Tag: ecommerce product photography

Tips to Improve Your eCommerce Product Photography

Proficient-looking item photography, notwithstanding the general style of your eCommerce site, will influence whether customers decide to buy with you. It’s essentially as straightforward as having astounding item pictures to work on the convenience of your eCommerce store.

It’s indispensable to remember that web clients don’t have a similar tactile encounter as in-store customers. They can’t contact, take a stab at, or feel the things you offer. Extraordinary eCommerce product photography won’t just exhibit how the item shows up, yet additionally, the way in which it feels fits, and looks according to all viewpoints and conditions.

You can take lovely item photos that improve your internet-based deals regardless of whether you’re not a specialist behind the camera. That is the reason we’ve arranged a rundown of 10 DIY eCom item photography ideas.

To make your eCom site appear more professional and produce more cash, use them during your next photo shoot.

The following are 10 definite techniques to improve your eCommerce product photography:

Let’s Discuss Each Point in Detail

1) Make sure your Image is Clear

Clear Pictures

The lucidity of your photos is the absolute most essential part of any item photography for your eCom. business. Hazy, pixelated photos make it more challenging so that clients might be able to see your products obviously, bringing about an awful client experience. Guests will see your site as less reliable assuming the picture quality is poor, and they might decide to spend their cash somewhere else. Ensure your DSLR camera has a wide gap range assuming you’re utilizing one. Bringing down the opening makes it more straightforward to focus your camera’s focal point on what you’re attempting to sell, coming about in a crisper, more clear shot that does the item credit. Representation mode on present-day iPhones imitates this look also.

2) Take a Photo of the Full thing

This might appear to be undeniable, yet ensure the total item is shown in the legend picture.

Your item ought to be straight, level, without wrinkle, and have sufficient clear space encompassing it. If not, clients are less disposed to make a buy. Clean item photography shows potential purchasers that you’re an expert organization, not just an enthusiast. 

3) Adjust the Exposure of your Photograph

Long Exposure Photography

Make sure the product is exposed appropriately. To avoid shadows and dark spots on your goods, numerous light sources are sometimes required. If you don’t have access to a lightbox, shoot in natural light outside or combine the light from a window with an overhead light for adequate coverage.

4) Maintain a Consistent Sizing System

Keep an adequate separation between every item and its limit. This offers the item some space to breathe. It could hurt your client’s perusing experience on the off chance that your item photos aren’t generally a similar size. It has all the earmarks of being lopsided outwardly.

5) Put your Items in the Spotlight

Pin page

Place your merchandise in the center of the frame and picture it from the same perspective every time. This gives your online business a cohesive, balanced, and well-organized appearance.

6) Remove any Unnecessary Backgrounds

Remove any Unnecessary Backgrounds

The removal of the backdrop from your product photographs offers your eCom store a clean, contemporary, and uniform look.

You must save your photos in PNG format after modifying them since it is the only image file type that allows translucent backgrounds. If your goods are surrounded by grey and white squares, you know your export was successful. These indicate that the backdrop is translucent and will take on the color of your website’s background.

A basic backdrop eliminates any unsightly shadows or colors surrounding the items, instantly elevating the appearance of your product images. Furthermore, it focuses your clients’ attention on the most important aspect of your business: what you’re offering.

7) Mirroring Objects

Mirroring Objects

Add product reflections to your eCom store’s product picture to give it a rich look and depth. This is best done in post-production or with the use of a tiny mirror. Mirrored surfaces make shooting more difficult, and you may waste hours attempting to move your tripod out of the way.

8) Include Many Images for Each Product

It’s occasionally desirable to show numerous photographs of every item. Clients need to see the item according to different points of view, close-ups of the item’s complexities, and the way in which it shows up on a genuine individual.

Clients who buy online don’t have a similar shopping experience as the people who shop in stores. They can’t test on an item. They can’t see the nuances as a whole.

9) Add a Watermark to your Photos

You spend a lot of time photographing products for your eCommerce store. Consider watermarking your product photographs to prevent others from using them without your permission if they sell the same (or similar) things.

