How to Make Fashion Product Photography

Fashion product photography is not just about looking good. Many people do not conceptualize the photoshoot before starting it, and it may result in a big disaster. Now, the question is to analyze why you need to take the photos. Is it for social media posts, e-commerce websites, lifestyle shoots, or attractive makeup product photography? Jot down your requirements before you begin the actual shoot process. 

Usually, if it is a social media or lifestyle shoot, then you need to have some props to beautify your images. Similarly, if you are going to highlight the makeup product for other e-commerce products, then you need a white background to draw the viewer’s attention to the product rather than anywhere else. If you want then you can create a dummy shoot by using a sketch or imagine the whole scenario altogether. But, while it might seem easy to visualize the whole scenario, the truth is that it sometimes gets difficult to do so. It has resulted in several photographers making product photography mistakes.

In this post, we are going to highlight different ways that can make your fashion photography an impeccable one.

Let’s Discuss Each Point in Detail

Use Proper Lighting

Use Proper Lighting

When it comes to fashion photography the first thing that you need to consider is the lighting. Without having any proper lights, neither the product will get highlighted nor your idea will be executed properly. For example – a white background will not do wonders until it is equipped with proper lights and without the lights, it will look dull. Studio Lighting and Natural lighting are the two popular types of product photography. Choosing between both depends on the product you are choosing. For instance – natural lighting will work great when you wish to highlight fashion clothing, edible items, and people. And, these generally work great for social media platforms. To get natural lighting inside, you need to space the product in the direction where the natural lights directly fall on the product, thus giving you a perfect shot.

On the other hand, if the product is generally used inside like – cookware, artwork, or more, that is primarily sold on e-commerce websites, then having artificial product photography lighting is preferred. You can build a simple studio setup at home and incorporate the lights to add the right effect to the pictures. 

Use a Tripod

use a Tripod

Fashion product photography can be tricky and it sometimes feels daunting to capture the best shot. Speaking of tools, a tripod can make a huge difference in the quality and clarity of photography. And, above all, it’s not at all expensive. These are the stands that stabilize the camera at one position, so you get no blurry shots. Now, whether you are simply using an iPhone or a fancy DSLR, tripods come in a wide range to match your needs. If you wish to make your photography look out of the box, then investing in such tools is a great option.

Take Multiple Shots from Varying Angles

Do you want to win over your audiences with that great shot that will urge them to buy the product? Well, then try taking multiple shots! Taking multiple shots from different angles allows the customers to see what ecstasy the product is going to like. They can scroll through different angle shots and see exactly how the product is going to look in real life. Sometimes, we think from a certain angle but that won’t always work the way you expect it to do. So, for the safe side, start taking multiple shots and show your users what they are missing. 

Display the Details

Do you know that with the right photography approach, you can highlight even the nitty-gritty details of the product? However, there is no guarantee that by doing so, you will get messages from prospective clients instantly. The reality is that there are different types of viewers, some will just read a little description or simply look at the image and then further create an image of the product in their head, but some need a visual explanation to absorb the information. So, you need to take pictures from everyone’s point of view. For this, try to take snaps from such angles that cover each important detail. For example – if you are selling fashion bags, and highlighting all the best features of the bag like – the exteriors of the bag, zipper pockets, and material photograph, then the customer will get a fair idea of how exactly the product is going to look and how it can add value to them.

Summary

Learning techniques to do the best fashion product photography is fun but can be scary if not done the right way. If you are seeking professional help then you can contact Product Photo, a professional product photography studio that can help you click the perfect product shot. 

Everything you Need to Know about Cosmetic Product Photography

What does cosmetic product photography entail? As a whole, it is all about capturing the makeup products that catch readers’ eye and eventually make them decide to purchase them.

There are however some quick tips to boost your creative abilities and enable you to bring out the best in you, just as there are in any other realm of work. Considering the below-mentioned tips, not only would you experienced increased sales but also customer satisfaction as they visual the product better while surfing through the internet.

Emphasize on Details

A hand-sized item is the usual size of the product captured in Cosmetic product photography. Nevertheless, you should give special attention to the product’s close details while you are capturing them. Customers always like to see how the item looks in real life before making the purchase decision.

Online, a customer may miss out on seeing the product in person, and therefore turn out to be very critical of your eCommerce business.

Maximize Angles and Perceptions

It is impossible to attract attention in makeup product photography by using the usual. It’s natural for us to be drawn to exceptional perspectives that we’ve not encountered before. Find something new by taking 360-degree photographs.

