7 Amazing Tips For Your Makeup Product Photography

Makeup product photography, as the name suggests, is photographing makeup products. The photoshoot aims to make the products look extremely appealing so that they become a success in the market.

Since the beauty industry is booming right now, makeup product photographers are extremely in demand. However, this requires you to display skills and abilities better than your counterparts.

Get Clear About the Photograph use

Get Clear About the Photograph use

Whether you are shooting photographs for your blog or a client, you need to get a clear picture of the use of photographs. Where will the pictures get displayed? What is the product photography price? Are these going to be on a billboard or a part of a social media campaign? This will help you in crafting creative ideas to help this makeup line to stand out from others.

You also need to understand the type of your customer. This will help you to better connect your products based on the socio-economic status of the customers. If the targeted audience has a high spending capacity, then you can connect makeup to royalty.

Make the Best use of Lights

Make the Best use of Lights

Lighting plays a vital role in capturing high-quality product photographs. Your photographs need to be eye-catchy and yet balanced. By using vivid lighting tricks you can energize the picture, projecting a likewise image of the makeup to the customers.

Try natural light if the mood of the shoot allows you to. You can also use different light tricks to hide reflections or highlight certain spots.

Also, be cautious while using flash on makeup products. The shiny and glittery containers will reflect the light and result in botched photos. The same is true in the Jewelry photography service. You can always add another light component to compensate for the need for flash.

Get These Right: Theme and Tone

Get These Right: Theme and Tone

The tone and theme of your photographs together influence the mood of the viewer.

The tone highlights the value of the brand. Usually, the brands follow a pre-decided tone associated with their products from the start. This happens because that tone is now part of their brand identity. If you are working with a newer brand then you can suggest certain tones that are unique and appealing.

The theme projects a story, with the makeup products as the central character. The themes can be based on an ongoing issue or an upcoming festival. Make sure that your theme blends effortlessly with the tone of the photographs.

Select the Perfect Background

Select the Perfect Background

The background highlights the essence of the product. Based on the aim of the shoot or the colors of the makeup, you can decide the background that goes well with them. Just make sure that the background does not steal away the charm of the photograph and instead elegantly highlights them.

Time for 360 Degree Photography

Time for 360 Degree Photography

Simple rear shots have now become boring and do not turn eyes anymore. You can make your photographs more exciting by experimenting with different camera angles. You have to break the conventional norms and let your creative side take over.

Suspend the makeup products to the stand and click mid-air photos. Or click diagonal images to give an unusual feel. Try new techniques and make use of every angle to get a refined range of images to select from.

Capture Makeup in Action

 

Products in action invoke different emotions in the viewers as compared to stationary ones. Likewise, vibrant products like makeup are better highlighted when caught in action. They get infused with life and form a much better connection.

You can rely on your creative ideas to design the kind of action that you want to try. For example, you can catch images of dripping makeup for an aesthetic appeal. Here the right frame and background are crucial to derive an exemplary result.

Emphasize the Details

Emphasize on the Details

Photographs play a key role in influencing sales on e-commerce websites. Customers need to see the products as they look in real life. This requires you to capture even the minute details for Amazon product photos.

Don’t leave it for the edit

Don't leave it for the edit

Since makeup photography involves capturing tiny objects, the preservation of even minuscule details is highly crucial. Here, the attitude of relying on edits to make the picture better should be abandoned on the first thought. Change the light components, props, background, or likewise settings if you plan on editing them. It is important to get everything right during the shoot itself. You need to preserve the details and avoid over-editing, which can kill the desired impact of the photographs.

Why You Should Add Color and Creativity to Product Photography

Worried the product photography of your online store is unable to capture the consumer’s attention? Perhaps the images displayed in brochures, online ads, magazines, and your website are too hum-ho to make a strong impact. No matter how great your products are, if the images do not reflect that, there’s a chance the viewers will fail to notice them.

Product photography has the power to grab eyeballs and convert browsers into buyers. That’s why you need to ensure your product is showcased in an innovative way for that competitive edge. Let’s find out how.

A little imagination, some innovative techniques, and the right colored backdrop can help pull off well-styled product photographs that your audience will love.

Here are a few pointers on how to capture beautiful shots by embracing your creativity.