If you’re going to watermark your product photographs, make them as subtle as possible. The attention should still be on the product, not a clearly displayed watermark.

10) Display each Product’s Color

Make sure you have photographs of each color on your website if you sell a product in various hues. When clients purchase multiple colors, your cart size, and average order value rise.

Your eCom Product Photography is Really Important

One of your most valuable assets is the photographs you put in your eCom shop. Therefore it is recommended to get in touch with a professional product photography service provider and strike a balance with their eCommerce Product Photography pricing to reap the most of the benefits from your online selling store. They’ll improve your consumers’ online buying experience while also increasing your site conversions and average shopping basket value if done skillfully by an eCommerce product photographer. When done incorrectly, they have the opposite effect and might harm your brand.

How To Shoot Product Photos for Shopify That Sell

Customers, as the phrase goes, buy with their eyes. However, those eyes travel quickly: slightly more than half of the website visitors read a webpage in less than 15 seconds. That is why, for eCommerce retailers on sites like Shopify who want their products to stand out, snappy, captivating product photos have become increasingly important.

Shopify is the most favored online retailer in the United States, after Amazon and eBay. It’s inexpensive, adaptable, and reasonably simple to use, making it a popular choice for many first-time sellers who are learning the value of visual material, notably product photography.

Exciting visual material is ready to go for convincing potential buyers to click purchase, developing a recognized brand, and increasing social media attention. With Shopify cooperating with sites such as Pinterest, where more than 80% of weekly visitors have made purchases based on pins they like, it’s clear that eye-catching product images are critical for translating customer curiosity into transactions.

From the beginning to the finish of the process, here are some of the greatest ways for improving your Shopify product photography.

How To Shoot Product Photos for Shopify That Sell

1. CHOOSE ADEQUATE SIZES AND SHAPES

Make sure you understand the limitations before you start setting up cameras: will the website you’re using impose its constraints on elements like photograph scale, feature, or shape? You don’t want a magnificent high-definition rectangular spread to be reduced to a grainy, poor representation of the product after filming.

According to Shopify, square product photos are the most polished; square images are neat, uniform, and adapt well to mobile devices. Save your photos as JPEG files to retain their quality. If you decide to utilize Shopify’s online image editor to make changes to your photos, keep the following points in mind.

2. USE APPROPRIATE EQUIPMENT

You might be wondering if I’ll need a high-end camera to acquire the photo quality I desire.

DSLR and mirrorless cameras are unquestionably the best for product photography, with features like interchangeable lenses and the ability to manage ISO, shutter speed, and aperture. If you’re looking for one of these cameras, keep in mind that the larger the megapixel count, the better the quality.

Always disable auto-flash and, if possible, shoot in manual mode.

3. USE LIGHTING TO MAKE IT SHINE

“Lights, camera, action!” exclaims the narrator. We’ve all heard the term, and there’s a reason “lights” come first. Even with a low-cost camera, a properly lit photograph will appear fantastic, but inadequate lighting can deteriorate even the priciest equipment’s performance.

Set up your product outside or near a window for natural light, and turn off the other lights. Dusks and dawns—the so-called “golden hours”—provide the most tender organic light, however, you should avoid shooting in direct sunlight at periods like high noon, which can appear harsh. Days with a little overcast are perfect.

Make use of several light sources.

When subjects are lit from at least two different sides, they appear better. If you’re utilizing natural light, you can bounce it about with affordable reflectors.

4. MAINTAIN YOUR FOCUS ON THE PRODUCT

Remember that the main purpose of product photography is to sell the goods, not (only) to capture a pretty image while selecting props and backdrop environment. Customers prefer appealing photographs as well as accuracy: A whopping 22% of online purchase returns are due to “items that don’t match the pictures.”

Choose colors, forms, and designs that complement your primary item and, most importantly, maintain your brand’s look. Choose pastels and soft materials over harsh splashes of bright red, blue, and yellow, for example, if you want a soothing, comfortable ambiance.

