Customers, as the phrase goes, buy with their eyes. However, those eyes travel quickly: slightly more than half of the website visitors read a webpage in less than 15 seconds. That is why, for eCommerce retailers on sites like Shopify who want their products to stand out, snappy, captivating product photos have become increasingly important.
Shopify is the most favored online retailer in the United States, after Amazon and eBay. It’s inexpensive, adaptable, and reasonably simple to use, making it a popular choice for many first-time sellers who are learning the value of visual material, notably product photography.
Exciting visual material is ready to go for convincing potential buyers to click purchase, developing a recognized brand, and increasing social media attention. With Shopify cooperating with sites such as Pinterest, where more than 80% of weekly visitors have made purchases based on pins they like, it’s clear that eye-catching product images are critical for translating customer curiosity into transactions.
From the beginning to the finish of the process, here are some of the greatest ways for improving your Shopify product photography.
How To Shoot Product Photos for Shopify That Sell
1. CHOOSE ADEQUATE SIZES AND SHAPES
Make sure you understand the limitations before you start setting up cameras: will the website you’re using impose its constraints on elements like photograph scale, feature, or shape? You don’t want a magnificent high-definition rectangular spread to be reduced to a grainy, poor representation of the product after filming.
According to Shopify, square product photos are the most polished; square images are neat, uniform, and adapt well to mobile devices. Save your photos as JPEG files to retain their quality. If you decide to utilize Shopify’s online image editor to make changes to your photos, keep the following points in mind.
2. USE APPROPRIATE EQUIPMENT
You might be wondering if I’ll need a high-end camera to acquire the photo quality I desire.
DSLR and mirrorless cameras are unquestionably the best for product photography, with features like interchangeable lenses and the ability to manage ISO, shutter speed, and aperture. If you’re looking for one of these cameras, keep in mind that the larger the megapixel count, the better the quality.
Always disable auto-flash and, if possible, shoot in manual mode.
3. USE LIGHTING TO MAKE IT SHINE
“Lights, camera, action!” exclaims the narrator. We’ve all heard the term, and there’s a reason “lights” come first. Even with a low-cost camera, a properly lit photograph will appear fantastic, but inadequate lighting can deteriorate even the priciest equipment’s performance.
Set up your product outside or near a window for natural light, and turn off the other lights. Dusks and dawns—the so-called “golden hours”—provide the most tender organic light, however, you should avoid shooting in direct sunlight at periods like high noon, which can appear harsh. Days with a little overcast are perfect.
Make use of several light sources.
When subjects are lit from at least two different sides, they appear better. If you’re utilizing natural light, you can bounce it about with affordable reflectors.
4. MAINTAIN YOUR FOCUS ON THE PRODUCT
Remember that the main purpose of product photography is to sell the goods, not (only) to capture a pretty image while selecting props and backdrop environment. Customers prefer appealing photographs as well as accuracy: A whopping 22% of online purchase returns are due to “items that don’t match the pictures.”
Choose colors, forms, and designs that complement your primary item and, most importantly, maintain your brand’s look. Choose pastels and soft materials over harsh splashes of bright red, blue, and yellow, for example, if you want a soothing, comfortable ambiance.
Maintaining uniformity throughout your store is essential if you want clients to identify your product style and feel confident that they know what they’re receiving when they shop with you.
5. SHOOT THROUGH THE LENS OF THE PRODUCT’S STORY
Stories are among the most effective techniques available. When you sell a product, you’re selling more than just the thing itself; you’re also selling a story about what the product can accomplish for your buyer. This is where lifestyle e-commerce product photography, which shows things in use in carefully staged scenarios that help tell a story, may send your conversion rates rising.
If you’re shooting lifestyle product photography, you’ll want to think about your visual style ahead of time. Maintaining a mood board or style guide for yourself and your collaborators will guarantee that your lifestyle images reflect the brand image and ideas you wish to convey.
6. CREATE OPTIONS TO CHOOSE FROM
The last thing you want is to shoot a bunch of photos, open up your editing program, and find you don’t like any of them. When it comes to product photography, strive for a large number of shots, especially if you’re working with a limited resource, such as the hours of natural light in a day. Give yourself as many alternatives as possible by experimenting with different angles, lighting setups, colors, and so on.
7. ENGAGE THE SERVICES OF A PROFESSIONAL
Does this appear to be an excessive quantity of information to keep in mind? Working with professionals is one of the finest methods to enhance your Shopify product photography. From pre-production to post-production, a professional service will operate as a one-stop shop for all aspects of product photography pricing, and more.
Results Imagery would love to hear from you if you’re a Shopify vendor seeking high-impact product photography. They help you realize your idea, whether it’s for clean, professional shots of items on white backdrop photography, creative in-studio photographs, or lifestyle photography.
