How to Make Fashion Product Photography

Fashion product photography is not just about looking good. Many people do not conceptualize the photoshoot before starting it, and it may result in a big disaster. Now, the question is to analyze why you need to take the photos. Is it for social media posts, e-commerce websites, lifestyle shoots, or attractive makeup product photography? Jot down your requirements before you begin the actual shoot process. 

Usually, if it is a social media or lifestyle shoot, then you need to have some props to beautify your images. Similarly, if you are going to highlight the makeup product for other e-commerce products, then you need a white background to draw the viewer’s attention to the product rather than anywhere else. If you want then you can create a dummy shoot by using a sketch or imagine the whole scenario altogether. But, while it might seem easy to visualize the whole scenario, the truth is that it sometimes gets difficult to do so. It has resulted in several photographers making product photography mistakes.

In this post, we are going to highlight different ways that can make your fashion photography an impeccable one.

Let’s Discuss Each Point in Detail

Use Proper Lighting

Use Proper Lighting

When it comes to fashion photography the first thing that you need to consider is the lighting. Without having any proper lights, neither the product will get highlighted nor your idea will be executed properly. For example – a white background will not do wonders until it is equipped with proper lights and without the lights, it will look dull. Studio Lighting and Natural lighting are the two popular types of product photography. Choosing between both depends on the product you are choosing. For instance – natural lighting will work great when you wish to highlight fashion clothing, edible items, and people. And, these generally work great for social media platforms. To get natural lighting inside, you need to space the product in the direction where the natural lights directly fall on the product, thus giving you a perfect shot.

On the other hand, if the product is generally used inside like – cookware, artwork, or more, that is primarily sold on e-commerce websites, then having artificial product photography lighting is preferred. You can build a simple studio setup at home and incorporate the lights to add the right effect to the pictures. 

Use a Tripod

use a Tripod

Fashion product photography can be tricky and it sometimes feels daunting to capture the best shot. Speaking of tools, a tripod can make a huge difference in the quality and clarity of photography. And, above all, it’s not at all expensive. These are the stands that stabilize the camera at one position, so you get no blurry shots. Now, whether you are simply using an iPhone or a fancy DSLR, tripods come in a wide range to match your needs. If you wish to make your photography look out of the box, then investing in such tools is a great option.

Take Multiple Shots from Varying Angles

Do you want to win over your audiences with that great shot that will urge them to buy the product? Well, then try taking multiple shots! Taking multiple shots from different angles allows the customers to see what ecstasy the product is going to like. They can scroll through different angle shots and see exactly how the product is going to look in real life. Sometimes, we think from a certain angle but that won’t always work the way you expect it to do. So, for the safe side, start taking multiple shots and show your users what they are missing. 

Display the Details

Do you know that with the right photography approach, you can highlight even the nitty-gritty details of the product? However, there is no guarantee that by doing so, you will get messages from prospective clients instantly. The reality is that there are different types of viewers, some will just read a little description or simply look at the image and then further create an image of the product in their head, but some need a visual explanation to absorb the information. So, you need to take pictures from everyone’s point of view. For this, try to take snaps from such angles that cover each important detail. For example – if you are selling fashion bags, and highlighting all the best features of the bag like – the exteriors of the bag, zipper pockets, and material photograph, then the customer will get a fair idea of how exactly the product is going to look and how it can add value to them.

Summary

Learning techniques to do the best fashion product photography is fun but can be scary if not done the right way. If you are seeking professional help then you can contact Product Photo, a professional product photography studio that can help you click the perfect product shot. 

Everything you Need to Know about Cosmetic Product Photography

What does cosmetic product photography entail? As a whole, it is all about capturing the makeup products that catch readers’ eye and eventually make them decide to purchase them.

There are however some quick tips to boost your creative abilities and enable you to bring out the best in you, just as there are in any other realm of work. Considering the below-mentioned tips, not only would you experienced increased sales but also customer satisfaction as they visual the product better while surfing through the internet.

Emphasize on Details

A hand-sized item is the usual size of the product captured in Cosmetic product photography. Nevertheless, you should give special attention to the product’s close details while you are capturing them. Customers always like to see how the item looks in real life before making the purchase decision.

Online, a customer may miss out on seeing the product in person, and therefore turn out to be very critical of your eCommerce business.

