Tag: food product photography

Best Ever Backdrop Ideas For Food Photography

The definition of great photography is subjective. Like art, photography too is a personal experience for everyone. However, great food photography features ingredients in a way that captures their beauty in an artistic or imaginative manner, stirs up emotion, memory, or story, and makes you hungry right away.

It is at least partially influenced by how it looks aesthetically that people decide what to eat. A popular social media account, a food court, or a food blog needs the perfect composition to draw in audiences.

Consider locating a few props and backgrounds before starting your shopping to figure out what your aesthetic and style are. In order to accurately represent your brand, you should have a general understanding of your style and overall mood before heading to the store, or maybe even consider starting off with props you already have at your disposal.
In food photography, you need to use props and backgrounds to create an engaging visual image.

With the following backdrop, ideas learn how you can take photographs that are always professional looking.

Old and Distressed Panels

Food photography backdrops can also be created with old sheet tablets. It is important to buy cookie sheets or sheet pans that are as worn out as they could’ve gotten.

Because of their texture and character, discolored sheet pans make great backgrounds for top-down ingredient shots. Additionally, they can be used as a stand-alone background.

Flooring Tiles

A set of ceramic or porcelain tiles from any home improvement store can make an excellent backdrop for food photography. Using them in food photography is very convenient since they are so cheap and easy to clean.

There are numerous kinds of floor tiles available in the market, including marble, stone, or the one with textures and patterns. A matte finish is also a great choice.

Craft Paper

A very cheap way to make photographs more colorful and interesting is to add craft paper or construction paper in the background. Craft paper also doesn’t take up much space and is relatively lightweight. Especially if you enjoy vibrant and playful food photography, it is a great backdrop idea.

Paper Graphic Bags

Food photography backgrounds can be easily created with grocery bags or graphic bags. Cut the paper bag into flat sheets with scissors and leave alone the side that contains the text.

Photographers love the natural color these bags have as they complement a lot of ingredients and can add really interesting texture when purposefully crumbled up or flattened.

What’s more? Inexpensive, disposable, and very easy to find. As an alternative, you can also use layers of grocery bags based on your style.

Native Parchment Paper

Undoubtedly, professional product photos has a lot to do with native parchment paper background as it accentuates the texture and natural color of the subject.

You can crumple or layout parchment paper the same way you would with paper bags. The pieces can also be cut into smaller ones, and if not destroyed, they can even be reused frequently.

Fine Plywood

When used as a backdrop for food photography, thin plywood sheets work very well. Food photographs on these are relatively easy to take due to their lightweight, cheap price, and large surface area.

Whenever possible, look for grain- or wood-patterned ones. If you wish to make your photographs more pleasing, you can add other elements such as linens, etc. to add texture, but the best part is that they are inexpensive alternatives to heavy, expensive wood backgrounds, and are easy to prop up.

food product photography

Foam Boards

Food photographers cannot live without foam boards. However, they are not recommended for use as an actual surface, but they can be used as an easy photo backdrop for food photography as they can bounce, block, or direct light fabulously.

There are also colored foam boards for backdrops you can choose to add more creativity and amp the tones of your food images.

Linens and Garments of the Kitchenette

Photographers also use kitchen linens and clothes as backgrounds or surfaces for their food photography. As they are easy to handle, natural linen cloths with the ability to lay flat are highly preferred. The textured patterns of the kitchen cloths can be stacked on top of one another to create a background for a photograph, or they can be arranged completely as the only background for the image.

Nevertheless, go for a cloth with neutral linens that can be used for a variety of purposes. Bold linens may look great at first, but they may look dated in the long term.

Cutting Boards made out of Wood

If you don’t already, you will wooden cutting boards to be one of the best surfaces for food photography sooner or later. These boards fill your images with layers, texture, and warmth and also can do extremely well when used along with a lot of the other items mentioned above.

However, it is possible for their prices to vary. Whenever possible, look for varieties with a broad range of grain colors and avoid ones that have yellow tones, since they are difficult to process and tend to clash with the natural color of foods.

creative food photography

Stone Pastry Slab

Using marble pastry slabs for a food photography background can work out better than you have imagined. They are timeless and have a high level of durability. And of course, if you love to bake these will always come in handy. A slab can be made to look in a variety of ways, depending upon what style would prefer to own.

