Amazon Product Photography Trends to Watch Out for in 2022

Product images play a crucial part in your listings’ success on eCommerce websites, especially ones like Amazon, where your fiercest competition is present. The main image is what attracts customers to your product, and it needs to be extremely attractive with a white background so that one only sees the product. However, apart from the main image, the other product images need to look good too. And a good product photography studio with experience in shooting the latest Amazon photography trends will help you accomplish this goal. Here’s what you can look forward to in your product images for 2022.

3D Product Visuals

These days businesses are trying to get more creative with presenting their products on Amazon – the world’s biggest online shopping site to help make their products stand out from the competition. Capturing sharp, clear, and well-focused images to attract customers will not do the trick anymore. If you wish to be ahead of your competitors on Amazon in 2022, you should try out adding 3D effects and rendering to your images.
With 3D and AR entering the mainstream, customers can expect more immersive images, thus getting a clear picture of the product. 3D images are believed to create confidence and better control for customers while shopping online, allowing them to visualize and interact with products like they would in a real store.

360 Degree Product Views

360 Degree Product view

Nowadays, consumers want to see the product from possibly every angle before making a purchase, just like they would in a physical store. 360 Degree views of products help them take a look and know everything about their physical appearance. In the last couple of years, 360-degree photographs have become highly popular on social media and are expected to be a forerunner on shopping sites like Amazon too. Although many retailers on Myntra showcase their fashion merchandise and perfume product photography with a 360-degree angle, the trend is soon taking off with other non-fashion-related products.
This photography trend is set to stay for a long time, with more and more brands taking advantage of the technology. Adding it to your marketing strategy in 2022 is a must, especially for larger products, to ensure you are at par with the competition.

Explainer Videos

The concept of product videos is not something new, especially on Amazon, where sellers share explainer videos about their products and their functionalities. However, since consumers nowadays have been rapidly switching to video content than a written description, sellers may now have to include complete descriptions in their videos to attract new customers.

Since the latest technological developments have allowed videos to be more compact, these can be delivered through a variety of platforms. This trend has had a domino effect on product photographers, forcing them to enhance their skills in videography if they wish to attract big brands. For brands, it means they need to find photographers with experience in creating attractive videos for showcasing their products on Amazon.

Mobile-Friendly Photographs

Mobile friendly Photography

The transition from cameras and laptops to mobile phones has changed how product photography is done nowadays. Yes, you still need that sharp DSLR image for your products on Amazon, but now they must be vertically captured for ease of viewing on mobiles. Since mobiles have a limited screen space, photographers have had to adapt and ensure the picture is vertically-oriented and compact. Making Amazon product photography mobile-optimized is a need of the hour, and 2022 is certainly going to see this trend being followed by every small and large business. In fact, for sellers’ convenience, companies can also click images through the Amazon sellers’ app and edit them a bit to ensure they are completely mobile optimized. However, these images certainly don’t beat those created by a professional photographer.

Minimalist Editing

Gone are the days when every product image was highly edited before publishing it on eCommerce sites. Consumers nowadays want authenticity in product photographs, and this can only be accomplished through presenting original pictures. It means that your product photo studio must get the images right during the photo shoot so that only minimalist editing is required to preserve their authenticity.

Summing Up

Staying in tune with the latest photography industry trends is the key to staying successful in Amazon product photography. Whether you are a company selling products, or are a photography studio, adopting what’s new in the industry and constantly innovating to satisfy the end consumers will help you stay ahead of the game. So, don’t forget to incorporate the above trends in 2022. If you are looking for some amazing photoshoots at reasonable prices for your business, reach out to productphoto.com – a place where experienced photographers can bring out the best in your product by presenting it on Amazon photography, e-commerce website, and print media.

6 Ways to Adapt Your Amazon Selling Strategy During Covid 19

As the world grapples with the deadly Covid-19 outbreak, Governments, industries, businesses, etc. are updating their policies to survive in these testing times. In particular, due to fluctuation in customer demand, restrictions from authorities, delays in logistics, etc. Amazon sellers are facing manifold issues that are affecting their businesses significantly.

Here, we list out the top six ways to adapt your business strategy to stay relevant and protect your business:

Let’s Discuss Each Point in Detail

1. Create New Supply Chains

The outbreak of this deadly disease reinforces the importance of door-to-door service and foot traffic for the success of a business. Although it might appear like as waste of time, effort, and money in opening up new sales channels, it will surely increase the coverage of your business.