Maintaining uniformity throughout your store is essential if you want clients to identify your product style and feel confident that they know what they’re receiving when they shop with you.

5. SHOOT THROUGH THE LENS OF THE PRODUCT’S STORY

Stories are among the most effective techniques available. When you sell a product, you’re selling more than just the thing itself; you’re also selling a story about what the product can accomplish for your buyer. This is where lifestyle e-commerce product photography, which shows things in use in carefully staged scenarios that help tell a story, may send your conversion rates rising.

If you’re shooting lifestyle product photography, you’ll want to think about your visual style ahead of time. Maintaining a mood board or style guide for yourself and your collaborators will guarantee that your lifestyle images reflect the brand image and ideas you wish to convey.

6. CREATE OPTIONS TO CHOOSE FROM

The last thing you want is to shoot a bunch of photos, open up your editing program, and find you don’t like any of them. When it comes to product photography, strive for a large number of shots, especially if you’re working with a limited resource, such as the hours of natural light in a day. Give yourself as many alternatives as possible by experimenting with different angles, lighting setups, colors, and so on.

7. ENGAGE THE SERVICES OF A PROFESSIONAL

Does this appear to be an excessive quantity of information to keep in mind? Working with professionals is one of the finest methods to enhance your Shopify product photography. From pre-production to post-production, a professional service will operate as a one-stop shop for all aspects of product photography pricing, and more.

Results Imagery would love to hear from you if you’re a Shopify vendor seeking high-impact product photography. They help you realize your idea, whether it’s for clean, professional shots of items on white backdrop photography, creative in-studio photographs, or lifestyle photography.

Importance of Kitchenware Photography for Ecommerce

Photography has been an important part of the online sales of goods. Images are important to promote the brands and sales of the business. Product photography plays an important role in convincing people to buy from your website. These experiences clearly show that good photography plays an enormous role in sales determination.

The driving force of commitment and purchasing are high-quality pictures. Likely, consumers would not buy a product that has no visual content. Most online consumers first examine eCommerce product photography and then read the summary to validate it.

Importance of Product Photography in Ecommerce

Let’s Discuss Each Point in Detail

1. Grab Your Customer Attention

Images take the interest of clients, creating the company’s first impression. You must also make sure they are unique and meaningful.

The experience of your product does not exist for those who purchase from your online business website.

Just give your pictures an impression of the piece to attract the viewers by expressing its value.

This makes sense because it will plant a seed that is the perfect solution to all the problems that your product has.

With dignified and quality pictures, you can deliver your message. These taken pictures are captured in a jiffy and help to boost sales.

2. Boost Your Brand

Your brand appeals to your audience and successful brands understand how important it is to develop customer relationships. By using your brand’s voice and personality to reach the consumer you establish a partnership with customers.

A photo is a long-term way to make the business a market leader. If you regularly create your product pictures for months, you will send the message that your company is unique, competent, and of high quality. It wins your audience’s trust. It makes your customers trust that your brand takes care of their interests and meets their requirements.

product photos

3. Encourage Silent Communication

The picture transmits messages better than words. There is little time and patience to read all text or explanations online for people who skim through our websites. In just 50 milliseconds people shape their first impressions. It’s important to make the first impression.

Make sure you give them pictures that help. In the case of this, list all the photos that are on sale, size, colors, and other features. Or you can create a comprehensive list of important details about your product and then choose what to display in photographs.

4. Build Trust

Most items can be returned because the object doesn’t look like the image. Therefore a good picture that looks just like the product needs to be captured. Instead of inserting needless filters, show product pictures as they are. Give clients the right picture to win their trust.

All of the shops, and web and offline marketing platforms are used for the product photos as ambassadors. The photos help your customers decide and naturally do a better job with a good picture.

Customer experience is healthy by introducing a limited return policy. It will improve your market, but it will not increase your additional costs.

product photography services

5. Let the Competition aside

Globally, there are millions of items with the same characteristics as you. You must be so original that you can impress the audience.