What Are You Waiting For?

Well, if you’re still wondering “which product photographer near me offers the best services”, then now you know what factors to look at while deciding on anyone. It is the right time to take your food photography skills to a new level and bring out the best you can get. The above-mentioned best backdrop ideas for food photography are sure to not only get you professional-looking images but also add creativity to your work.

Top 2022 Trends That Are Ruling Commercial Product Photography

A picture is an idea that sells itself. This is why experts are investing in growing commercial product photography trends. Here are the rules that will rule the commercial pictures market in 2022.

Photography is an art that has seen many seasons through the years. From what was once confined within the domain of a studio, new cameras and photography styles have transformed how a picture is perceived. This has been used exceptionally well by commercial brands, who are now using the art to project their products better. Today, aesthetically photographed products are changing the rules of the game. So, if you have a product that you need to market better, here are a few trends that are sure to take the product photography industry by storm.

Trends That Are Ruling Commercial Product Photography

1. Optimizing Photographs For Mobile Use

Driven by the idea of shrinking screens, professional product photos are now being shot keeping mobile resolutions in mind. Experts are now adapting to different kinds of photography types to ensure that a commercial product can be seen properly in all kinds of formats. Vertical pictures are becoming more popular. This also means that photographers work twice as hard in the post-production stage. Every image clicked for professional use is now mobile-optimized. You want an image to look perfect on a mobile.

2. 360-Degree Pictures for Large Formats

With businesses taking to social media platforms, the focus of photography is now moving to 360-degrees. The influx of e-commerce platforms demands this trend as it needs to be integrated into some of the most popular e-commerce websites. For instance, this is particularly prominent in amazon product photography, where a 360-degree image of a product is likely to sell more than its counterparts. As brands take advantage of technology, companies are using this strategy to ensure their product is visible from all angles. That said, this trend is yet to pick pace for smaller products.

3. Bring in Nature

With the world becoming a concrete jungle, a bit of nature brings every product to life. This is especially true in the case of eCommerce product photography where people want to see a character in your product story. Product pictures in isolation look boring. An addition like a plant, outdoor scenes or just a photo shoot with natural light falling on the products can add volumes to your product pictures.

4. Ahead of the Curve With Bird’s-eye View Shots Are

Until a few years back, who would have thought that a bird’s eye shot was even a possibility. Thanks to technology, you can now click a product from an aerial view. Unlike popular belief, aerial photography does not raise the commercial photography rates by a significant percentage. What’s good is that you can now afford it and use drones to add various perspectives to your products.

5. Make a Mark With Minimalism

There was a time when people loved loud and expressive backgrounds against products. This has changed. A busy backdrop takes the attention away from the product in focus. This is why experts are now using minimalist designs in the background. Having said that, the idea is not to create a serious theme with solid colors that make the frame look intense. Instead, you can go with simple designs which throw the light on the product, at the same time, creating a strong image.

6. Real, Not Edited

Drama dominated the 90s all the way until the last decade. But 2022 will have edits that only accentuate the real picture without adding any unnecessary spin or flavor to the story. The buyer wants a product that looks real and is not highly edited. With editing tools becoming popular, even a slight overdo stands out, making the product look ugly. This is why it is important to keep the element of reality alive in all product images.

These trends will turn a new corner in the photography world in 2022. The skill will drift away from strong effects, monochromatic tones and bright hues towards something more real and minimalistic. Bring the focus back on the product using these simple rules.

10 Creative Food Photography Ideas

Due to a lot of food-centric blogs and websites, food photography is very popular and there are a lot of creative ideas on how to photograph the food beyond the plate. Look at these 10 creative food photography ideas that can be created only with your imagination. Food photography is a form of product photography.

Food photography unlike all other forms of photography doesn’t require much equipment to create beautiful food images. food product photographer is widely used at various social platforms and there’s a marked surge in the trend of sharing food images on Instagram. It won’t be wrong to say that other than sceneries and selfies, Instagram is flooded with the images of the food.

Ten Ideas to photograph your food in a creative way

Photography for Ecommerce is all about creating images that sell the product and this is the challenging part. Instagram has made it extremely easy to click and share food photographs. But to take pictures that sell a product, you need to make it more appealing.

Check these ideas to instill a streak of creativity in your product images. Make sure everything has been checked – lights, colors, depth of field, style and mood when everything works together, they will make your food photography more appealing.