While having basic frame knowledge is crucial, you’re free to explore beyond that. Changing angles and moving around will bring more perspective to your product. When you use cosmetic product photography to show something different yet impressive, you’ve hit the sweet spot.

Play Around with Props

Although not necessary but if you plan to introduce props into your frame make sure your props do not draw attention away from your primary subject whenever you use them. Be sure that the prop you are using is suitable for the shoot’s color scheme.

A prop’s goal should and will always be to intensify the product’s appeal, not simply to occupy a frame around it. As well, if you plan to use it for eCommerce purposes, avoid adding any props. It’s better to use it for banners, social media, etc.

Pick the Right Background

Choose the perfect backdrop when taking photos of cosmetic products. If you know the motto, customer expectations, and the client’s perception of the product, you will get a better understanding of the product. But you have the power to elicit a deep level of emotion from their emotions as creative leverage.

A contrast of bright colors can be added to the background of a product to make them perceive it as cheery. However, monochrome or black background is best suited if the product is brightly colored.

The background on which the product is highlighted can also be customized to your liking. Wide backgrounds are most often used in eCommerce websites.

Yet, you don’t have to use a wide background if you want a natural shadow.
product photo

Observe and Record

We don’t have to imagine the makeup product standing alone when discussing professional photography services nowadays. Banners, in particular, display the product in action. The displays are sometimes unconventional.

This catches the eye, breathes life into your image, and opens up creative viewpoints. You must capture the details of a product when it is in action if you wish to capture the end result that is unique.

Theme Selection

Increasingly, brands are also taking part in social media campaigns, raising awareness of issues and taking action accordingly. Marketers have also shifted their focus from just focusing on capturing a product’s features to highlighting its value.

The cosmetic industry has followed the trend sooner than any other.

Hence, before choosing one for your product, ensure you are thorough with it. As long as you are photographing social issues, remember to maintain a steady tone.

Decide What Tone to Set

skin-foundation-smear-brush-strokes

The tone is especially important in cosmetic product photography because it encapsulates your product’s personality. It all depends on the product and its tones, which can range from pastel greens to bright royal blues.

It’s usually the brand itself that sets the tone.

In a new client relationship, ensure the tone of the photography is essentially new, exciting, and reflects the company’s ethos.

Bonus Tip

The planning and shooting of the project should both be conducted in a manner that maintains your best behavior whenever you thinking “who would be the best “product photographer near me” as anything less would result in painful mistakes you would not want to regret later on.

In order to save on post-production costs, make sure items are clean, positioned so that there are no reflections, and do not overexpose.

Post-production corrections can be made as follows:

  • Taking minor adjustments to objects’ positions in relation to each other or to the sides of an image can be done.
  • Although an extremely overexposed image cannot be corrected, there may be some small adjustments that can be made
  • Composition and leveling of images may help make a series of pictures more consistent.

Significance of Back Lighting in Beauty Product Photography

Photography is storytelling; product photography is an expression of the product’s features more simply. To cover the story of the product in one single frame, you need to take care of many aspects and one of them is Lighting. Lighting is the soul of photography and without light; a photo is just a piece of the body without any purpose.

Importance of Back Lighting in Beauty Product Photography

Professional product photographers are always aware of the importance of lighting. In product photography, the photographer tries to represent the product in the most attractive way to catch the eyes of a customer.

Lighting is a crucial step in product photography and the importance of backlighting is way more than you think of.

Many unprofessional people tend to believe that lighting is at best when it is natural lighting, but the fact is a dark room is most suitable for product photography. In a darkroom, product photographers can control the backlight the way they want. You need to know that every beauty product is unique and needs a unique touch of lighting.

Backlighting gives the subject product a greater sense and gives a dramatic effect. Through backlighting, the product photographer can give extraordinary contrast effects between the product and its background. When you are doing beauty product photography, the backlight is the essence that will give purpose to your photography.

The Light factor helps you to set the mood of your photo. The purpose of the backlight in product photography is to highlight the product image. The backlight makes a product more attractive and attainable. The results of the backlight will produce dimensional effects that will definitely catch the customer’s eye on the product.

In beauty product photography you just need to take care of the texture, you need to control luminosity, and need to make beauty products vibrate with the atmosphere. All these are only feasible with the perfect backlighting.