Complimentary Color Backgrounds:

White objects on white backgrounds are quite popular for imagery because they give a true representation of the product. However, the shade is dull and dreary. A pop of color can spice things up considerably. Of course, we are not suggesting using random colors.

Opting for shades that complement or contrast with the tones of the product will ensure vibrant and stunning images. Remember, the product is the star and the colors in the photo should accentuate its features and not detract from them.

Minimalistic Set-Up:

When it comes to jewelry, customers want to see a sharp and detailed image of the product. A minimalist setup is an answer. Using basic monotone (white black or neutral) keeps the focus on the trinkets. Also, avoid stylish props or mannequins as they tend to be distractive and draw attention away from the item.

Gemstones and metals come with a highly reflective surface which can prove to be a challenge in photography.  A double overhead light during the shoot will help block the reflections. 

Capture Crisp Details:

Jewelry product photos need to be true to life, accurate, and sharp. A simple technique is to use a macro lens that allows you to blur out the background and zoom in on the piece to capture the crisp, finer details. This can help customers get a real feel of what the product looks like up close.

Diffused Lighting:

It’s a no-brainer that the lighting setup is crucial to achieving well-defined images. A flash diffuser is a dynamic idea for professional product photos as it lacks the intensity of direct, concentrated light. The versatile accessory brings out the texture of the product by illuminating it in a soft scattered glow without harsh unsightly shadows. When the light source spreads out in different directions it generates a more natural effect on the visual that is pleasing to the eye.

Add Smoke:

Want to add oomph to your product imagery? Play around with smoke! It is an easy way to get a spectacular shot that stands out. Smoke mixing with air takes on interesting forms that can introduce a dramatic, mysterious, and alluring element to product photos. You can opt for light streaks or opaque coverage based on your artistic leanings.

The cloudy effect can be accomplished with a Photoshop brush. Alternately you can use incense sticks or a blown-out candle that provides a smooth and even stream of smoke. And yes, pay attention to the backlight which is critical in capturing great pictures.

Use Colors in Unusual Ways:

Beauty product shoot offers endless possibilities. The key is to choose a method that is in sync with the brand and arresting enough to captivate potential customers.  Color plays a vital role in creating an intriguing composition. For online pictures, you can opt for a classy on-white photo to highlight the important features of the beauty product. For catalogs or magazines, prop the beauty product against a cheerful background to capture its essence in unusual ways.

The Human Touch:

Images of cosmetics or jewelry can be shot using parts of the body like hands or arms to bestow a utilitarian component.  The human touch is a wonderful way to exhibit the product’s size and its detailing, and provides a clear understanding of how it is used. Not to mention, it increases the sales potential of the product. It’s important that the human element is relevant to the product and implemented subtly in the images to flaunt the brand’s distinctive appeal.

The Last Word:

Entrusting your assignment to professional photographers guarantees the best results. Thanks to their expertise and experience in the domain they will showcase your products in the most flattering way to pique interest and evoke an emotional response in potential buyers.

Common Jewelry Photography Mistakes and How to Avoid Them

An attractive and appealing product photograph is the first step to drawing the attention of your customer. When you are clicking the photograph of a product, there are many factors to consider, to present it authentically as well as beautifully.  Look at Jewelry products for example.

Most Jewelry items are small in size and hence their photography is more complicated than any other product photography. On one hand, accurate presentation is essential and on the other, the appearance and clarity of the photograph are equally necessary. Even a single error can ruin the photograph and make the product look less appealing and of low quality. The key is to avoid mistakes and focus on the right process.

Here are some common mistakes you could be making while photographing Jewelry products and tips to avoid them:

1. Overlooking Reflections

Working with reflections is a given in Jewelry photography services. You will have to be careful with two types of reflections, one that comes from the photographer’s process and the reflection from the jewelry piece. Though you might think sparkle is great, it doesn’t help create magic all the time. Hence, you will have to be careful, or else, you will find white highlight spots in your image which can ruin the photograph. If you think you can remove it while editing, think again, as it could be a technical challenge and a waste of precious time.

You can try some tricks to minimize reflections. An easy method is to change the position of the camera or the jewelry concerning the light source. Get the perfect angle so there are minimum reflections and a spectacular shot! Try zooming in to ensure the camera hasn’t captured any reflections. Using double overhead light can help. Adjusting the angle of the ring light also can prevent reflections.