Creative Food Photography Tips

Let’s Discuss Each Point in Detail

1.The Commercial Style Food Photography

Use food products that are easy to get and work on capturing them differently. One way to do that is by using the combination of anything that is used in the process of preparation of that food.

The food combined with the machines or tools that are used in its preparation creates a different image. Make sure that you remove all the visible brand names from both the products and the machine. In this way, your images can be widely used for commercial purposes.
creative food photography

2. Concept-based Images

Concept-based images are a bit difficult to think. You can arrange your food to present a distinct concept. Use your imagination and think about what concept you want to present by using the food product.

3. Focus on Food’s Characteristics

Use your food’s characteristics and focus on displaying the characteristic of your food in the image. If you’re able to capture the character of your food that would create rather a distinctive imagery. For example, pepper and chilli are considered hot. Try to illustrate that in your images.
food product photography

4. Acrobatics with Food

A gravity-defying orientation of food will capture the audience’s attention and organize your food differently. You might need to use some support to organize the food in this manner that can be removed later from the final image after the edits. Use a white or black background to make the process of editing easier.

5. Capture a Splash

If you can ingrain some motion in your food image it will look different. A splash can be captured to add more dynamics in the image. Use fast shutter speed to freeze the splash.

6. Fun Images

Fun images can be created by the use of weird looking but interesting props. All you require in creating fun images is a bit of thought and looking for things differently then only you can make it happen in your product photography.

7. Fresh Images

Add the details in your image that emphasizes the food is freshly prepared and give a hint of its freshness.

8. Try a Different Approach

You can click images that depict something else like for an image of fresh juice instead of showing juice in a glass tries the image of fruit with a straw in it.
beverage product photography

9. Focus on Simplicity

A simple minimalistic approach appears different and good. Focus on simplicity while capturing the image.

10. Slice it or Pile it Up

Stacking food to maximize its effectiveness is quite a common practice. There are two ways of doing it. One way is to slice a whole food product and show all its items separated and the other way is to pile it up. In both methods, this layering should be visible and emphasized to make it stand out.

Conclusion

Apart from using all these ideas, you can also use coloured food to make a difference in the food photographs that are otherwise dull in colors. A combination of coloured food can be used to create the desired effect.

Product photography pricing depends on the quality of the images required and varies based on the experience of the photographer. If you are considering hiring a professional to get those perfect food images to be used for commercial purposes hen consider hiring a professional that is equally apt in creating and implementing creative images and not afraid of thinking out of the box.

7 Tips for Delicious Food Photography

Food photography is a captivating work of art. Food forms a wonderful subject for photography. Do follow certain rules and you will be able to click some amazing pictures.

If you’re a restaurant owner wanting to display your preparations or a chef, you acknowledge the art of presenting your food in the most appealing way possible.

The onset of social media has led to the ease of sharing pictures and marked a surge in food photography. You might want to take the help of food product photography services or you can rely upon your creative instincts to click and share food images that make your food look even more delicious.

Food photography is more than clicking images of whatever is on the plate. You can click amazing food pictures by applying these useful tips-

Tips for Delicious Food Photography

Let’s Discuss Each Point in Detail

1. Click in Natural Light/Window Light

Natural light or window light takes away the ugly yellowish cast produced by artificial lighting. The colors of food are important and natural light keeps those intact. White will appear white instead of orange or yellow. Make sure you’re using natural light and not an artificial one.

Most of the food preparations are a combination of white with contrasting colors and that will appear entirely different in artificial light. Artificial light will ruin the natural beauty of your food by giving it a different color.

2. Mind the Shadows or Use White Card

Shooting in direct sun will cast harsh shadows on the image. Soft natural lighting is ideal for food photography. Consider shooting on overcast days when clouds act as a natural light diffuser or you can use a white card to eliminate the effect of the harsh sun.

Soft natural daylight and subtle shadows work best for food photography. A cloudy day or a white card can give the desired results.

3. Keep the Background Neutral

The background is important as it has the potential to cause too much distraction and the attention is drawn away from the food. Neutral background compliments the food, unlike brightly colored backgrounds.

Light, dark and wooden backgrounds work best in bringing the desired effect. Use a dark background with dark-colored food and light background with light-colored food. The wooden background looks good in all cases.