Let’s Discuss Each Point in Detail

1. The Bigger, The Better

The bigger is better when it comes to the lighting of product photography. The bigger the light source, the better the outcome. Broad light creates fewer shadows and focuses more on the subject product. In beauty products; the main focus is on the subject product and hence it needs broader backlight support.

product photo shooting

2. Keep Backlight Close to Product

To have an illuminated photograph, you need to keep the backlight as close to the subject as possible. The fewer distance between the light and the subject will create more impact on the final outcome. When the backlight is closest to the subject, the focus will be entirely on the subject.

3. Front-Lighting Judiciously

You saw the significance of the backlight in the product photography but alongside you also need to keep the front light ready from your end. To give the product more texture, and to cover up minor defects of the product; you need front light.

4. Split Lighting

This method is followed to split the product into two parts- one appearing in the light and another to the shadow. For a dramatic look of your unique product, and to simply show your art skills of photography- you can apply this split lighting technique.

5. Natural and Flash

Do not just dive too much into the backlight that you forget about the natural element of light. If needed, do not restrain yourself to take help from natural light. Some products are at their best when they are supported by natural lights.

cosmetics e commerce photography

Importance of Proper Lighting Position

There is not a single straight position that applies to all product photography. Based on the size, purpose, and volume of the product pick your lighting position. Always keep in mind to keep the product- subject at an eye-sight level to have extraordinary effects.

Some products require lighting with inclined angles while some require lighting with different angles. Proper lighting position will let you avoid glares and can reduce blurred photos of the product. Beauty products never go out of style and so is their need for photography.

Beauty products photography is more fragile than it looks and for that, you need to have proper lighting position. The proper lighting will light the product so it becomes more mesmerizing. If you pick up the wrong angle of the lighting, it is a blunder similar to picking up the wrong lens for photography.

Conclusion

No matter what is said or elaborated here, the best result sometimes comes out of nowhere. You can follow your gut feeling; can use your artistic mind, can improvise while shooting products, and can apply your personal experience to get the best results.

The product photographer would never fail to have a perfect lens and perfect lighting place, and will never leave anything to chance. If you are a professional or beginner, these tips and backlight importance will make you think twice before just clicking any random picture.

Why You Should Add Color and Creativity to Product Photography

Worried the product photography of your online store is unable to capture the consumer’s attention? Perhaps the images displayed in brochures, online ads, magazines, and your website are too hum-ho to make a strong impact. No matter how great your products are, if the images do not reflect that, there’s a chance the viewers will fail to notice them.

Product photography has the power to grab eyeballs and convert browsers into buyers. That’s why you need to ensure your product is showcased in an innovative way for that competitive edge. Let’s find out how.

A little imagination, some innovative techniques, and the right colored backdrop can help pull off well-styled product photographs that your audience will love.

Here are a few pointers on how to capture beautiful shots by embracing your creativity.

Complimentary Color Backgrounds:

White objects on white backgrounds are quite popular for imagery because they give a true representation of the product. However, the shade is dull and dreary. A pop of color can spice things up considerably. Of course, we are not suggesting using random colors.

Opting for shades that complement or contrast with the tones of the product will ensure vibrant and stunning images. Remember, the product is the star and the colors in the photo should accentuate its features and not detract from them.

Minimalistic Set-Up:

When it comes to jewelry, customers want to see a sharp and detailed image of the product. A minimalist setup is an answer. Using basic monotone (white black or neutral) keeps the focus on the trinkets. Also, avoid stylish props or mannequins as they tend to be distractive and draw attention away from the item.

Gemstones and metals come with a highly reflective surface which can prove to be a challenge in photography.  A double overhead light during the shoot will help block the reflections. 

Capture Crisp Details:

Jewelry product photos need to be true to life, accurate, and sharp. A simple technique is to use a macro lens that allows you to blur out the background and zoom in on the piece to capture the crisp, finer details. This can help customers get a real feel of what the product looks like up close.

Diffused Lighting:

It’s a no-brainer that the lighting setup is crucial to achieving well-defined images. A flash diffuser is a dynamic idea for professional product photos as it lacks the intensity of direct, concentrated light. The versatile accessory brings out the texture of the product by illuminating it in a soft scattered glow without harsh unsightly shadows. When the light source spreads out in different directions it generates a more natural effect on the visual that is pleasing to the eye.

