Influence Shopping Experience through Your Product Photos

Shopping is a tactile experience, and with the retail world now getting digitized, consumers are being stripped away of that experience. Shopping in a brick-and-mortar store lets the customer pick up a product right off the shelf, touch and feel it, see the colors, the tiny details, material, etc. and then make the decision. On the other hand, shopping online fails to reciprocate this.

However, there are ways to bridge the gap between physical and digital shopping. And that’s where product images come in the picture. Detailed product descriptions will let your customers know what your product can and cannot do. But, the right product photos will speak a thousand words.

When a customer lands on your website or your Amazon product’s page, the first thing that grabs their attention is the product photos, the vibrant hues, the different patterns, the details. And, if they like what they are seeing, the chances are that this browsing spree will turn into a shopping spree. The key takeaway is that the product photos have the power to influence the buying decision of consumers, and you have to get it right.

There are Two Aspects to Getting the Right Product Images. First, we get the Basics Right.

1.Product Only or Lifestyle Images

Planning and deciding how your pictures should look is a crucial part of the shoot. First thing first, you have to decide if you want to go for product-only photos or lifestyle images.

  • Product-only images are pictures of your product clicked from different angles, mostly done on a white background.
  • Lifestyle images are subject your products to scenarios and put them in action. For example, a stool(your product) placed in a contemporary bedroom setup to show how it will look there.

2. Go for Editing

Editing the images don’t necessarily have to do with the product alone. You can choose to edit the background, crop out something unwanted, etc. However, never over-edit your images, as you do not want to mislead the customer.

3. Consistency

Consistency has to do with your brand image. Whether you have a website of your own or sell products on Amazon or other portals, make sure there is consistency throughout. The background, the angle in which you place your products, the logo, the way the description is written, everything has to be consistent throughout your product line. This makes it easier for consumers to distinguish and recognize your brand, and make easy comparisons.

Moving on to the second aspect, here are some vital eCommerce product photography tips:

  • High quality and better resolution- Image quality helps in building credibility and bad images on the other hand drive the customer away from your site/page. Therefore, make sure the photos you upload are bright, large, and of better resolution, so they don’t appear pixelated when zoomed.
  • Multiple images- This is a no-brainer. There are have to be multiple images of your products for the consumer to see. This could be a mix of product-only and lifestyle pictures, different angles of the product, all different components, if there are any, etc.
  • Color accuracy- You could edit your image to make them clearer and crispier, but color accuracy has to be maintained. Mismatched colors are a big reason why consumers return their products, and this can be controlled by just delivering high-quality images that show the products as they are.
  • Backgrounds- Background of the images play a vital role. Product photography on white background leaves no room for distractions, and the consumer only focuses on your product. This also enhances the colors of the product and makes the shopping-process less stressful.
  • Lighting- The texture, color, tones, and depth of a photograph depends on the lighting used, and bad lighting can negatively impact your images. Brightly lit pictures always stand out compared to poorly lit ones. So, make sure that you get this.
  • Size and dimensions- Many times, the consumer is not able to understand what the actual size of the product is or the dimensions of it. To tackle this issue, you could use a number of techniques.
  • If your product is available in different sizes, you could place them all in a single image for reference.
  • Another way to showcase the size is by placing it next to a common object. For instance, an image with a hand holding the product is an excellent way to show its size.
  • Close-ups- As much as a full image of a product is necessary, close-ups are equally important. In case of every type of product, be it a shoe or a sweater, the consumer wants to see what the material looks like, and close-ups serve that purpose.

Most of us want an easy way out of everything. Shopping online is one such easy way, and high-quality images make it even easier. If product images are capable of showing every aspect of the product like size, components, colors, etc. people opt out of reading the descriptions. Obviously, that does not mean descriptions are not important; they are equally important. With these suggestions and tips, you can get your photography on point. Whether you decide to shoot the images yourself or plan on hiring amazon product photography services, keeping these points in mind will prove to be beneficial. Also, product photography prices and expenses are not too much to handle, and this is an important investment in your e-commerce business.

9 Ecommerce Product Photography Tips That’ll Make You More Money

Professional Product Photography employs particular methods for sports products in an appealing way to draw buyers’ attention and make them strongly consider purchasing the product.

Things Needed for Product Photography

There are certain pre-requisites to amazon product photography service, and the right equipment can make it or break it in terms of quality and finished good.