By creating new supply chains, you will be able to capture untapped markets and locations to increase the awareness of your business. Broadening your sales stream takes your business to places where customers are buying at the moment. Additionally, by catering your products and services to more customers, you generate more revenue.

2. Align Your Business With the New Regulations

The new guidelines allow Amazon sellers to deal with only essential goods and services like groceries, medical supplies, health supplements, baby products, pet supplies, PPE, sanitizers, face masks, etc. Due to the ongoing nationwide lockdown, every customer requires these high-demand commodities.

Since you are already a trusted seller on Amazon, it might be a good time to start dealing with these essentials. All you need to do is update your profile and add the relevant Amazon product photos.
amazon product photography

3. Create Engaging Content

Due to the ongoing lockdown, as most of your customers are staying at home and shopping online, you must use creative and relevant content to attract them. Apart from creating your brand awareness, valuable content can help in driving your sales as well.

Whether you are dealing in essential commodities or not, you can expand your customer base by leveraging valuable content. A simple yet efficient way is to contact a professional product photography studio to create content for Amazon as well as other social media channels. By connecting with your customers through relevant content for your products and services, you build a long-lasting community for your business.

4. Review Your Marketing Tactics

A temporary pause in business gives you a perfect opportunity to assess your marketing strategy. You can review your campaign’s performance and chalk out the plan for future investments.

As most of your clients continue to work from home, you might want to cut down on promotional messages and emails. While it might be an effective marketing strategy in normal circumstances, receiving regular mailers can be quite irritating at times like these.
amazon product photography

5. Re-calibrate Your Ad Investment

If you are using Amazon Ads to boost your sales, you will have to review the ad spending as well. If you deal with non-essential consumer products, you will be hardly getting any customers. Similarly, if you sell essential items, it will be hard to manage the inventory due to the surge in customers’ demands. In both of these scenarios, rather than promoting your business, your ads will harm it instead.

6. Train your Workforce

You can utilize this lockdown time to train and improve the professional caliber of your employees. Even if you have the most talented and trained workforce, now is the perfect time to cross-train them. Apart from the core skills for their job responsibilities, you can teach your employees the extra skills required to take up additional duties at work.

Cross-training allows you to create a backup of your employees without recruiting additional professionals. For example, you can train your software developer in cosmetic product photography.

By training the hidden qualities of your existing workers, you encourage teamwork and better utilization of your workforce. As a result, you create an efficient work environment and better returns on your investment.

Making Most of the Downtime:

Covid-19 is changing every aspect of an e-commerce business. While some changes will be favorable, some will be challenging. In the post-Covid-19 era, business requirements and strategies are going to be quite different.

For a business to survive in such a situation, it must recalibrate its strategies and respond accordingly. The points above give you some tips to adapt your Amazon selling strategy in these testing times. By utilizing these tips, you will be able to face the challenges head-on and come up with a thriving business.

At Product Photo, we aim to provide the best Amazon product photos at affordable rates. Get in touch for a customized product photography packages with a fast turnaround time to maximize your online potential.

 

Major mistakes You’re Making on your Product Photography Portfolio

A photography portfolio is one of the most important tools in a photographer’s arsenal to draw clients to their product photography studio. It is a concise collection of photos, created to display your best work. If you’re a product photographer, then a portfolio is the medium that lets a business owner take a peek into your passion, dedication, and expertise.

The aim of a good portfolio should be to showcase as many kinds of products as possible, from various angles, with a background that highlights their best features and makes them stand out. This may seem like a simple task, but getting the kind of images that attracts business is tricky due to certain things that product photography studio overlook while taking, processing, and presenting photographs.

If you feel like your portfolio has scope for improvement, then you may want to find out if you are going wrong in any of the following ways.

Once the stage is set for the shoot, here are the photography mistakes to avoid while taking the pictures:

1. Improper Composition

The arrangements of the objects in the picture make a big difference to the result. According to the ‘rule of thirds’, only 1/3rd of the picture should be filled with the products or any other objects. This is a good rule to follow for getting attractive captures.