Add Smoke:

Want to add oomph to your product imagery? Play around with smoke! It is an easy way to get a spectacular shot that stands out. Smoke mixing with air takes on interesting forms that can introduce a dramatic, mysterious, and alluring element to product photos. You can opt for light streaks or opaque coverage based on your artistic leanings.

The cloudy effect can be accomplished with a Photoshop brush. Alternately you can use incense sticks or a blown-out candle that provides a smooth and even stream of smoke. And yes, pay attention to the backlight which is critical in capturing great pictures.

Use Colors in Unusual Ways:

Beauty product shoot offers endless possibilities. The key is to choose a method that is in sync with the brand and arresting enough to captivate potential customers.  Color plays a vital role in creating an intriguing composition. For online pictures, you can opt for a classy on-white photo to highlight the important features of the beauty product. For catalogs or magazines, prop the beauty product against a cheerful background to capture its essence in unusual ways.

The Human Touch:

Images of cosmetics or jewelry can be shot using parts of the body like hands or arms to bestow a utilitarian component.  The human touch is a wonderful way to exhibit the product’s size and its detailing, and provides a clear understanding of how it is used. Not to mention, it increases the sales potential of the product. It’s important that the human element is relevant to the product and implemented subtly in the images to flaunt the brand’s distinctive appeal.

The Last Word:

Entrusting your assignment to professional photographers guarantees the best results. Thanks to their expertise and experience in the domain they will showcase your products in the most flattering way to pique interest and evoke an emotional response in potential buyers.

7 Product Photography Tips That’ll Make You More Money During COVID 19

Product photography is more about blending art and science rather than expensive and elaborative studio equipment which is hardly accessible for people right now in the times of the COVID-19 Pandemic. COVID-19 has prompted social distancing and shut down of businesses in a few areas but that shouldn’t stop you from thinking out of the box and clicking fantastic snaps using basic equipment.

A good product picture draws attention to the product itself, appeals to the buyer, and possibly helps them make a purchase decision.

So, Here are a Few Product Photography Tips to Help you Achieve Impactful Results and Make More Money!

Lighting

Right lighting conditions for product photography could be natural lighting or artificial lighting depending on the category of the product. Harnessing natural lighting for products like apparel and Beauty products photography with a simple table set up next to a window can be a budget-friendly option for a photoshoot during the COVID-19 crisis.

A light diffuser like a Styrofoam board or reflectors like aluminum foil can be used to manipulate the lighting conditions according to the requirement. Artificial lighting can be used where there is a need for detail. Access to expensive studio lighting equipment is great, if not you could make a DIY lightbox using a bulb, cardboard box, fabric & or tape.

Background

A subtle background without too many props maintains the focus on the product itself. Using pale-colored satin or velvet fabric creates a sophisticated background for luxurious products. Household items like tiles, leather boards, and wooden planks create interesting textured backgrounds without creating too much distraction from the product.

White backgrounds are non-distracting and ideal for almost all product catalogs, especially for Amazon product photography services. Elaborate and expensive setups can be replaced with white poster boards or white paper rolls to create a seamless all-white background.

Camera Settings

Manual mode gives you control of what you want to achieve. Always shoot in RAW for crisp photographs. Lower ISO, higher F-stop number, and a slow shutter speed if using a tripod should yield sharp pictures. But, take note that the settings need testing and tweaking according to various external factors like lighting that can affect the outcome of a photograph.

White balance is an important camera setting for professional product photography done using natural light on a white background. To avoid harsh light and shadows keep the white balance in auto mode. Lastly, you don’t want to see blurry photos once you open the pictures on the computer to only realize that you’ve been shooting in manual focus mode. Keep the focus in auto mode and happy shooting!

Angles

The whole point of product photography is for the customer to be able to view the product from different angles. For jewelry product photography, a 360-degree view with closeups is advisable. Overhead angle for products shot laid down on a flat surface and straight-on angle for painting would work for appealing product photography.

Different angles work for different products and various lighting conditions. Test and try different angles that present the product in the best light.

Tripod

Tripod is your friend if you want blur-free pictures. Especially while shooting at slow shutter speeds, you’d be thankful for it. Tripod also ensures consistency of your photos and allows you to adjust the product in place in between the shots.

If a tripod isn’t accessible, get creative to stabilize the camera using a stack of books or any elevated surface as an alternative.

Shoot for the Edit

A perfect click is any day better than hours spent on editing. So, wipe the product, lens, and shoot surface clean before you start clicking. Take multiple shots and get it best on camera before proceeding to edit. Often you’d be surprised to discover a picture that looks great on a computer and not so much on the camera screen. So, don’t rush to delete pictures on the camera.