The bench setup up for most Professional Product Photography is a light tent, a tripod, micro-lens, a cove, and some studio lights. Especially for Jewelry Product Photography, a color of contrasting hue is recommended.

Now that you are all set with the inputs, here are the tips and tricks to taking stunning and sellable product photos.

Let’s Discuss Each Point in Detail

1. Tripod is the Key to Consistency

To make sure there is uniformity in the product photos, the tripod is your best friend. On one hand, there is the traditional tripod which comes with extendable legs and on the other; there is the flexible but shorter tripod with legs that may be bent as per the preferred angle.
product photo shooting

2. Choosing Between Natural and Artificial Lighting

There are two types of lighting businesses can choose as their product’s source of light.

Firstly there is natural light-the sunlight, or “soft light”. It has a wider spread of light but less sharp focus than a lamp. Natural light is appropriate for those eCommerce products which belong to the following categories:

  • Product placement is outside.
  • If people are used in product photography, for jewelry, makeup, or apparel brands.
  • When the surroundings of the product play a role in accentuating some details about the product.

Secondly, there is a studio or artificial lighting which means the source of light might be fire, light bulbs, or lamps. This is known as “hard light” because as opposed to natural light, its range is smaller and consequently the focus, sharper. The focused light of this setup is fit for products whose details need to be emphasized. This is recommended for Jewelry products Photography and other accessories brands.

3. Filling vs. Bouncing Effect of Light

Shadows are the natural enemy of any product photography and one needs to know all the ways they can lessen the effect of the shadows. There are broadly three ways to do this.

Filling light is one way which means involving another less bright light in addition to the main one. This extra light source is called the fill light and is used to create equilibrium. It is generally placed behind the object and opposite the main light. The product then is placed ideally between these two sources. The method is best suited for makeup photography.

A bounce card is another method. It is a small card that reflects the main light into the plane below the product to eliminate shadows. This method is perfect for Jewelry Product Photography. Finally, a standalone bounce card is for those times when you are using a phone camera to photograph the product.

It is recommended that only one type of light be used per photograph. The product photo looks much better when there is one type of lighting.

4. Using a Smartphone Camera and Some Extra Tools

It is no surprise that today most good smartphones are equipped with cameras that give stunning images. For certain products, it is fine to use a smartphone for product photography. These days cameras on smartphones operate on more than 8Megapixels and come with varied types of filters and hues to edit the pictures.

Therefore, costume or casual jewelry product photography or if you know your lighting right, even makeup photography can be done simply with a smartphone.

5. White Background and Realistic Backgrounds to Save the Day

Most companies prefer to use a white background due to the binary contrast that white as a color provides. But white is also the color which is susceptible to blemishes or stains especially when it’s subject to photography. To fix this problem a “sweep” is used.

A sweep is simply a bendable sheet of paper that should be bent like a white wall behind the product. This curve is never visible in the photograph, but it allows the product to show all its details.

Realistic backgrounds give a lively look to the product when the products have peculiar utility or are worn by models. The caveat in this tip is to take care of focus, as the real world behind or around the product can take the focus away from it.
white product photography

6. 360 Degree View

Single angle photographs of products can only show so much about the product. Although the source angle should be the same as explained in the first point, the angle concerning the product can be varied.

Items like jewelry, watches, apparel, or gadgets require to be seen from all sides for customer satisfaction. Thus when it comes to jewelry photography, it is advisable to give a glimpse of all sides of a product.

7. Do not Stick to One Type of Photo

Product photography allows a spectrum of creativity so it is only unfair for the product to be displayed in one style. If it is a pendant and chain, shoot as many ways as it can be shown-Front display on white background and pendant on a contrasting piece of cloth, zoomed-in image for the features, and the pendant on a model for sizing purposes.

This trick not only helps the consumer get an idea of the specifications of the product but also increases the chances of purchase by the buyers.

8. Models Provide a Perspective

When product photography includes people as an element of the product, it gives a perspective to the buyer about how a product would look like on a person. Customers like seeing familiar faces so celebrity-based product photography makes for a good PR strategy as well.

9. Photo Editing, Optimizations, and Post-Processing

The importance of retouching product photos cannot be stressed enough. It helps in giving the product a fine and polished aura.

Optimizing the images is another important rule to follow for product photography.

The best practice followed by an Amazon photography service is the one that sticks to showcasing the product as it is. Accentuating the product in a photo is an ethical practice but photoshopping a new feature is not. Such methods might earn you the first round of purchases but will also snatch away a lifelong association with your customer base.