Maximize Angles and Perceptions

It is impossible to attract attention in makeup product photography by using the usual. It’s natural for us to be drawn to exceptional perspectives that we’ve not encountered before. Find something new by taking 360-degree photographs.

While having basic frame knowledge is crucial, you’re free to explore beyond that. Changing angles and moving around will bring more perspective to your product. When you use cosmetic product photography to show something different yet impressive, you’ve hit the sweet spot.

Play Around with Props

Although not necessary but if you plan to introduce props into your frame make sure your props do not draw attention away from your primary subject whenever you use them. Be sure that the prop you are using is suitable for the shoot’s color scheme.

A prop’s goal should and will always be to intensify the product’s appeal, not simply to occupy a frame around it. As well, if you plan to use it for eCommerce purposes, avoid adding any props. It’s better to use it for banners, social media, etc.

Pick the Right Background

Choose the perfect backdrop when taking photos of cosmetic products. If you know the motto, customer expectations, and the client’s perception of the product, you will get a better understanding of the product. But you have the power to elicit a deep level of emotion from their emotions as creative leverage.

A contrast of bright colors can be added to the background of a product to make them perceive it as cheery. However, monochrome or black background is best suited if the product is brightly colored.

The background on which the product is highlighted can also be customized to your liking. Wide backgrounds are most often used in eCommerce websites.

Yet, you don’t have to use a wide background if you want a natural shadow.
product photo

Observe and Record

We don’t have to imagine the makeup product standing alone when discussing professional photography services nowadays. Banners, in particular, display the product in action. The displays are sometimes unconventional.

This catches the eye, breathes life into your image, and opens up creative viewpoints. You must capture the details of a product when it is in action if you wish to capture the end result that is unique.

Theme Selection

Increasingly, brands are also taking part in social media campaigns, raising awareness of issues and taking action accordingly. Marketers have also shifted their focus from just focusing on capturing a product’s features to highlighting its value.

The cosmetic industry has followed the trend sooner than any other.

Hence, before choosing one for your product, ensure you are thorough with it. As long as you are photographing social issues, remember to maintain a steady tone.

Decide What Tone to Set

skin-foundation-smear-brush-strokes

The tone is especially important in cosmetic product photography because it encapsulates your product’s personality. It all depends on the product and its tones, which can range from pastel greens to bright royal blues.

It’s usually the brand itself that sets the tone.

In a new client relationship, ensure the tone of the photography is essentially new, exciting, and reflects the company’s ethos.

Bonus Tip

The planning and shooting of the project should both be conducted in a manner that maintains your best behavior whenever you thinking “who would be the best “product photographer near me” as anything less would result in painful mistakes you would not want to regret later on.

In order to save on post-production costs, make sure items are clean, positioned so that there are no reflections, and do not overexpose.

Post-production corrections can be made as follows:

  • Taking minor adjustments to objects’ positions in relation to each other or to the sides of an image can be done.
  • Although an extremely overexposed image cannot be corrected, there may be some small adjustments that can be made
  • Composition and leveling of images may help make a series of pictures more consistent.

5 Common Mistakes To Avoid When Shooting Glass Products

Glass product photography can be a very tricky endeavor. The unwanted reflections, lack of details, etc. can make it look like an extremely challenging project. Such projects demand you to be equipped with the right techniques and skills to successfully pull off the shoot.

And what better way to learn something than by learning it from the mistakes of others. So here are the top 5 mistakes that you can avoid while capturing glass product photos:

Let’s Discuss Each Point in Detail

Dusty and smudgy glassware

Using unclean products is a common mistake done by amateur photographers while capturing glassware. Usually, these mistakes reveal themselves at the time of post-processing when a re-shoot cannot be done. This requires you to clean the glassware throughout the shoot.

You can use transparent gloves and glass cleaner to handle the glass and not leave your fingerprints all over the surface. A point to note- Your gloves should be of good quality and not leave fibers or specks of dirt while handling.

You can always check for any dirt and smudge on the glass products by exposing them to a concentrated beam of light from one direction.

Unbalanced or Poor Lighting

Lighting has an unprecedented impact on your photographs. Poor or unbalanced lighting can result in repulsive photographs. Considering the case of glass product photography, your photographs will likely have a lot of reflections and missed boundaries if the light setup is not up to the mark.

