Tips to Improve Your eCommerce Product Photography

Proficient-looking item photography, notwithstanding the general style of your eCommerce site, will influence whether customers decide to buy with you. It’s essentially as straightforward as having astounding item pictures to work on the convenience of your eCommerce store.

It’s indispensable to remember that web clients don’t have a similar tactile encounter as in-store customers. They can’t contact, take a stab at, or feel the things you offer. Extraordinary eCommerce product photography won’t just exhibit how the item shows up, yet additionally, the way in which it feels fits, and looks according to all viewpoints and conditions.

You can take lovely item photos that improve your internet-based deals regardless of whether you’re not a specialist behind the camera. That is the reason we’ve arranged a rundown of 10 DIY eCom item photography ideas.

To make your eCom site appear more professional and produce more cash, use them during your next photo shoot.

Let’s Discuss Each Point in Detail

1) Make sure your Image is Clear

Clear Pictures

The lucidity of your photos is the absolute most essential part of any item photography for your eCom. business. Hazy, pixelated photos make it more challenging so that clients might be able to see your products obviously, bringing about an awful client experience. Guests will see your site as less reliable assuming the picture quality is poor, and they might decide to spend their cash somewhere else. Ensure your DSLR camera has a wide gap range assuming you’re utilizing one. Bringing down the opening makes it more straightforward to focus your camera’s focal point on what you’re attempting to sell, coming about in a crisper, more clear shot that does the item credit. Representation mode on present-day iPhones imitates this look also.

2) Take a Photo of the Full thing

This might appear to be undeniable, yet ensure the total item is shown in the legend picture.

Your item ought to be straight, level, without wrinkle, and have sufficient clear space encompassing it. If not, clients are less disposed to make a buy. Clean item photography shows potential purchasers that you’re an expert organization, not just an enthusiast. 

3) Adjust the Exposure of your Photograph

Long Exposure Photography

Make sure the product is exposed appropriately. To avoid shadows and dark spots on your goods, numerous light sources are sometimes required. If you don’t have access to a lightbox, shoot in natural light outside or combine the light from a window with an overhead light for adequate coverage.

4) Maintain a Consistent Sizing System

Keep an adequate separation between every item and its limit. This offers the item some space to breathe. It could hurt your client’s perusing experience on the off chance that your item photos aren’t generally a similar size. It has all the earmarks of being lopsided outwardly.

5) Put your Items in the Spotlight

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Place your merchandise in the center of the frame and picture it from the same perspective every time. This gives your online business a cohesive, balanced, and well-organized appearance.

6) Remove any Unnecessary Backgrounds

Remove any Unnecessary Backgrounds

The removal of the backdrop from your product photographs offers your eCom store a clean, contemporary, and uniform look.

You must save your photos in PNG format after modifying them since it is the only image file type that allows translucent backgrounds. If your goods are surrounded by grey and white squares, you know your export was successful. These indicate that the backdrop is translucent and will take on the color of your website’s background.

A basic backdrop eliminates any unsightly shadows or colors surrounding the items, instantly elevating the appearance of your product images. Furthermore, it focuses your clients’ attention on the most important aspect of your business: what you’re offering.

7) Mirroring Objects

Mirroring Objects

Add product reflections to your eCom store’s product picture to give it a rich look and depth. This is best done in post-production or with the use of a tiny mirror. Mirrored surfaces make shooting more difficult, and you may waste hours attempting to move your tripod out of the way.

8) Include Many Images for Each Product

It’s occasionally desirable to show numerous photographs of every item. Clients need to see the item according to different points of view, close-ups of the item’s complexities, and the way in which it shows up on a genuine individual.

Clients who buy online don’t have a similar shopping experience as the people who shop in stores. They can’t test on an item. They can’t see the nuances as a whole.

9) Add a Watermark to your Photos

You spend a lot of time photographing products for your eCommerce store. Consider watermarking your product photographs to prevent others from using them without your permission if they sell the same (or similar) things.

If you’re going to watermark your product photographs, make them as subtle as possible. The attention should still be on the product, not a clearly displayed watermark.

10) Display each Product’s Color

Make sure you have photographs of each color on your website if you sell a product in various hues. When clients purchase multiple colors, your cart size, and average order value rise.

Your eCom Product Photography is Really Important

One of your most valuable assets is the photographs you put in your eCom shop. Therefore it is recommended to get in touch with a professional product photography service provider and strike a balance with their eCommerce Product Photography pricing to reap the most of the benefits from your online selling store. They’ll improve your consumers’ online buying experience while also increasing your site conversions and average shopping basket value if done skillfully by an eCommerce product photographer. When done incorrectly, they have the opposite effect and might harm your brand.

How To Shoot Product Photos for Shopify That Sell

Customers, as the phrase goes, buy with their eyes. However, those eyes travel quickly: slightly more than half of the website visitors read a webpage in less than 15 seconds. That is why, for eCommerce retailers on sites like Shopify who want their products to stand out, snappy, captivating product photos have become increasingly important.

Shopify is the most favored online retailer in the United States, after Amazon and eBay. It’s inexpensive, adaptable, and reasonably simple to use, making it a popular choice for many first-time sellers who are learning the value of visual material, notably product photography.

Exciting visual material is ready to go for convincing potential buyers to click purchase, developing a recognized brand, and increasing social media attention. With Shopify cooperating with sites such as Pinterest, where more than 80% of weekly visitors have made purchases based on pins they like, it’s clear that eye-catching product images are critical for translating customer curiosity into transactions.