2. Busy Background

An attractive background helps in the appeal of any photograph but not for jewelry photographs. A complex or flashy background will shift the focus of the customer. Then, your purpose, which is to make the jewelry piece the hero, is lost.

The simple solution is to opt for a neutral background so the jewelry gets all the attention. That is the reason in Amazon product photography; you will find a white or neutral background. Light background colors also lend a timeless feel to the product. Another advantage is that it is easier and cheaper to create a white background.

3. Unsuitable White Balance

A flawed white balance setting can result in the incorrect rendering of the image color. Depiction of the accurate color is crucial while photographing a jewelry piece.

All you have to do is to set the white balance setting on your camera to ‘automatic’ mode. Your camera will recognize the light source, whether it is natural light or artificial, and then capture the most true-to-life colors.

4. Purposeless Props

The key to professional product photography is adapting as per the objectives of the photograph. In jewelry background photography, your product has to get maximum attention, and hence, avoiding distracting props can help in creating a ‘clean and clutter-free image.

The best way to photograph a jewelry product is to lay it flat on a white background. You don’t even need to hang it or position it on a stand. In addition, you can have an image of the body part on which the jewelry will go. For example, you can show an additional image of the hand wearing a bangle. Keep it simple and clean when it comes to jewelry photography.

5. Too Many or Too Few Angles

When it comes to photographing jewelry, there can be confusion about how many angles to depict. Too many and there is a risk of losing interest and only a few and you may not succeed in depicting what the customer is looking for. If you provide multiple angles, your customer will be able to ascertain the complete look of the product. It will convince them to buy the product.

The right number of angles is crucial to commercial product photography. Here, aim for at least three angles. While you need a straight-on, front image of the product, take an angled image from the front as well. The third image can be a close-up shot. You can also include a top view if necessary.

The primary aim of your jewelry photograph is to gain attention and make the object look tempting. Avoid a few mistakes and focus on keeping the image simple. Try towards projecting the jewelry piece as the hero and you can create the best jewelry photographs.

7 Product Photography Tips That’ll Make You More Money During COVID 19

Product photography is more about blending art and science rather than expensive and elaborative studio equipment which is hardly accessible for people right now in the times of the COVID-19 Pandemic. COVID-19 has prompted social distancing and shut down of businesses in a few areas but that shouldn’t stop you from thinking out of the box and clicking fantastic snaps using basic equipment.

A good product picture draws attention to the product itself, appeals to the buyer, and possibly helps them make a purchase decision.

So, Here are a Few Product Photography Tips to Help you Achieve Impactful Results and Make More Money!

Lighting

Right lighting conditions for product photography could be natural lighting or artificial lighting depending on the category of the product. Harnessing natural lighting for products like apparel and Beauty products photography with a simple table set up next to a window can be a budget-friendly option for a photoshoot during the COVID-19 crisis.

A light diffuser like a Styrofoam board or reflectors like aluminum foil can be used to manipulate the lighting conditions according to the requirement. Artificial lighting can be used where there is a need for detail. Access to expensive studio lighting equipment is great, if not you could make a DIY lightbox using a bulb, cardboard box, fabric & or tape.

Background

A subtle background without too many props maintains the focus on the product itself. Using pale-colored satin or velvet fabric creates a sophisticated background for luxurious products. Household items like tiles, leather boards, and wooden planks create interesting textured backgrounds without creating too much distraction from the product.

White backgrounds are non-distracting and ideal for almost all product catalogs, especially for Amazon product photography services. Elaborate and expensive setups can be replaced with white poster boards or white paper rolls to create a seamless all-white background.

Camera Settings

Manual mode gives you control of what you want to achieve. Always shoot in RAW for crisp photographs. Lower ISO, higher F-stop number, and a slow shutter speed if using a tripod should yield sharp pictures. But, take note that the settings need testing and tweaking according to various external factors like lighting that can affect the outcome of a photograph.

White balance is an important camera setting for professional product photography done using natural light on a white background. To avoid harsh light and shadows keep the white balance in auto mode. Lastly, you don’t want to see blurry photos once you open the pictures on the computer to only realize that you’ve been shooting in manual focus mode. Keep the focus in auto mode and happy shooting!

