Why Your Company Should Have Professionally Taken Product Photos
admin | January 8, 2018
A company is not just a brand; it is much more than that. A brand transforms into a company long after a team of highly skilled professionals work day in day out towards a common cause. Ergo, building a brand into a company is no mean feat.
Once you’ve successfully done that, why would you want to settle for anything less when it comes to quality? This is where professional product photos enter the fray. If you have a company, you need to tell the world about it, metaphorically speaking.
Hence, opting for product photography on white becomes a foregone conclusion. Why you ask? Here are 7 reasons why:
1. Because First Impression Is The Last Impression
Well, this isn’t true just for arranged marriages if you will. Even before the name, a photo is what gets looked at first. And that first look means everything. It could be a customer checking your products out for the first time or a potential vendor locking horns with you or a fellow investor looking to partner up with the right name. Professionally taken photos aren’t easy to forget.
2. Do Justice To Your Products/Services
There’s no point investing big on your products and services if you want to showcase them in a shoddy manner. General photos just exude a very sub-standard appeal which is sure to grab you naysayers than potential customers.
Your expansive range of products needs to be further complemented by professionally taken photos in all their glory, so that no detail is missed out. Also, it will tell the customers that you’ve invested heavily; which would indirectly mean that you’re serious about what you do and are in it for the long haul.
3. Customer Attraction
This is kind of self explanatory, isn’t it? No one has the time to read content anymore. Given the frantic nature of how the market runs these days, images and videos are the name of the game. Individuals fly past advertisements in a matter of milliseconds.
Hence, the importance of having professionally clicked images has risen substantially. To get the message across, this is what’s needed. And customer is and always will be the king. This is why the margins for error are too thin when it comes to acquisition.
4. 5-star Portfolio
Professional photos bring forth a wide array of applications that might not seem too fruitful at the first instant. You can add them to your brigade of branding material for customers and fellow vendors to see right from catalogues to magazines and what not.
You can spice up your portfolio by a significant margin which will help put your company in good stead whenever you touch base with someone for the first time. Including such photos in your PPTs and PDFs is another game changer.
5. Only a One Time Cost
The best thing about professional product photography services? You only have to invest in it just the once. If you cheap out at the first instant, you might have to get your products photographed again and again due to lack of quality.
Professional photography might seem expensive at first but it more than compensates for itself in the long run, by giving you substantial yields over time.
6. Google Will Respect You Big Time
It doesn’t matter if you own an e-commerce store or just an average online marketplace; getting professional photos for your products will enhance your reputation in the eyes of Google.
Google is all about providing top quality uniqueness to its customers. Given the quantum of image-plagiarism online, this will definitely put your company in Google’s good books. And doesn’t everyone want a piece of that pie? Another positive note is the fact that it will indirectly supplement your SEO efforts and get you soaring on those search engine rankings.
7. A Key Difference Maker
In this market where new brands and companies are coming to the fore on a daily basis, being different might be the biggest difference maker there is. And getting professional photography done is a sure shot way of setting that straight.