Tag: commercial product photography

Common Jewelry Photography Mistakes and How to Avoid Them

An attractive and appealing product photograph is the first step to drawing the attention of your customer. When you are clicking the photograph of a product, there are many factors to consider, to present it authentically as well as beautifully.  Look at Jewelry products for example.

Most Jewelry items are small in size and hence their photography is more complicated than any other product photography. On one hand, accurate presentation is essential and on the other, the appearance and clarity of the photograph are equally necessary. Even a single error can ruin the photograph and make the product look less appealing and of low quality. The key is to avoid mistakes and focus on the right process.

Here are some common mistakes you could be making while photographing Jewelry products and tips to avoid them:

1. Overlooking Reflections

Working with reflections is a given in Jewelry photography services. You will have to be careful with two types of reflections, one that comes from the photographer’s process and the reflection from the jewelry piece. Though you might think sparkle is great, it doesn’t help create magic all the time. Hence, you will have to be careful, or else, you will find white highlight spots in your image which can ruin the photograph. If you think you can remove it while editing, think again, as it could be a technical challenge and a waste of precious time.

You can try some tricks to minimize reflections. An easy method is to change the position of the camera or the jewelry concerning the light source. Get the perfect angle so there are minimum reflections and a spectacular shot! Try zooming in to ensure the camera hasn’t captured any reflections. Using double overhead light can help. Adjusting the angle of the ring light also can prevent reflections.

2. Busy Background

An attractive background helps in the appeal of any photograph but not for jewelry photographs. A complex or flashy background will shift the focus of the customer. Then, your purpose, which is to make the jewelry piece the hero, is lost.

The simple solution is to opt for a neutral background so the jewelry gets all the attention. That is the reason in Amazon product photography; you will find a white or neutral background. Light background colors also lend a timeless feel to the product. Another advantage is that it is easier and cheaper to create a white background.

3. Unsuitable White Balance

A flawed white balance setting can result in the incorrect rendering of the image color. Depiction of the accurate color is crucial while photographing a jewelry piece.

All you have to do is to set the white balance setting on your camera to ‘automatic’ mode. Your camera will recognize the light source, whether it is natural light or artificial, and then capture the most true-to-life colors.

4. Purposeless Props

The key to professional product photography is adapting as per the objectives of the photograph. In jewelry background photography, your product has to get maximum attention, and hence, avoiding distracting props can help in creating a ‘clean and clutter-free image.

The best way to photograph a jewelry product is to lay it flat on a white background. You don’t even need to hang it or position it on a stand. In addition, you can have an image of the body part on which the jewelry will go. For example, you can show an additional image of the hand wearing a bangle. Keep it simple and clean when it comes to jewelry photography.

5. Too Many or Too Few Angles

When it comes to photographing jewelry, there can be confusion about how many angles to depict. Too many and there is a risk of losing interest and only a few and you may not succeed in depicting what the customer is looking for. If you provide multiple angles, your customer will be able to ascertain the complete look of the product. It will convince them to buy the product.

The right number of angles is crucial to commercial product photography. Here, aim for at least three angles. While you need a straight-on, front image of the product, take an angled image from the front as well. The third image can be a close-up shot. You can also include a top view if necessary.

The primary aim of your jewelry photograph is to gain attention and make the object look tempting. Avoid a few mistakes and focus on keeping the image simple. Try towards projecting the jewelry piece as the hero and you can create the best jewelry photographs.

How to Shoot white Object on White Background?

If you’re into professional product photography, you’ll come across one problem time after time shooting white products on white background. Even if you’ve done product photography with white background in the past, this is a problem that needs to be solved every time as the shades, shapes, and sizes of different products differ from each other. Photos of some objects might be perfect under some circumstances while some products might get overexposed. For example, the settings for makeup product photography will be different compared to shooting a white bag.

In this article, we’ll show you how you can get the perfect clicks of white objects against a white background. And you won’t need to go to a commercial product photography studio to shoot it. You can do this at your home studio.

How to Shoot white Object on White Background?

Let’s go step by step.

1. First Things First

The first thing you need to do before you get on with the process is to alter the white balance of your camera according to the lighting condition of the shooting place as well as the object that you want to shoot.

Once that is done, you should set your camera to the highest shutter speed that fits in with your lighting. This value might vary from 1/160 to 1/200. If you want to be on the safer side, keep it 1/160. This will minimize the ambient light in the image. You should also set your ISO to the minimum for minimum noise.

The aperture of your camera also plays a crucial role as far as focusing on the product is concerned. The higher you keep the F-number, the more focus will be on the object. Mostly, you should keep it between F8 to F11.

Although you can take great shots by handholding your camera, you might also want to consider setting up the camera on a tripod to give stability and consistency to your shots.