Tea towels, fabrics, and table cloth can be used to create a vintage effect. Wall, baking tray, newspaper, rug or you can use anything in a neutral color, as your background.

4. Pay Attention to Colours

Food photography is all about playing with colors. The colors will affect the overall feel of the image. The use of similar colors will make the image look more harmonious and create tranquility.

Putting contrast in play creates a more vibrant image that appears dynamic. Incorporate different colors to get entirely different visuals. You can add pops of colors to make the image more eye-catching.
food product photography

5. Pay Attention to Angles

Pay attention to angles as they create an entirely different effect. For a food product photographer, it’s best to click from above and showcase the whole food plating, background, etc.

If you have arranged food in a glass or your preparation contains layering then it will be better to click from the side angles, as this will show the layers of food.

In some cases, if you wish to display both sides, try taking the image diagonally as it will include both, the top view and the side view. You can try other angles and create different looks.

6. Set the Table

Set the table with plates, napkins, condiments, and silverware, and decorate your table. This way you can take the picture of multiple food preparations at once. Glassware and napkins arranged nicely in a balanced manner will create the desired effect.

7. Arrange the Food Nicely

Neatly arranged food looks more appealing. Make it appear as tidy as possible because even a bit of untidiness will cause detraction and spoil the image. You can creatively arrange food to make it look more appealing.
food product photos

Conclusion

Though the list of tips can be long, if you get the basics in place you will click a good picture. If you want to post it on social media don’t forget to add the human element to your pic and make it more alive and way more engaging.

Photography for Ecommerce products is also done for online food sites that require clear, precise images of the food prepared or offered. Customers go through the food images before ordering online. Post nice and clear pictures that display your food with clarity.

Create a Lookbook that Boosts your E-Commerce Sales

Product photography enables online businesses to showcase their products on their websites. Unlike buying from a retail store where the customers have the advantage to see and touch the product before actually buying it.

In online shopping, the customers have to decide about the product by viewing the image and reading the specifications provided with the image of the product.

Product images give a clear idea about the product specifications. However, they could not show a context in which that product can be used and what looks can be created by that particular product.

If you’re a customer trying to purchase a lot of related items that need to be mixed and match then shopping for a whole look will be favorable and time-saving for you.

Otherwise, you will have to spend a lot of time in endless searching for other related items. And if you’re unable to find that, you may decide to abandon your shopping cart also.

Tips to Keep in Mind Before Creating a Lookbook

There are some prerequisites for the Amazon Photography Service like – crisp product images in high-resolution, white background emphasizing the product’s features, and it’s better to do a lookbook for some products, like- clothes and furniture.

For e-commerce sites and Amazon sellers, product photography on a white background is preferred. A white background is free from the distractions produced by a colored background and puts the focus back on the product.

What’s the Usefulness of a Lookbook?

Now, if you create a lookbook for your product, you narrate the context in which the product can be used. Unlike product photography which is all about providing a detailed view of the product and showcasing it appealingly.

Lookbook either puts your product with complimentary pieces or uses a setting to showcase it properly.

You might have seen them in an online clothing store, where clothes are displayed as a product photo but are also worn by a model with matching accessories. Thus, creating a whole look at how that product can be used.

Give your customers a fair idea of how they can use any piece by creating a lookbook. And make it easier for your customers to purchase your products or buy the whole look. This will remove the need for more scrolling for the selection of a matching pair of accessories. And in this way, you will encourage them to buy the whole look from you.

Not only in clothes, but lookbook is also useful and can be creatively used in the other sections like -furniture, and products designed for the interior decoration.

How you can Create a Lookbook for Your Products?

A lookbook should be able to convey a story about your product. It showcases an entire lifestyle instead of a product. Though the focus will be on the product but would be accompanied by an inspirational setting.

It provides an opportunity to showcase your brand and not only the products. All this is achieved by a well-planned shoot capturing your brand essence. A skilled photographer can help you create a digital lookbook for your various products.

Creating great pictures and arranging them in such a way that it depicts a story is what lookbook is all about.

Visuals create a lasting effect and great pictures provide an idea about the product. The central theme of all this is to create a compelling and lasting effect that draws in your customers and makes the sales happen.

Clothes or home décor items look more appealing when they are presented in this form. Another product where lookbook is extensively used is in food and beverage photography.