Angles

The whole point of product photography is for the customer to be able to view the product from different angles. For jewelry product photography, a 360-degree view with closeups is advisable. Overhead angle for products shot laid down on a flat surface and straight-on angle for painting would work for appealing product photography.

Different angles work for different products and various lighting conditions. Test and try different angles that present the product in the best light.

Tripod

Tripod is your friend if you want blur-free pictures. Especially while shooting at slow shutter speeds, you’d be thankful for it. Tripod also ensures consistency of your photos and allows you to adjust the product in place in between the shots.

If a tripod isn’t accessible, get creative to stabilize the camera using a stack of books or any elevated surface as an alternative.

Shoot for the Edit

A perfect click is any day better than hours spent on editing. So, wipe the product, lens, and shoot surface clean before you start clicking. Take multiple shots and get it best on camera before proceeding to edit. Often you’d be surprised to discover a picture that looks great on a computer and not so much on the camera screen. So, don’t rush to delete pictures on the camera.

Sun can be finicky, so set up your spot and equipment in advance to make the most of the ideal light timings of the day. Make use of latex gloves to avoid leaving fingerprints on products and shoot surfaces.

Editing

Good photographs need editing to turn them into fine clicks. Brightness, subtle shadows, color enhancement, and background modification can be edited using Photoshop. Few e-commerce websites would want product image size specifications which can be accomplished through cropping.

There are other photo editing apps like Adobe Lightroom, VSCO, Pixlr, etc. for you to experiment with until you get the picture right.

All Set for a Click-A-Thon?

A perfect product photography shot can be rewarding and these tips can help fetch desired results. But, for beginners in need of superior quality photos, professionals offering product photography services are always a call away!

Top 5 Emerging Photography Trends to follow in 2022

2022 is almost near its end; it’s time to start making plans for the approaching ever. Ground-breaking technological shifts are happening so quickly that before we know it, a new trend comes in and passes away. New patterns and styles emerge every now and then, and we feel the need to keep up with all of them, which is not very possible.

Trends come and go. Keeping up with them is essential, but jumping right into them blindly isn’t. Whether you’re a travel photographer or an Amazon product photography service provider, new trends in photography are sure to leave you overwhelmed and confused.

So to take away the confusion and only serve you with what’s important, here are 5 photography trends to keep an eye on, in 2022.

Let’s Discuss Each Point in Detail

1. DSLRs are Becoming a Niche

Having a big camera to be a better photographer is a myth long forgotten. Smartphones and mirrorless cameras are now on a roll, and the technology has advanced so much that you do not need a DSLR to take breathtaking shots. These devices are smaller, lighter, and easier to carry and do almost the same job as a big camera. So, this is the time they get replaced. DSLRs are not going away, but, it’s just a matter of preference and ease.

Whatever the type of photography you do or require, be it wildlife photography or jewelry product photography, your smartphone is capable of doing a fantastic job if you are the know-how.

product shoot photographer

2. Videos are Taking Over the Photographs

Moving on the same lines, advancements in technology now allow us to take high-quality videos on almost every smartphone. The attention spans have now reduced to a fraction of a second, and getting someone to be interested in your pictures is a difficult job. On the other hand, videos do the same job, but in the form of a story. People are more likely to be engaged.

This emerging trend can also be seen in e-commerce portals, where websites are now including videos of their products in use. Including videos wherever possible is visually attractive and engaging.

3. Candid Shots and Not Portraits

2020 was the year of portraits and sensual looks straight into the camera. 2022 is going to be the year of real, candid, natural shots that people can relate to. Authenticity and originality are what people are looking for now. Photographers need to step out of their spaces and click natural, candid stills to grab the attention of the audience. Even when shooting inside in artificial light, the goal will be to come up with a more natural light look. Also, 2022 is going to give space to more brightly looking and vibrant pictures, as opposed to the dull, underexposed images.