However, this is a segment that you can control, and capture attractive photographs. Glass products can not be captured with conventional light methods. However, based on the experience of veteran photographers, ‘backlighting’ can be an effective solution to all your woes.

Backlighting highlights the finer details of the glassware by illuminating it from all the sides. However, do not keep the light source too far from the subject. This will result in a concentrated light image at the center.

Another technique that you can use is ‘sidelight’. Here you need to have a well-designed relation of camera angles and product placement. Some experts also recommend using a ‘lightbox’ to diffuse light and click balanced images. Remember, just like beauty product photography, do not use flash. It will result in reflection.

Inaccurate Camera Settings and Angles

Another common mistake noticed during glassware photography is inaccurate camera settings and angles. Photographers often click glassware photographs with conventional camera angles and settings. This, most of the time results in a reflection or a glare.

Your camera settings must be in line with the light setup. Since glass products are extremely transparent, it becomes tough to flawlessly catch their finer details. You can select your camera settings like aperture, exposure, white balance, and others so that a well-defined photograph is created.

While capturing a glassware product, set your camera angle in such a way that it complements the light. In erroneous glass product photographs, it is usually noticed that a camera angle just above the source either results in extremely bright images or is full of dark spots. You can counter this by setting your white balance as per the intensity of the light source.

Poor Post-Production Processing

This is another key issue found in glassware product photographs. In a bid to hide flaws like reflections, dark spots, missed details, etc. photographers usually over-do the editing process. This steals the realness and authenticity of the product into consideration.

You can optimize your post-production process by outsourcing it to a specialist. There are multiple editors available that can energize your images and make them more quaint through their magic of edits. During photography for ecommerce products you require to highlight the finer details of a product. The right editor can just do that for you.

Lack of Practice

Owing to its complex nature, glassware product photography is at a higher spectrum of money paid. The exciting pay usually motivates amateur photographers to pick up glassware photography projects without any relevant skills and practice. The post-shoot results are usually over-edited photographs, or sometimes are just in an unacceptable form.

Pulling of disasters like these can be catastrophic to your career. Therefore, it is important to first practice capturing glass products and grabbing the just of the process. You should also practice with different camera angles and lighting to understand the nuances associated. Also, you must actively change the glass object so that you can try your skills on a variety of products.

Once you feel confident enough and your photographs are flawless you can start picking up the projects and offer service worth the product photography rates. Invest in the right equipment!

6 Ways to Adapt Your Amazon Selling Strategy During Covid 19

As the world grapples with the deadly Covid-19 outbreak, Governments, industries, businesses, etc. are updating their policies to survive in these testing times. In particular, due to fluctuation in customer demand, restrictions from authorities, delays in logistics, etc. Amazon sellers are facing manifold issues that are affecting their businesses significantly.

Here, we list out the top six ways to adapt your business strategy to stay relevant and protect your business:

Let’s Discuss Each Point in Detail

1. Create New Supply Chains

The outbreak of this deadly disease reinforces the importance of door-to-door service and foot traffic for the success of a business. Although it might appear like as waste of time, effort, and money in opening up new sales channels, it will surely increase the coverage of your business.

By creating new supply chains, you will be able to capture untapped markets and locations to increase the awareness of your business. Broadening your sales stream takes your business to places where customers are buying at the moment. Additionally, by catering your products and services to more customers, you generate more revenue.

2. Align Your Business With the New Regulations

The new guidelines allow Amazon sellers to deal with only essential goods and services like groceries, medical supplies, health supplements, baby products, pet supplies, PPE, sanitizers, face masks, etc. Due to the ongoing nationwide lockdown, every customer requires these high-demand commodities.

Since you are already a trusted seller on Amazon, it might be a good time to start dealing with these essentials. All you need to do is update your profile and add the relevant Amazon product photos.
amazon product photography

3. Create Engaging Content

Due to the ongoing lockdown, as most of your customers are staying at home and shopping online, you must use creative and relevant content to attract them. Apart from creating your brand awareness, valuable content can help in driving your sales as well.

Whether you are dealing in essential commodities or not, you can expand your customer base by leveraging valuable content. A simple yet efficient way is to contact a professional product photography studio to create content for Amazon as well as other social media channels. By connecting with your customers through relevant content for your products and services, you build a long-lasting community for your business.