You can speak through your photographs. By using high-quality images, you can prove that your products are far more detailed and better than your competitors. This is useful in conjunction with any best practice in product photography for your e-commerce website.

It would be enough to only hire a decent potential photographer. You can find a lot of people doing product photography, but only the professionals know what to highlight for capturing a better product image.

Having a better image with a 360-degree view of the product will attract and convinces consumers to buy it. Converting visitors into a customer is the biggest advantage you can avail yourself of through the website’s visual content from product photography.

It looks like a customer is walking in a shop because they like what they see, while the eyes are primarily visible when a customer is landing on your website.

So, if you like what you see, you are going to continue browsing and buying.

Therefore, kitchenware photography is essential for the success of a website for e-commerce.

Wrapping Up

Online sales of products have become a difficult task because the market is so competitive. However, one of the most critical elements, visual representation, can be used to boost sales. It will draw more audiences to use and capture the best pictures and position them on your website. If the picture of high-quality, exclusive, and appealing to the consumer is used, this would result in more sales and more benefits.

To maximize the profits of your company, it is very important to employ a good product photographer who can provide you with unusual photographs.

5 Common Mistakes To Avoid When Shooting Glass Products

Glass product photography can be a very tricky endeavor. The unwanted reflections, lack of details, etc. can make it look like an extremely challenging project. Such projects demand you to be equipped with the right techniques and skills to successfully pull off the shoot.

And what better way to learn something than by learning it from the mistakes of others. So here are the top 5 mistakes that you can avoid while capturing glass product photos:

Common Mistakes To Avoid When Shooting Glass Products

Let’s Discuss Each Point in Detail

Dusty and smudgy glassware

Using unclean products is a common mistake done by amateur photographers while capturing glassware. Usually, these mistakes reveal themselves at the time of post-processing when a re-shoot cannot be done. This requires you to clean the glassware throughout the shoot.

You can use transparent gloves and glass cleaner to handle the glass and not leave your fingerprints all over the surface. A point to note- Your gloves should be of good quality and not leave fibers or specks of dirt while handling.

You can always check for any dirt and smudge on the glass products by exposing them to a concentrated beam of light from one direction.

Unbalanced or Poor Lighting

Lighting has an unprecedented impact on your photographs. Poor or unbalanced lighting can result in repulsive photographs. Considering the case of glass product photography, your photographs will likely have a lot of reflections and missed boundaries if the light setup is not up to the mark.

However, this is a segment that you can control, and capture attractive photographs. Glass products can not be captured with conventional light methods. However, based on the experience of veteran photographers, ‘backlighting’ can be an effective solution to all your woes.

Backlighting highlights the finer details of the glassware by illuminating it from all the sides. However, do not keep the light source too far from the subject. This will result in a concentrated light image at the center.

Another technique that you can use is ‘sidelight’. Here you need to have a well-designed relation of camera angles and product placement. Some experts also recommend using a ‘lightbox’ to diffuse light and click balanced images. Remember, just like beauty product photography, do not use flash. It will result in reflection.

Inaccurate Camera Settings and Angles

Another common mistake noticed during glassware photography is inaccurate camera settings and angles. Photographers often click glassware photographs with conventional camera angles and settings. This, most of the time results in a reflection or a glare.

Your camera settings must be in line with the light setup. Since glass products are extremely transparent, it becomes tough to flawlessly catch their finer details. You can select your camera settings like aperture, exposure, white balance, and others so that a well-defined photograph is created.

While capturing a glassware product, set your camera angle in such a way that it complements the light. In erroneous glass product photographs, it is usually noticed that a camera angle just above the source either results in extremely bright images or is full of dark spots. You can counter this by setting your white balance as per the intensity of the light source.

Poor Post-Production Processing

This is another key issue found in glassware product photographs. In a bid to hide flaws like reflections, dark spots, missed details, etc. photographers usually over-do the editing process. This steals the realness and authenticity of the product into consideration.