2. Set Up the Background

To shoot a white object, the first thing you need is a large white surface in the background. This surface could be a reflector, a white foam board, or even a large piece of white paper. Place the white postcard paper in a bit open ‘L’ shape on a flat surface and against a wall. Make sure that the paper has a nice curve on it. This will ensure that the background doesn’t have any hard lines or corners.

3. Lighting

For lighting, you should use lighting with zero yellow tones to it. We suggest using a daylight-balanced bulb that is blue-toned in nature. This will not only eliminate the yellow tone, but it’ll also help you maintain the white balance in your image.

The challenge is to separate the white object from the white background. To do so, you’ll need to apply the lighting in such a way that it focuses more on the background than the product. This will give a strong white color to the background, which in turn will bring the product to a grey-ish shade. As a result, both the product and the background are distinguished clearly.

Here, you’ll need to experiment with your lights and reflectors to give optimum focus to the object. You might need to try different distances and angles to give the perfect lighting to your images.

4. Post Processing

Once you’ve clicked your pictures, it’s time to take them to a workshop (editing) to give the final touch. This will help you get rid of tiny imperfections and reflections from your product. To do so, you can use the “burn and dodge” tool in Photoshop. This will get those edges away from the background. Then, if needed, you could also light up the background a bit to produce more clarity in the image.

Top 2022 Trends That Are Ruling Commercial Product Photography

A picture is an idea that sells itself. This is why experts are investing in growing commercial product photography trends. Here are the rules that will rule the commercial pictures market in 2022.

Photography is an art that has seen many seasons through the years. From what was once confined within the domain of a studio, new cameras and photography styles have transformed how a picture is perceived. This has been used exceptionally well by commercial brands, who are now using the art to project their products better. Today, aesthetically photographed products are changing the rules of the game. So, if you have a product that you need to market better, here are a few trends that are sure to take the product photography industry by storm.

Trends That Are Ruling Commercial Product Photography

1. Optimizing Photographs For Mobile Use

Driven by the idea of shrinking screens, professional product photos are now being shot keeping mobile resolutions in mind. Experts are now adapting to different kinds of photography types to ensure that a commercial product can be seen properly in all kinds of formats. Vertical pictures are becoming more popular. This also means that photographers work twice as hard in the post-production stage. Every image clicked for professional use is now mobile-optimized. You want an image to look perfect on a mobile.

2. 360-Degree Pictures for Large Formats

With businesses taking to social media platforms, the focus of photography is now moving to 360-degrees. The influx of e-commerce platforms demands this trend as it needs to be integrated into some of the most popular e-commerce websites. For instance, this is particularly prominent in amazon product photography, where a 360-degree image of a product is likely to sell more than its counterparts. As brands take advantage of technology, companies are using this strategy to ensure their product is visible from all angles. That said, this trend is yet to pick pace for smaller products.

3. Bring in Nature

With the world becoming a concrete jungle, a bit of nature brings every product to life. This is especially true in the case of eCommerce product photography where people want to see a character in your product story. Product pictures in isolation look boring. An addition like a plant, outdoor scenes or just a photo shoot with natural light falling on the products can add volumes to your product pictures.

4. Ahead of the Curve With Bird’s-eye View Shots Are

Until a few years back, who would have thought that a bird’s eye shot was even a possibility. Thanks to technology, you can now click a product from an aerial view. Unlike popular belief, aerial photography does not raise the commercial photography rates by a significant percentage. What’s good is that you can now afford it and use drones to add various perspectives to your products.

5. Make a Mark With Minimalism

There was a time when people loved loud and expressive backgrounds against products. This has changed. A busy backdrop takes the attention away from the product in focus. This is why experts are now using minimalist designs in the background. Having said that, the idea is not to create a serious theme with solid colors that make the frame look intense. Instead, you can go with simple designs which throw the light on the product, at the same time, creating a strong image.

6. Real, Not Edited

Drama dominated the 90s all the way until the last decade. But 2022 will have edits that only accentuate the real picture without adding any unnecessary spin or flavor to the story. The buyer wants a product that looks real and is not highly edited. With editing tools becoming popular, even a slight overdo stands out, making the product look ugly. This is why it is important to keep the element of reality alive in all product images.

These trends will turn a new corner in the photography world in 2022. The skill will drift away from strong effects, monochromatic tones and bright hues towards something more real and minimalistic. Bring the focus back on the product using these simple rules.

The Role of Commercial Product Photography for Small Budget Business

If a picture is worth a thousand words, a professional product photograph is worth a thousand online hits and betters the chances of making an online sale.

The potential of a stunning product picture is hard to ignore, and if you have been overlooking this aspect, then you are possibly losing many prospective sales. A photograph has the potential to make or break a brand because online shopping depends entirely on the product images you provide.