4. Review Your Marketing Tactics

A temporary pause in business gives you a perfect opportunity to assess your marketing strategy. You can review your campaign’s performance and chalk out the plan for future investments.

As most of your clients continue to work from home, you might want to cut down on promotional messages and emails. While it might be an effective marketing strategy in normal circumstances, receiving regular mailers can be quite irritating at times like these.
amazon product photography

5. Re-calibrate Your Ad Investment

If you are using Amazon Ads to boost your sales, you will have to review the ad spending as well. If you deal with non-essential consumer products, you will be hardly getting any customers. Similarly, if you sell essential items, it will be hard to manage the inventory due to the surge in customers’ demands. In both of these scenarios, rather than promoting your business, your ads will harm it instead.

6. Train your Workforce

You can utilize this lockdown time to train and improve the professional caliber of your employees. Even if you have the most talented and trained workforce, now is the perfect time to cross-train them. Apart from the core skills for their job responsibilities, you can teach your employees the extra skills required to take up additional duties at work.

Cross-training allows you to create a backup of your employees without recruiting additional professionals. For example, you can train your software developer in cosmetic product photography.

By training the hidden qualities of your existing workers, you encourage teamwork and better utilization of your workforce. As a result, you create an efficient work environment and better returns on your investment.

Making Most of the Downtime:

Covid-19 is changing every aspect of an e-commerce business. While some changes will be favorable, some will be challenging. In the post-Covid-19 era, business requirements and strategies are going to be quite different.

For a business to survive in such a situation, it must recalibrate its strategies and respond accordingly. The points above give you some tips to adapt your Amazon selling strategy in these testing times. By utilizing these tips, you will be able to face the challenges head-on and come up with a thriving business.

At Product Photo, we aim to provide the best Amazon product photos at affordable rates. Get in touch for a customized product photography packages with a fast turnaround time to maximize your online potential.

 

Top 2022 Trends That Are Ruling Commercial Product Photography

A picture is an idea that sells itself. This is why experts are investing in growing commercial product photography trends. Here are the rules that will rule the commercial pictures market in 2022.

Photography is an art that has seen many seasons through the years. From what was once confined within the domain of a studio, new cameras and photography styles have transformed how a picture is perceived. This has been used exceptionally well by commercial brands, who are now using the art to project their products better. Today, aesthetically photographed products are changing the rules of the game. So, if you have a product that you need to market better, here are a few trends that are sure to take the product photography industry by storm.

1. Optimizing Photographs For Mobile Use

Driven by the idea of shrinking screens, professional product photos are now being shot keeping mobile resolutions in mind. Experts are now adapting to different kinds of photography types to ensure that a commercial product can be seen properly in all kinds of formats. Vertical pictures are becoming more popular. This also means that photographers work twice as hard in the post-production stage. Every image clicked for professional use is now mobile-optimized. You want an image to look perfect on a mobile.

2. 360-Degree Pictures for Large Formats

With businesses taking to social media platforms, the focus of photography is now moving to 360-degrees. The influx of e-commerce platforms demands this trend as it needs to be integrated into some of the most popular e-commerce websites. For instance, this is particularly prominent in amazon product photography, where a 360-degree image of a product is likely to sell more than its counterparts. As brands take advantage of technology, companies are using this strategy to ensure their product is visible from all angles. That said, this trend is yet to pick pace for smaller products.

3. Bring in Nature

With the world becoming a concrete jungle, a bit of nature brings every product to life. This is especially true in the case of eCommerce product photography where people want to see a character in your product story. Product pictures in isolation look boring. An addition like a plant, outdoor scenes or just a photo shoot with natural light falling on the products can add volumes to your product pictures.

4. Ahead of the Curve With Bird’s-eye View Shots Are

Until a few years back, who would have thought that a bird’s eye shot was even a possibility. Thanks to technology, you can now click a product from an aerial view. Unlike popular belief, aerial photography does not raise the commercial photography rates by a significant percentage. What’s good is that you can now afford it and use drones to add various perspectives to your products.

5. Make a Mark With Minimalism

There was a time when people loved loud and expressive backgrounds against products. This has changed. A busy backdrop takes the attention away from the product in focus. This is why experts are now using minimalist designs in the background. Having said that, the idea is not to create a serious theme with solid colors that make the frame look intense. Instead, you can go with simple designs which throw the light on the product, at the same time, creating a strong image.

