to incorporate the above trends in 2022. If you are looking for some amazing photoshoots at reasonable prices for your business, reach out to productphoto.com – a place where experienced photographers can bring out the best in your product by presenting it on Amazon photography, e-commerce website, and print media.

Boost your Sales with Product Photography Ideas

Whether you choose to engage as an eCommerce entrepreneur or a product photographer, holidays are the perfect time to scale up your photography operations. Customers are more likely to trust products if they appear professional. Thus, it is understandable why eCommerce sites place the highest value on quality product photography ideas during the holiday period.

In the following five product photography tips, we look at giving your eCommerce store’s product photos a holiday season makeover:

1. Identify a Specific Action Plan

A photographer’s work is more efficient and reduces delivery time if he/she discusses the requirement and determines the lighting, size, number of photographs, and angles that the client wishes to be incorporated. Additionally to the usual product image requirements, the online seller may require holiday-themed product images for their website and holiday-themed product photos for their social media marketing. It can be beneficial for both parties to have the option to only pay for photos after approval.

Product Photos

2. Emphasis on Images than on Text

When it comes to online shopping, online customers are usually impatient, especially during the holiday season. Rather than including a product description or an infographic on the product listing, let high-quality, engaging images be your style of engaging with the customers. The packaging, color, and shade of certain kinds of products, like cosmetics and toiletries, play a major marketing role. Photographers who specialize in product photography know this and are equipped with the right strategy to follow to fetch the best possible results.

3. Balance among Images Posted

Product photographers must engage within white background photoshoots when photographing products as white backgrounds make images more appealing to the viewer. The website also looks better if product images have natural shadows or reflections. Online sellers face an increasing number of competitive behavior from rival organizations during the holiday season and the one who captivates the attention of potential buyers the quickest and keeps them interested the longest is bound to make a higher number of sales.

4. Know-how and Professionalism are Essential

Photographers who specialize in product images know the specifications of popular online shopping sites. It is always beneficial to have industry knowledge when producing high-quality results regardless of whether the client has their eCommerce website.

Professional photographers are familiar with the technicalities involved in this process. You can save both money and time by utilizing post-production processing effectively as these images must also be all smart device friendly.

5. Getting Product Photos Done

Consideration should be given to pricing when it comes to product photography. Photographers and online sellers benefit from taking a high volume of photos. It is easier to market a product when there are several photos of different resolutions. For this reason, product photographers can charge competitive prices to large clients. From the best product photographers, you can also get some basic retouching, such as enabling clipping paths and masks. Prepare product photos by considering these factors.

product photos

Getting Customers Involved

A holiday-season mobile website must provide customers with constant feedback and attractive imagery to keep the customer engaged. Photographs that highlight the essentials and best features of products are effective without misleading your clients.

By deciding on the “best product photography near me”, you can make your brand image seem more credible, reach more prospective customers and increase customer loyalty. Professional product companies stay up to date on the latest trends in the industry. A successful partnership between eCommerce business owners and product photography services occurs when both parties are focused on providing online retail customers with the best experience possible.