2. Inappropriate use of Props

Using too many props, unrelated props, or props that overshadow the product defeats the purpose of using them. The right amount and kind of props can enhance the relatability and presentation of the products. But always remember that the ultimate goal of a professional product photographer is to keep the focus on the products. The key to that may be to keep your photographs simple.

3. Taking unsteady Pictures

Any unintentional movement during taking a picture can result in blurry, unsteady pictures. Product images usually need to have a high resolution so that the customer can zoom in and see the details. Even the slightest blurriness dues to an unstable hand will be visible at such resolutions. Therefore, it is wise to take your time, be extremely careful and use a tripod or the ‘stabilizer mode’ of the camera, while taking pictures.

4. Watermarking Images

In product photography, watermarking may not always be the right thing to do. Watermarks can distract the viewer from the center of attraction, which is the product. Today, watermark removing software is widely available, so, watermarking does not guarantee that your image will not be stolen.

If you are a photographer who provides Amazon product photography service, then the post-production stage of photography is of utmost importance to you. Popular eCommerce portals like Amazon have strict standards about adhering to the specifications of the product image that they provide. During post-production processing watch out for:

1. Lack of Clarity

Make the product the hero of the image while editing by brightening and whitening the background, so that the product stands out against it. For example, in makeup product photography, make sure the product and its shade and texture are visible. No matter how clean your background is during the shoot, you may still need to retouch it in the post-production stage.

2. Oversaturating Images

In cases like cosmetic product photography, you may want to increase the color saturation of the image so that the product looks more vibrant and appealing. You must, however, keep in mind that over saturation can make the product look artificially altered and reduce the customer’s trust in it. Such pictures in your portfolio may put off your client.

3. Inappropriate Cropping

Don’t underestimate the importance of having negative space in your photograph. The right amount of negative space can draw the viewers’ eyes towards the focus of the image. But, too much of it can make the product appear lost. So, it is important to crop, but keep in mind not to crop too closely or to keep too much space around the central attraction.

4. Over Sharpening

Sharpening can help reveal the texture of a product and highlight patterns on it. But overdoing it will make the product look rough, alter the look of the product negatively and make it look made up. You have to be careful while using the sharpening tool during editing.

5. Distortion from Resizing

Resizing your image may be necessary to fit the specifications of certain clients, but it should not make your photographs look overly stretched or out of proportion. Such images look unprofessional and unrealistic.

The goal of photographing products is to motivate customers to buy the product. When business owners look for a good photographer, they are primarily looking for a person who understands this simple fact. As a photographer who aims to cater to a certain industry, you need to look at the products through the eyes of the client and care about their features.

Top 5 Emerging Photography Trends to follow in 2022

2022 is almost near its end; it’s time to start making plans for the approaching ever. Ground-breaking technological shifts are happening so quickly that before we know it, a new trend comes in and passes away. New patterns and styles emerge every now and then, and we feel the need to keep up with all of them, which is not very possible.

Trends come and go. Keeping up with them is essential, but jumping right into them blindly isn’t. Whether you’re a travel photographer or an Amazon product photography service provider, new trends in photography are sure to leave you overwhelmed and confused.

So to take away the confusion and only serve you with what’s important, here are 5 photography trends to keep an eye on, in 2022.

Let’s Discuss Each Point in Detail

1. DSLRs are Becoming a Niche

Having a big camera to be a better photographer is a myth long forgotten. Smartphones and mirrorless cameras are now on a roll, and the technology has advanced so much that you do not need a DSLR to take breathtaking shots. These devices are smaller, lighter, and easier to carry and do almost the same job as a big camera. So, this is the time they get replaced. DSLRs are not going away, but, it’s just a matter of preference and ease.

Whatever the type of photography you do or require, be it wildlife photography or jewelry product photography, your smartphone is capable of doing a fantastic job if you are the know-how.

product shoot photographer

2. Videos are Taking Over the Photographs

Moving on the same lines, advancements in technology now allow us to take high-quality videos on almost every smartphone. The attention spans have now reduced to a fraction of a second, and getting someone to be interested in your pictures is a difficult job. On the other hand, videos do the same job, but in the form of a story. People are more likely to be engaged.

This emerging trend can also be seen in e-commerce portals, where websites are now including videos of their products in use. Including videos wherever possible is visually attractive and engaging.