You can optimize your post-production process by outsourcing it to a specialist. There are multiple editors available that can energize your images and make them more quaint through their magic of edits. During photography for ecommerce products you require to highlight the finer details of a product. The right editor can just do that for you.

Lack of Practice

Owing to its complex nature, glassware product photography is at a higher spectrum of money paid. The exciting pay usually motivates amateur photographers to pick up glassware photography projects without any relevant skills and practice. The post-shoot results are usually over-edited photographs, or sometimes are just in an unacceptable form.

Pulling of disasters like these can be catastrophic to your career. Therefore, it is important to first practice capturing glass products and grabbing the just of the process. You should also practice with different camera angles and lighting to understand the nuances associated. Also, you must actively change the glass object so that you can try your skills on a variety of products.

Once you feel confident enough and your photographs are flawless you can start picking up the projects and offer service worth the product photography rates. Invest in the right equipment!

5 Best Photography Practices for Online Fashion Store

Getting the perfect picture of garments can be a game-changer for any online fashion store. Since the images play a determinant role in selecting apparel, you should try to use this facility to your best advantage. Learn how to click professional and appealing pictures of your garment in this article.

The Role of Product photography

clothing product photography

Product photography is a significant factor in determining your product’s sales, especially in terms of apparel and jewelry, which attract the customers based on their visual appeal. In these cases, simply writing the perfect product description wouldn’t help.

Getting the perfect picture for eCommerce product photography shouldn’t cost you a fortune. If you have a knack for photography, the right light setting, a decent camera, and a flexible budget, you can easily pull this off on your own. Here are 5 photography practices used by professionals to bring that extra edge to their picture, which makes the product desirable at the first glance:

How to Take Pictures for Online Clothing Store

Let’s Discuss Each Point in Detail

1. Preparation of the Garment

The first and most important thing to do before photographing anything is to make the product look perfect. Hence, before you start clicking pictures of your garment, you must ensure that it looks completely flawless, free of creases, stains, or marks. This requires a sharp eye as even a minute defect in the product can cause a huge difference in photography.

clothing product photography

Usually, steaming helps a lot while photographing garments as it gives the apparel a more clean, natural, and beautiful look. It is also essential to remove stickers or tags in the garment. If your garment has some dust on it, you can use lint rollers or tape to remove them.

2. Setting Your Studio

product photography studio

The next step is to set up your studio for the photography session. This step can be further classified into three basic settings, including:

  • Setting up the mannequin or live model
  • Setting up the camera
  • Setting up the background

Decide whether you want to display your garment on a mannequin or a live model. Both of these options have their features and characteristics, so you must choose wisely. Usually, the difference between the two is the budget. With live models, you have a limited budget and time, whereas working with a mannequin becomes flexible.

Next, you must decide on the perfect model for your camera. Remember, different positions can create a huge difference in the picture, so the ideal camera angle is necessary for clicking good pictures.

Always try to use a grey or white background for your photos. If you cannot find that, you can always adjust that later in photoshop, but having them readily available when you are doing amazon product photography is a good idea. When photographing white clothes, you can use a lighter shade of grey to create the best contrast.

3. Pay Attention to the Lighting

professional product photography

Perfect lighting plays another major role in making or breaking your professional product photos. Make sure you have an ample amount of lighting when clicking pictures. Apart from that, the angle of your lights is also important. Good lighting will bring out the true color and other details accurately. Photographs with good lighting have a lesser amount of ‘noise’ and ‘grain,’ thus increasing the image’s sharpness.

4. Shoot

Now that everything is in its place, you can begin clicking pictures of the garment. Here, you must try out different angles to find the best ones which suit your model/mannequin. The goal is to focus the attention on the garment so it should be properly demonstrated. You can adjust the setting of your camera as you shoot according to the light requirement. Try to take multiple images from various angles.
product photo studio

5. Editing

After you are done shooting the pictures and deciding on the perfect one to publish, you must edit them to make them look most professional while maintaining optimal performance. With plenty of editing software on the market, you can pick the best one to give your image a sharper look. Edit the alignment, crop the picture, and do the color correction wherever necessary. This will leave you with the perfect picture, ready to go on the web.