If you are also trying to convince people in to buy your stuff, then you need to think about the most attention-grabbing aspect of online shopping.

Let’s walk you through some points to illustrate the role of a Commercial product photographer for your business.

1. Provides a Professional Outlook

Getting professional images of your product enables you to get ahead of your competitors as a creative and quality image of the product adds credibility and provides a professional appearance to it. Providing low-quality, amateurish photos replicates poorly on the business, which any business owner can’t afford.

Selling a product is easy, but growing your brand along the course is a hard nut to crack. However, seeking professional help will provide you with an edge over your competitors.

2. Makes your Product Shine

How many times have you bought something online because of the compelling pictures of the product? Almost every time, isn’t it? For an online business, you need to persuade the buyer to purchase an item they can’t feel, touch or see. Professional photographers have an eye for detail, and an ability to make your product stand out by enhancing the quality, lighting and clarity of the image.

Look for professional photography services online and analyze their commercial photography rates to get the cut-out deal for you. Professional pictures of your product make them shine. Therefore, providing a professional product image is the best you can do to increase your product’s selling value.

3. Needs Lesser Efforts to get it Right

When it comes to pictures, getting everything right is a daunting task. Professional product photography services are there to make the process of taking product pictures hassle-free. Hiring a professional help means you can avail of their skills along with their lighting gadgets, photography equipment, editing and retouching services as well. All these are necessary to take eye-catching professional-looking pictures of your product.

It is also necessary to research thoroughly before choosing any service provider. Look for the best website and Amazon product photography Service providers online. Make sure to communicate your brand values and vision about the product clearly to them to create stunning product images.

4. More Cost-Effective Approach

It is easy to decide to channel your inner entrepreneur and creative side to get it done by yourself to avoid the extra cost. But, when it comes to growing your brand and expanding your brand reach, hiring commercial product photography services is a quite cost-effective approach.

Moreover, compelling and genuine product images can increase sales and also limit the product returns drastically. Having multiple high-quality pictures of the product helps the buyers take a mindful decision to buy your product. When they receive products that match their expectations, it increases customer satisfaction and hence, limiting the chances of getting the product returned.

5. Picture Speaks Louder than Words

By providing reliable and high-quality photos of your product, you can create a sense of satisfaction among customers. Your product pictures act just like a salesperson if you make an effort to get that right.

Showing different colors pop vividly, size, shape, and other features of your product will help it grab the attention of the buyer. It is a way of telling your customers what your company and brand are all about without even having an interaction with them.

Commercial Product Photography – a way to Take your Brand a Step Forward

Professional product photography empowers you to describe your product by adding a skillful touch and look to it. Providing a high-quality picture of your product will reflect the essence of your goods and help your business grow. Consider finding different commercial photography services online and invest in reliable photography services. It might seem to be an expense at first but will prove to be a sturdy investment for your brand.

7 Different Types of Product Photography You Should Know About

Product photography is everywhere, whether you’re checking websites, magazines, or outdoor advertisements, mostly you will see advertisements for different types of products at all places.

This makes clear and high-quality product images crucial in supporting the company brand and driving sales.

In the case of eCommerce product photography, the product image is everything as the buyers are not able to see your products directly like they can when they do in-store purchases where they can view the products, try them and then easily make the decision of buying it.

Whereas in online shopping, the only way buyers get an idea about your product, its features, specification, etc. is by viewing the product images and reading its copy and descriptions. This emphasizes the importance of images and photography.

Product images are proof of your product specifications and tell the customer about the shape, size, color, etc. Though there are different types of product photography and you should know about them.

7 Different Types of Product Photography

Let’s Discuss Each Point in Detail

1. Studio Product Shots

These are simple product shots that are taken in a studio in a simple lighting setup. The motive here’s to take clear images which show the specifications of the product. Different kinds of products require different kinds of lighting setup because the surface of products vary to a great deal.

Simple studio product shots mean that all products will be shot in the same static studio setup. These shots tend to highlight the product details and specifications to give buyers a clear image of what the product looks like.

2. White Background Images

For several reasons, white background is the most preferred backdrop in commercial product photography. The white background highlights the product and clears away any distractions. If you look at the product images placed on Amazon, then you will see that almost all the product photos are on a white background.

taking product photos white background

3. Images that are Shown with Scale to Give An Idea of the Product Size

Scale gives your buyers an idea about the actual size of the product. It’s important to let the buyers know how the product looks and is used. Creating a scale is important as it gives a reference point and the buyers can conclude by looking at the visuals as to how the product will look on them.

4. Grouping of the Product

Grouping of the product can be done to present the options available to the viewers. This can be used to show a group of products in one image or the same product that is available in variations as a way to demonstrate options to the buyer.