4. Vertical Photography

It is estimated that by 2022, three-quarters of the total internet traffic is going to be coming from mobile users. That means, everything you post online, be it beauty product photography or stills from your tour to the Grand Canyon, it’s all going to be viewed on vertical mobile screens. To keep up with this trend, photographers have to keep in mind that your images and website are all mobile-friendly.

professional product photos

Here is a list of a few more trends that are going to steal the limelight in 2022. (And a few that are going to fade away):

  • The technology-obsessed people also want to stay in touch with nature. It is not just natural scenic photography; it is about nature around them. Introducing and highlighting the natural aspects of your product or service is going to be a great way to make a connection with your audience.
  • Disruptive Expressions: Pictures that speak louder than words, and cut through the noise with their loud messages are going to be loved.
  • When Drones were introduced to the photography world, they were far out of reach of most photographers’ budgets. But, now they are available for half the price of a phone. Every industry, more or less, has already made use of drones. This is one trend that is going to fade away in 2022.
  • In 2022, one of the main subjects of outdoor photography is going to be product photography. Whatever the product you sell, the images clicked outdoor in the more natural environment will overpower the ones clicked indoors.

It’s a Wrap!

Product photography pricing will rise, the way pictures were clicked will change, and what was in trend yesterday will hold no value tomorrow. That’s how trends change. Keeping up with these trends is important to keep your business and brand going. Also, staying ahead of the trends will give you an edge over the competition.

Top 2022 Trends That Are Ruling Commercial Product Photography

A picture is an idea that sells itself. This is why experts are investing in growing commercial product photography trends. Here are the rules that will rule the commercial pictures market in 2022.

Photography is an art that has seen many seasons through the years. From what was once confined within the domain of a studio, new cameras and photography styles have transformed how a picture is perceived. This has been used exceptionally well by commercial brands, who are now using the art to project their products better. Today, aesthetically photographed products are changing the rules of the game. So, if you have a product that you need to market better, here are a few trends that are sure to take the product photography industry by storm.

1. Optimizing Photographs For Mobile Use

Driven by the idea of shrinking screens, professional product photos are now being shot keeping mobile resolutions in mind. Experts are now adapting to different kinds of photography types to ensure that a commercial product can be seen properly in all kinds of formats. Vertical pictures are becoming more popular. This also means that photographers work twice as hard in the post-production stage. Every image clicked for professional use is now mobile-optimized. You want an image to look perfect on a mobile.

2. 360-Degree Pictures for Large Formats

With businesses taking to social media platforms, the focus of photography is now moving to 360-degrees. The influx of e-commerce platforms demands this trend as it needs to be integrated into some of the most popular e-commerce websites. For instance, this is particularly prominent in amazon product photography, where a 360-degree image of a product is likely to sell more than its counterparts. As brands take advantage of technology, companies are using this strategy to ensure their product is visible from all angles. That said, this trend is yet to pick pace for smaller products.

3. Bring in Nature

With the world becoming a concrete jungle, a bit of nature brings every product to life. This is especially true in the case of eCommerce product photography where people want to see a character in your product story. Product pictures in isolation look boring. An addition like a plant, outdoor scenes or just a photo shoot with natural light falling on the products can add volumes to your product pictures.

4. Ahead of the Curve With Bird’s-eye View Shots Are

Until a few years back, who would have thought that a bird’s eye shot was even a possibility. Thanks to technology, you can now click a product from an aerial view. Unlike popular belief, aerial photography does not raise the commercial photography rates by a significant percentage. What’s good is that you can now afford it and use drones to add various perspectives to your products.

5. Make a Mark With Minimalism

There was a time when people loved loud and expressive backgrounds against products. This has changed. A busy backdrop takes the attention away from the product in focus. This is why experts are now using minimalist designs in the background. Having said that, the idea is not to create a serious theme with solid colors that make the frame look intense. Instead, you can go with simple designs which throw the light on the product, at the same time, creating a strong image.

6. Real, Not Edited

Drama dominated the 90s all the way until the last decade. But 2022 will have edits that only accentuate the real picture without adding any unnecessary spin or flavor to the story. The buyer wants a product that looks real and is not highly edited. With editing tools becoming popular, even a slight overdo stands out, making the product look ugly. This is why it is important to keep the element of reality alive in all product images.

These trends will turn a new corner in the photography world in 2022. The skill will drift away from strong effects, monochromatic tones and bright hues towards something more real and minimalistic. Bring the focus back on the product using these simple rules.