Save Those Bucks on Product Photography
admin | March 12, 2018
E-commerce is all about picture play. What looks pretty, sells. It’s that simple. No. An attractive picture is no guarantee for a second sale, but it plays the first perfect hook. Is that why E commerce Product Photography is so significant? The reasons are many.
According to experts, people recall 80 percent of what they see and retain only 20 percent of what they see. Prominent, exciting imagery goes a long way in making conversions online.
So, how do you master the art without splurging a bomb on photography? Let’s take a look at some of these simple tips that go a long way.
Turntables for 360-degree spins
More than a lesson, this is a hack. You must have seen those 360-degree product spins for various product photos. They are becoming increasingly popular. And eCommerce sites are making a quick buck with this simple technique. A 360-degree spin gives your viewers a first-hand virtual product experience.
There are many cheap and workable turntables available in the market to aid your photography needs. Some of these need a computer connection, but some of them don’t. Find the one that suits your budget and needs. You can get some of these motorised turntables at reasonable prices.
Get Your Basics Right
You do not need an expensive camera if you know the basics. You can try all the tricks you want, but you have to get the basics to get your product photos perfect. So, here are a few things that you must follow. Firstly, do not use a wide angle lens. This only distorts your product.
Secondly, know what aperture to use for which type of shot. For instance, f2.8 will narrow your DoF. This leaves some parts of your product out of focus. For the product to be in close attention, use a more extensive Depth of Field. Adjust the aperture accordingly.
Set up a Clever Studio
With the madness of pictures available online, it’s easy to miss out on one or the other. This makes it essential to place your image in the right place and create something that catches everybody’s attention. This is why you need to set up a bright studio without wasting a lot of money.
For instance, if you are shooting a big object, For larger products, choose an area with ample space to hang in the backdrop. Put smaller objects with the backdrop and make sure you use light boxes as the spread the light evenly.
Compose it Right
A photograph gets its character from the composition it holds. The composition is where the image gets its balance from. When you are clicking a product, even if you are not a professional, just maintain the harmony and balance between colours. Get more perspective on the shot by moving the products around to see which angle gives your product the maximum focus.
Add colour to create a balance. You can use sheets of cloth, chart papers, and colour splashes with little objects that just add to the character of the product. For instance, a photo shoot for your stationery products only needs a good wooden table, a plant by the couch, and ample light.
Camera & Accessories
Unless and until you are going for some outdoor shoot that “only” requires a professional camera, it’s advisable to use less expensive models. Remind yourself that the lens makes a lot of difference. So you need to save up for that too.
You can save a great deal if you purchase lenses from a pawn shop. There are many websites which offer second-hand lenses. Do your research well. You can find basic tripods for as low as $25. Check out all the options before calculating your final Product Photography pricing.
Don’t Overspend on Lighting Kits
This is where most people who don’t plan, go wrong. Let’s just face it—Lighting kits are expensive. Period.
So, how do you save on this? Plan. Plan. Plan. If you plan, you know where to rent them from. Whether you need monolights or speedlights, you can easily rent them all, if only you research well.
Your products are your brand image. Use these simple tips to make the most of your product imagery by using the best light, rented products and the right contrasts!