5. Lifestyle Action Shots

In-context product photographs give buyers an idea of how the product is used in the manner they were designed for. In-context images of products can be used with simple product images. This approach is useful as it allows the buyer to see the product itself and in use.

lifestyle product photography

6. Studio Setups

Studio setups are the most preferred option as here you’re in control. You can set up the product the way you want to without worrying about any outside disturbances. In-studio setups, you’re in control of the environment or create the desired effect.

7. Non-Traditional Images

Non-traditional images don’t showcase a product, these images are used to sell an idea. There is no product shown in the image and these images are used for promotional purposes by stores.

Conclusion

Product photography packages are an important factor to determine the quality of the images you can get when you’re looking out for a professional product photography service provider. Every product is distinct and few products require a different approach to best showcase that product. A professional photographer will understand these nuances better.

Depending on where you intend to use these images, you should click multiple images from different angles per product. Most sites allow multiple photos with each product listing to show the product from different angles.

History of Commercial Photography – A Definitive Guide

Commercial photography is a widely used term that does not always mean large teams creating images for ad campaigns. A commonly commercial photographer is the creation of high-quality photography that can be used for commercial purposes like advertising.

A commercial photoshoot can be widely classified into a bunch of different photography niches. These are- fashion photography, product photography, food product photography, environmental portraits, headshots, and commercial architectural photography.

Commercial photography caters to a range of both big and small needs. Not only does it indicate large, complicated shoots that are done for launching ad campaigns for any international corporation but it also sums up those small jobs of product photography done for an upcoming product or a retailer to display their products on an e-commerce website.

There is quite a difference between just taking pictures and photography. You will need to hire a professional for your photography requirements for commercial purposes. Reach us to get amazon product photography service from our professional photographers.

History of Commercial Photography

Everyone is aware of the importance of commercial photography in the advertising world. And it will be very interesting to have a look at the journey of commercial photography. The earlier days of commercial photography and the progression afterward.

1. The Early Days

In 1837, the first successful form of photography was produced, and back then the equipment was not even portable. The photography was produced by the wealthy and savvy hobbyists. This type of product photography is known as the daguerreotype.

Commercial Photography and advertising primarily started in 1850. Earlier capturing photos was viewed as more of an art form and mostly used to capture the important moments. The procedure of developing photos and the equipment were technically very demanding, and cumbersome.

2. The Rise of Fashion Photography

Later the cameras became easy to use and portable. This led to the development of the ambrotype and marked the onset of Eastman Kodak Company which made cameras accessible to the average person and this led to intricately connecting photography with fashion.

In 1911, Edward Steichen made the first serious attempt in fashion photography and this was quickly followed by the buying of Vogue in 1909 by a small company, Conde Nast. Earlier Vogue used to be a small social magazine that was later transformed into a high-class fashion magazine.

Vogue quickly turned into a fashion powerhouse with international aspirations. This marked the beginning of advertising product photography.

In 1920, 15% of the advertisements used photographs and the percentage increased to 80% in 1930. The photographs used were black and white but after 1950 colored photography became dominant.

3. The Digital Era

Photography was completely changed by the use of digital technology in 1985. Digital images were easier to use, manipulate, and stored on the computer. These digitally produced photos can be instantly reviewed as there was no need of waiting to get them developed.

This led to the evolution of image manipulation and extensive usage of the green screen to isolate products digitally and create complex compositing.

This was the time when the use of portable light equipment enabled the artists to shoot the imagery and products outside of their studio. The artists were no anymore confined to their studios.

4. Product Photography

Product photography is more common these days as a lot of techniques make it easier to capture a high-quality image of any given product that also displays its features in great detail.

White background product photography is mostly done to make the product stand out and white background is preferred in the case of the product-only photos. This background makes your product pop up and removes all the distractions.

The product shots are getting more popular these days with the growing usage of digital devices and the rise in e-commerce platforms. Even small retailers are making their online presence and expanding their reach and sales by showcasing their products on their websites.

Elements That are The Constituents Of a Successful Advertising Photography

Some simple basics should be kept in mind while doing advertising photography. Advertising photography is all about making your products stand out and be so appealing to the customers. A good photograph with a good copy written on it is sure to make a lasting impression on the audience.

  • The product should be well lit so a good knowledge of light modifiers is needed. Light makes the product stand out from its surrounding.
  • The pictures should be sharp and clean.
  • Make your product look appealing.
  • Leave space for copy text.
  • A persuasive straight photography style should be used.

Conclusion

E-commerce businesses thrive in commercial product photography. It’s very important to display good, high-quality photographs of the products on your websites.

The product photography rates vary a great deal and depend upon the skills of the professionals. An amateur will charge less in comparison to a professional who might charge you a hefty amount. And a hobbyist might do it all for free, it solely depends on the professional you hire.