Sun can be finicky, so set up your spot and equipment in advance to make the most of the ideal light timings of the day. Make use of latex gloves to avoid leaving fingerprints on products and shoot surfaces.

Editing

Good photographs need editing to turn them into fine clicks. Brightness, subtle shadows, color enhancement, and background modification can be edited using Photoshop. Few e-commerce websites would want product image size specifications which can be accomplished through cropping.

There are other photo editing apps like Adobe Lightroom, VSCO, Pixlr, etc. for you to experiment with until you get the picture right.

All Set for a Click-A-Thon?

A perfect product photography shot can be rewarding and these tips can help fetch desired results. But, for beginners in need of superior quality photos, professionals offering product photography services are always a call away!

DIY Product Photography Tips for Amazon Sellers

In today’s highly competitive business, Amazon sellers have discovered that plays a very pivotal role in the successful product listing and attracting customers. But, it should be kept in mind that these pictures ought to meet Amazon’s technical requirements to be acceptable. A good image can speak more than a thousand words – and you do not need to speak, as the picture says it all. Agreed that pictures are pictures, but not all pictures are the same. While some of them attract visitors and buyers, other pictures may not have the same response.

Here are a few tips about how to take professional product pictures for amazon, the next best to having a professional product photographer.

While many of you may not be very adept at photography, with the right guidance and a few tips, you should be able to take decent pictures without any costly cameras – just a common smartphone would do – that and a bit of ingenuity. If you would like to learn about product photography or , you could join a free online photography course, or invest in a low-cost course. You could also get free tips on makeup product photos online, or you could think of joining a regular course.

Choosing a Camera:

Choose a good camera for your photography. While a digital camera would be a smart choice, a smartphone can also give great results. You need to be accustomed to Photoshop to do editing of your pics.

Setting up the Background:

Use a white background for your product. Use a white bed sheet, but be sure that it is crease-free.

Choose a Spot for Your Photos:

Find the right spot for you to shoot, but bear in mind the cardinal rule of photography – the importance of light. It should be from a good source and from the right angle.

Have Proper Lighting:

Remember that light is everything. If you don’t have the proper lighting, you can kiss your photos goodbye. See if you can get a good place indoors near a natural source of light. If you would like to shoot outdoors, be careful of the bright sunlight and the accompanying glare. Adjust your light in such a way that it is close enough, but not too close to creating a glare. An LED bulb is the best source of a bright, white light.

The Shots:

  • You may not be able to get the right shot in the very first to go – you will have to keep exploring and trying from different angles. Here’s where your creativity comes in. Try whatever comes to your mind – you can later edit the images suitably.
  • Make sure that your picture fits within the frame, and that the corners and edges are intact. If need be, you could crop them later. Ensure that you don’t have too much white space around the image.
  • An image should appeal to the viewer and not send him/her scurrying away.
  • Remember that Amazon images are square, and your picture should fit 85% of that space.

Editing:

Editing is one of the most important aspects of photography. Use editing to ensure that you get a great picture. If you are using a smartphone, you may find a few apps that could help you with editing. Should you like to edit your photos on your computer system, you should try Pixlr or GIMP. They are sophisticated tools that can make editing a very easy task. Pixc is a photo-editing platform where you can edit your amazon product pictures according to your specifications.

If you are new to product photography for eCommerce, you may need to invest in the following equipment to help you get great results:

  • Lightboxes: These are flat boxes having sides made of translucent glass or plastic. They contain electric lights that provide an even light that can be controlled.
  • Reflectors: When you use natural light, the reflectors are used to redirect some more natural light on the product.
  • External Lights: Get dual-power portable LED lamps that could be used along with a tripod.
  • Tripods: A tripod is a must for photography. Most of us cannot be sure of a steady hand, and a tripod will save your day.

But, before you plunge into photography, remember the following points:

  • Concentrate on your focus, and keep your images sharp and clear – blurry images are liable to be rejected.
  • Keep an eye on shadows and ensure that they are at a minimum.
  • Get a close-up of the details, if possible at least in one image.
  • If you are displaying a small product, show its size in comparison with something else so that viewers may have a fair idea about its size.

Amazon’s SPN – Service Provider Network has excellent product photography service and support to registered sellers.

Now that you have become familiar with a photo shoot for Amazon sellers, go ahead and have a great future.