Follow all the steps mentioned above to click beautiful pictures of your online fashion store’s garments and watch your sales increase instantly. You won’t have to worry about product photography pricing anymore. These high-quality product images which look professional and appealing will help you set a good customer base and set you apart from your competitors.

Mistakes to Avoid When Shooting on White Background

White backgrounds provide backdrops for your portrait and commercial photographs. To focus the viewer’s attention on only the product and avoid any background distractions, high-key, or white backdrop photography is used. Whether it’s the ‘infinite white background’ effect or the up-close shots, you can ace them with the right skills and enough practice.

You don’t have to spend hours fixing your light and subject placement if you avoid the following mistakes and learn from the mentioned tips.

Avoid Cloth Canvases and Muslins

It is not advised to choose cloth canvases over paper. The seamless look that photographers aim for during product photography ecommerce might get distorted due to the cloth crinkling up. Even with your best efforts, you cannot get all the wrinkles and creases out of your scope.

A paper background is comparatively cheaper and can be stored easily. You can roll it up when done; it is wrinkle-free, heavier, and easier to tear. Paper backdrops don’t need any ironing or steaming before the shoot and they are uniformly colored thus reducing your editing and post-production hassle.

Maintain Space

Lighting the subject and the background separately is important. 7-10 feet is the advisable distance for subject placement in front of the white backdrop. If the distance is not enough, the light intending to fall on the background will inevitably spill onto the subject as well. You do not need a halo effect, poor backlight, or the subject to look flat in your photo.

Lighting in two different stages is a mark of perfection. Light your subject and the background separately to prevent unnecessary shadows and hotspots in your photograph. Maintaining space and light during professional product photography studio prevents shadows from appearing in the background, thus giving a clean finish to your clicks.

Size Matters

When filming smaller subjects or taking close-ups or portraits, small backdrops work wonders. They are easier to set up and cost less. They efficiently fulfil their purpose of filling up the little background space available. But, full-body shots or larger objects require extended backdrops that sprawl across the floor, and the subject can be placed on them.

To make the set-up process handy, don’t hesitate to use clamps, tape, and pins to hold your background together. Plexiglass is your friend while photographing models and heavy products. Place a thin plexiglass layer on the ground over your paper backdrop to prevent any damage. Plexiglass also helps you to solve the depth problem as it enables slight floor shadows and prevents the infamous ‘floating effect’. A small investment like buying plexiglass can improve your outputs considerably and increase your product photography prices.

Aim for a Well-Exposed Background

Your camera’s screen doesn’t tell you the level of exposure of a photograph. A white background product photography requires bright light to appear white in color otherwise you’ll have a dull grey background. Overexposing the backdrop without mangling with the subject’s light settings gives a bright and presentable white background. The histogram feature is ideal for this purpose. Almost every camera has a built-in histogram under the information section.

A histogram displays the pixel brightness in the form of a graph. The range varies from zero to 255. With the majority of your values clustered towards the right, you’ll have an over-exposed image in your hands. Whereas the under-exposed photographs have left-clustered values. For a balanced and well-exposed click, you need the majority of your pixel-brightness values in the center. Also, the zebra stripe function, though a bit complex, can be used for adjusting the exposure and lighting for your next click.

Outdoors can be Difficult

Flags and reflectors are a must while shooting outdoors. The Sun is a relatively powerful light source and hence it might add complications to the photo set-up. Though natural light works well, studio lights allow control. Make sure the light is stationary and is not changing frequently to make stationary flags and diffusion effects work. Keep in mind that shade and clouds will help you to avoid overexposure.

You’ll soon be a PRO (Conclusion)

To make excellent product photography your premier trait, you need to work on the minute details at the start. White backgrounds due to their versatility and multiple uses are ideal for photography. By carefully treading through the process, you can develop an excellent product portfolio. Avoid the above mistakes and learn from the tips mentioned, to mint out crystal clear and commercially appropriate product and model photographs on a white background.