3. Candid Shots and Not Portraits

2020 was the year of portraits and sensual looks straight into the camera. 2022 is going to be the year of real, candid, natural shots that people can relate to. Authenticity and originality are what people are looking for now. Photographers need to step out of their spaces and click natural, candid stills to grab the attention of the audience. Even when shooting inside in artificial light, the goal will be to come up with a more natural light look. Also, 2022 is going to give space to more brightly looking and vibrant pictures, as opposed to the dull, underexposed images.

4. Vertical Photography

It is estimated that by 2022, three-quarters of the total internet traffic is going to be coming from mobile users. That means, everything you post online, be it beauty product photography or stills from your tour to the Grand Canyon, it’s all going to be viewed on vertical mobile screens. To keep up with this trend, photographers have to keep in mind that your images and website are all mobile-friendly.

professional product photos

Here is a list of a few more trends that are going to steal the limelight in 2022. (And a few that are going to fade away):

  • The technology-obsessed people also want to stay in touch with nature. It is not just natural scenic photography; it is about nature around them. Introducing and highlighting the natural aspects of your product or service is going to be a great way to make a connection with your audience.
  • Disruptive Expressions: Pictures that speak louder than words, and cut through the noise with their loud messages are going to be loved.
  • When Drones were introduced to the photography world, they were far out of reach of most photographers’ budgets. But, now they are available for half the price of a phone. Every industry, more or less, has already made use of drones. This is one trend that is going to fade away in 2022.
  • In 2022, one of the main subjects of outdoor photography is going to be product photography. Whatever the product you sell, the images clicked outdoor in the more natural environment will overpower the ones clicked indoors.

It’s a Wrap!

Product photography pricing will rise, the way pictures were clicked will change, and what was in trend yesterday will hold no value tomorrow. That’s how trends change. Keeping up with these trends is important to keep your business and brand going. Also, staying ahead of the trends will give you an edge over the competition.

E-commerce Product Photography: Common Mistakes to Avoid

Do you feel that product images captured by you for e-commerce websites still have a scope of improvement? Product images are the essence of every e-commerce business and cannot be compromised, to ensure business profitability.

Incomplete coverage of the product: You should make sure to provide pictures capturing complete details of the product. The resolution should be kept high. Also, any part or details that are of consumer interest should be focused on. Example: inside area of pockets in a bag, different ports in a laptop, etc.

1. Improper Lighting:

You must take care to get the lights done properly. Neither it should be too low or dull and nor too bright. A perfect balance or a soft light is required for great results. Soft light makes the image look even and soft. Both natural and artificial lights can be used during photography. However, artificial lights give you more control over the setup that can be used repeatedly once done right.

2. Inappropriate Backgrounds:

The background should go well with the context of the picture. If you are focusing on the product details, it is good to shoot products on white photography or white background. Similarly, if you are showcasing the product in some context, the background should fit in well with it. Example: Displaying a music system in the background of a kitchen shelf will not work.

Showcased product too small in the pictures: The Product in focus should capture the larger part of the picture. It should be highlighted to retain the interest of consumers.

3. Dark Shadows in the Picture:

A mild and light shadow can go well with some products in a particular context. But, any dark shadows in the picture may be distracting. You cannot let the product focus get diluted because of the shadows.

4. Disproportionate Images:

Keep a check while resizing the images so that they do not appear stretched or out of proportion. Such images can create a bad impact on consumers.

5. Not Editing the Pictures:

A very common mistake is to not edit the images appropriately. Invest in good professional image editing software and edit the images carefully before delivery. A crop, resizing and retouching can make your pictures more relevant but you should avoid over-editing.

6. Unsteady Pictures:

It often happens that while clicking pictures, any unintentional movement by the photographer creates pictures that appear shaky or unsteady. Such issues can be avoided using tripods or stabilizer mode in your camera.

7. Improper Composition:

A good composition of the product and its surroundings makes a great image. The proper placement or arrangement of different components in a picture appeals to its consumers. Following “a rule of thirds” can help you capture good images, where the only 1/3rd of the image is filled with products and other items.

8. Improper Presentation:

In some websites, we see product images that lack proper presentation and hence look dull or shabby. Due to this poor presentation, it fails to attract its consumers. You can make use of appropriate props, hanging stands for clothes, mannequins, etc as per the product requirements.

9. Using too much or Inappropriate Props:

Few props can be used to enhance the context of products or to make it more meaningful. But using too many props or unrelated props can minimize the focus on actual products. Always use props that add sense to the product and never use too many of them. Always try to keep the images simple, focused and meaningful.