Summary

Not all products require a lookbook but some do. To enhance the appeal of specific products it will be better if you create a lookbook for them. That’s going to boost your sale.

Check the product photography price list for the lookbook creation in advance. We do product photography and create a lookbook for a varied range of products.

Join all your visual sales efforts together and it will be surely going to boost your sales. Customers prefer online shopping when they can get an exact idea of the product and lookbook will only ease this.

History of Commercial Photography – A Definitive Guide

Commercial photography is a widely used term that does not always mean large teams creating images for ad campaigns. A commonly commercial photographer is the creation of high-quality photography that can be used for commercial purposes like advertising.

A commercial photoshoot can be widely classified into a bunch of different photography niches. These are- fashion photography, product photography, food product photography, environmental portraits, headshots, and commercial architectural photography.

Commercial photography caters to a range of both big and small needs. Not only does it indicate large, complicated shoots that are done for launching ad campaigns for any international corporation but it also sums up those small jobs of product photography done for an upcoming product or a retailer to display their products on an e-commerce website.

There is quite a difference between just taking pictures and photography. You will need to hire a professional for your photography requirements for commercial purposes. Reach us to get amazon product photography service from our professional photographers.

History of Commercial Photography

Everyone is aware of the importance of commercial photography in the advertising world. And it will be very interesting to have a look at the journey of commercial photography. The earlier days of commercial photography and the progression afterward.

1. The Early Days

In 1837, the first successful form of photography was produced, and back then the equipment was not even portable. The photography was produced by the wealthy and savvy hobbyists. This type of product photography is known as the daguerreotype.

Commercial Photography and advertising primarily started in 1850. Earlier capturing photos was viewed as more of an art form and mostly used to capture the important moments. The procedure of developing photos and the equipment were technically very demanding, and cumbersome.

2. The Rise of Fashion Photography

Later the cameras became easy to use and portable. This led to the development of the ambrotype and marked the onset of Eastman Kodak Company which made cameras accessible to the average person and this led to intricately connecting photography with fashion.

In 1911, Edward Steichen made the first serious attempt in fashion photography and this was quickly followed by the buying of Vogue in 1909 by a small company, Conde Nast. Earlier Vogue used to be a small social magazine that was later transformed into a high-class fashion magazine.

Vogue quickly turned into a fashion powerhouse with international aspirations. This marked the beginning of advertising product photography.

In 1920, 15% of the advertisements used photographs and the percentage increased to 80% in 1930. The photographs used were black and white but after 1950 colored photography became dominant.

3. The Digital Era

Photography was completely changed by the use of digital technology in 1985. Digital images were easier to use, manipulate, and stored on the computer. These digitally produced photos can be instantly reviewed as there was no need of waiting to get them developed.

This led to the evolution of image manipulation and extensive usage of the green screen to isolate products digitally and create complex compositing.

This was the time when the use of portable light equipment enabled the artists to shoot the imagery and products outside of their studio. The artists were no anymore confined to their studios.

4. Product Photography

Product photography is more common these days as a lot of techniques make it easier to capture a high-quality image of any given product that also displays its features in great detail.

White background product photography is mostly done to make the product stand out and white background is preferred in the case of the product-only photos. This background makes your product pop up and removes all the distractions.

The product shots are getting more popular these days with the growing usage of digital devices and the rise in e-commerce platforms. Even small retailers are making their online presence and expanding their reach and sales by showcasing their products on their websites.

Elements That are The Constituents Of a Successful Advertising Photography

Some simple basics should be kept in mind while doing advertising photography. Advertising photography is all about making your products stand out and be so appealing to the customers. A good photograph with a good copy written on it is sure to make a lasting impression on the audience.

  • The product should be well lit so a good knowledge of light modifiers is needed. Light makes the product stand out from its surrounding.
  • The pictures should be sharp and clean.
  • Make your product look appealing.
  • Leave space for copy text.
  • A persuasive straight photography style should be used.

Conclusion

E-commerce businesses thrive in commercial product photography. It’s very important to display good, high-quality photographs of the products on your websites.

The product photography rates vary a great deal and depend upon the skills of the professionals. An amateur will charge less in comparison to a professional who might charge you a hefty amount. And a hobbyist might do it all for free, it solely depends on the professional you hire.