6. Real, Not Edited

Drama dominated the 90s all the way until the last decade. But 2022 will have edits that only accentuate the real picture without adding any unnecessary spin or flavor to the story. The buyer wants a product that looks real and is not highly edited. With editing tools becoming popular, even a slight overdo stands out, making the product look ugly. This is why it is important to keep the element of reality alive in all product images.

These trends will turn a new corner in the photography world in 2022. The skill will drift away from strong effects, monochromatic tones and bright hues towards something more real and minimalistic. Bring the focus back on the product using these simple rules.

6 Common Mistakes in Apparel & Clothing Photography

Every new year brings with it a host of new product photography trends and technologies. If you sell apparel, clothing, accessories, and related products online, your photography style should adopt these latest trends for improved engagement with your potential customers.

But while product photography trends change with time, the fundamentals continue to remain the same. As a fashion store owner or fashion photographer, your job is first to get the fundamentals right and then try to work on modern trends.

To help you work on the fundamentals of apparel and clothing photography, here is a list of 6 mistakes that you should avoid at all costs.

Let’s Discuss Each Point in Detail

1. Not Preparing the Garment

The primary purpose of product photography is to attract the customers that land on your product page. In other words, your product should look as attractive as possible. No matter how good the Product photography services or photograph is, if the product itself is not thoroughly prepared for the photo, it will ever be able to deliver the expected results.

To start with, make sure that the clothing or apparel you want to photograph is clean and ironed or steamed. Ensure that there are no stickers, tags, or any other identifying materials on the garment. If the product has fabric strings or dust, you can use tapes or lint rollers to remove them.

2. Using Flat-Lay or Hanger Photography

Many of the e-commerce stores, online sellers, and photographers from the fashion segment continue to display their products either by laying them flat or on hangers. While this photography used to work in the past, the e-commerce industry and consumers have evolved to a great extent.

It is now essential to communicate not only the appearance but also the fit and shape of the product to the customers. The best way to do this is to make mannequins or live models wear your products. While live models should be preferred, you should at least use mannequins if you are low on budget or constrained by time.

clothing product photography

3. Inadequate Lighting

Nothing damages the brilliance of a product as inadequate lighting does. If the lighting is not adequate, the photos will appear underexposed, and this will significantly impact their appearance and appeal in the eyes of the customers. Natural and bright lighting is generally ideal for fashion products.

Most online stores and fashion photographers prefer product photography in white background. You can consider the same as well to make sure that the product photos look bright and appealing.

4. Providing Only a Few Photos

Just like flat-lay and hanger photography, providing only one or two pictures of your product won’t work anymore. Fewer the number of product photographs, the more difficult it will be for the customers to visualize themselves wearing the product or understand the product quality.

So, you should try to upload at least 3 photos of every single product you have in your inventory. Most e-commerce platforms allow you to upload more than 3 pictures. For instance, Amazon allows you to upload up to 9 product pictures. Make sure that you take pictures of the front, back, and sides of the product, along with close-up photos of the detailing, zippers, and buttons.

5. Unprofessional Editing

A lot of store owners adequately prepare their products before the shoot, ensure proper lighting, and camera settings to take high-quality photos. But their product photos still fail to get the expected engagement. This might be because of your limited image editing skills.

You should be very good with aspects like background, colors, alignment, and cropping to add that professional touch to your product photos. Store owners can consider professional product photography services for the best results. Check out commercial photography rates and rest assured that the services are not as expensive as you’d expect.

product photography photos

6. Taking JPEG Pictures

The JPEG format is excellent for taking pictures that you want to upload to your personal social networking accounts.  The pictures look great and don’t take a lot of storage space. However, it is not the best choice for professional apparel and clothing photography.

JPEG pictures don’t look as good when you zoom into them, and the pixels can collapse at the time of converting the image to other popular formats. Most professional product photographers commonly use the RAW format as it gives more pixels to the images.

Ready to Improve Your Apparel and Clothing Photography?

No matter if you are an e-commerce store owner, an online seller, or an amateur product photographer, avoid the mistakes discussed in this post, and you are sure to get better results.

But as compared to other product categories like beauty products photography, they are more applicable in the fashion space as visuals play a significant role in the buying decision of the customers looking to purchase clothing and apparel online.

Watch out for these common mistakes so that you take highly engaging product pictures that could help you improve conversions.