10. Capturing a Few Images Only:

Always try to capture more than just a few images. You can capture images from different angles, in different scenarios, lighting, and backgrounds. Think from a consumer’s perspective as to what may attract or influence you, in terms of picture.

11. Watermarking Your Images:

People have different views about watermarking the photographs. Nowadays, it’s very easy to remove watermarks using certain software. So, watermarking cannot guarantee that image theft will not happen. Also, it may distract the consumers and prevent your images from being eye-catchy.

Be Creative, Bold and Empathize while Shooting:

Apart from the above-mentioned points, be creative and explorative while clicking product images. These product images play a major role in building any e-commerce business and hence should be perfect. Empathize with the consumer’s mindset and don’t fear to try new scenarios, backgrounds, etc. Finally, click ample pictures in varied setups so that you can edit and choose the best ones for delivery. Avoiding these mistakes and staying focused can help you a long way in boosting your product photography services.

8 Successful Jewelry Background Ideas for your Website

Product photography can be done very creatively, especially if the product is a jewelry item. Jewelry photographs need to be clear and you should show the designs in a way that the viewers get an idea about the details of the product.

Photographing jewelry is easier in any studio setup or outdoor setting, as these products are a lot easier to put together. You just need a few things in place to get those perfect shots. You can experiment with the background choices and the way you present the jewelry.

Things that matter while choosing the right background for your Jewelry product photos are your brand, your product, and your audience. For an effective jewelry photoshoot and set up you don’t need to do much. Here are a few background ideas to make your jewelry photography more appealing.

Let’s Discuss Each Point in Detail

1. A White Backdrop

A white backdrop is the most preferred option because it brings focus to the product and at the same time it’s easy to create. Choose a white backdrop if you want a well-lit and perfectly contrasted image. To create a seamless white backdrop, you can use some white paper. Use natural light or balance the shadows well by putting studio lights on both sides of the product.

2. Black Background

A black background is best suited for jewelry with gemstones Beauty product photography or any luxury product, especially cosmetics and alcohol. Though the black background tends to absorb the light of the product, it works well for the white and silver-colored jewelry. White jewelry stands out on a black backdrop and looks very elegant and creates a sophisticated look while highlighting your product.

3. Mannequin Bust

Props can be used to show your jewelry in the best possible way. A mannequin bust is the best way to present necklaces. Photograph the jewelry products on a white mannequin bust and you can remove the background later to show your product only on a white mannequin bust.

jewelry product photography

4. Bokeh

It’s a technique in which you keep a part of the image intentionally out of focus to highlight an object in the image. A very subtle bokeh background appears very nice when you do a jewelry photoshoot. This keeps focus on your product and highlights its design.

Bokeh creates a unique product image and makes your product and its features stand out completely. A very nice technique to create a unique background.

5. Textures

Handmade jewelry and beauty products look good when you use textures as their backdrop. A white textured background will create a subliminal effect for these products.

6. For Contextual Backgrounds use a Model

Hiring a model will be expensive but the effect you will get is worth the effort. Use a model for contextual backgrounds to show the buyers how the jewelry appears on an actual person. This will help then in getting a fair idea about the actual size and appearance of the jewelry.

jewelry product shoot

7. A Natural Backdrop

Leaves, grass, moss, sand, or anything can become a natural backdrop for your jewelry photoshoots. Go out and look for inspiration and use it to create the desired effect. Make sure whatever natural background you choose enhances the product features.

8. Neutrals

Neutrals are the second-best option that comes after white backgrounds which are the most preferred background option. Use beige, grey, or off-white as a safe play. These background colors will highlight the product and at the same time create a different visual aesthetic. These colors won’t distract from your product.

Conclusion

You should carefully decide what kind of background will highlight the product features. A white background is the most preferred choice when you take Amazon product photography service. As most of the product photos for Amazon are done on a white background and you can never go wrong with a white background.

Jewelry is mostly intricately designed and an expensive product. Even if it’s low-cost fashion jewelry or imitation jewelry, it will only get sold if you put high-quality images of the product that show its color and design in great detail.

Try to work with models. It’s expensive to work with models but at the same time, it’s the best way to showcase your products and show the customers how they will look on them.