From the beginning to the finish of the process, here are some of the greatest ways for improving your Shopify product photography.

1. CHOOSE ADEQUATE SIZES AND SHAPES

Make sure you understand the limitations before you start setting up cameras: will the website you’re using impose its constraints on elements like photograph scale, feature, or shape? You don’t want a magnificent high-definition rectangular spread to be reduced to a grainy, poor representation of the product after filming.

According to Shopify, square product photos are the most polished; square images are neat, uniform, and adapt well to mobile devices. Save your photos as JPEG files to retain their quality. If you decide to utilize Shopify’s online image editor to make changes to your photos, keep the following points in mind.

2. USE APPROPRIATE EQUIPMENT

You might be wondering if I’ll need a high-end camera to acquire the photo quality I desire.

DSLR and mirrorless cameras are unquestionably the best for product photography, with features like interchangeable lenses and the ability to manage ISO, shutter speed, and aperture. If you’re looking for one of these cameras, keep in mind that the larger the megapixel count, the better the quality.

Always disable auto-flash and, if possible, shoot in manual mode.

3. USE LIGHTING TO MAKE IT SHINE

“Lights, camera, action!” exclaims the narrator. We’ve all heard the term, and there’s a reason “lights” come first. Even with a low-cost camera, a properly lit photograph will appear fantastic, but inadequate lighting can deteriorate even the priciest equipment’s performance.

Set up your product outside or near a window for natural light, and turn off the other lights. Dusks and dawns—the so-called “golden hours”—provide the most tender organic light, however, you should avoid shooting in direct sunlight at periods like high noon, which can appear harsh. Days with a little overcast are perfect.

Make use of several light sources.

When subjects are lit from at least two different sides, they appear better. If you’re utilizing natural light, you can bounce it about with affordable reflectors.

4. MAINTAIN YOUR FOCUS ON THE PRODUCT

Remember that the main purpose of product photography is to sell the goods, not (only) to capture a pretty image while selecting props and backdrop environment. Customers prefer appealing photographs as well as accuracy: A whopping 22% of online purchase returns are due to “items that don’t match the pictures.”

Choose colors, forms, and designs that complement your primary item and, most importantly, maintain your brand’s look. Choose pastels and soft materials over harsh splashes of bright red, blue, and yellow, for example, if you want a soothing, comfortable ambiance.

Maintaining uniformity throughout your store is essential if you want clients to identify your product style and feel confident that they know what they’re receiving when they shop with you.

5. SHOOT THROUGH THE LENS OF THE PRODUCT’S STORY

Stories are among the most effective techniques available. When you sell a product, you’re selling more than just the thing itself; you’re also selling a story about what the product can accomplish for your buyer. This is where lifestyle e-commerce product photography, which shows things in use in carefully staged scenarios that help tell a story, may send your conversion rates rising.

If you’re shooting lifestyle product photography, you’ll want to think about your visual style ahead of time. Maintaining a mood board or style guide for yourself and your collaborators will guarantee that your lifestyle images reflect the brand image and ideas you wish to convey.

6. CREATE OPTIONS TO CHOOSE FROM

The last thing you want is to shoot a bunch of photos, open up your editing program, and find you don’t like any of them. When it comes to product photography, strive for a large number of shots, especially if you’re working with a limited resource, such as the hours of natural light in a day. Give yourself as many alternatives as possible by experimenting with different angles, lighting setups, colors, and so on.

7. ENGAGE THE SERVICES OF A PROFESSIONAL

Does this appear to be an excessive quantity of information to keep in mind? Working with professionals is one of the finest methods to enhance your Shopify product photography. From pre-production to post-production, a professional service will operate as a one-stop shop for all aspects of product photography pricing, and more.

Results Imagery would love to hear from you if you’re a Shopify vendor seeking high-impact product photography. They help you realize your idea, whether it’s for clean, professional shots of items on white backdrop photography, creative in-studio photographs, or lifestyle photography.

Actionable Product Photography Tips to Increase Ecommerce Sales

Online shoppers do not get the luxury of sensing products as their offline counterparts. They cannot touch, test, and feel their favorite buy. Thus, it falls on sellers to make their products speak through supreme product photography. This also has a cumulative effect on sales.

Here, we have listed out a few tips on how you can enhance your product photography to increase e-commerce sales.

Let’s Discuss Each Point in Detail

1. Focus on Sharpness:

tabletop-product-dallas-center-for-photography

The primary aspect that you must ensure while snapping a product is sharpness. Nobody would want a blurry or pixelated picture of their product of interest. A blurred photograph makes it difficult to perceive and understand the fine features. It affects the customer’s decision making and he/she may quickly jump to another vendor.

Make sure that you use a camera with a decent aperture range. It will help you focus the lens on the product effectively. Also, look after supporting elements like zoom and color correction to highlight the features.

2. Photograph the Product With Different Angles:

product-photography-angles

Start by offering a no-nonsense complete image from an angle offering a complete view. For example, from the front in case of chairs, from above in case of shoes, etc. This picture works as a magnet and catches the attention of potential buyers. Now supplement your product with different angles like 45 degrees, back, and side.

Multiple angles add up to the description of the product. They help the customer identify the characteristics that differentiate their product from the rest. In some cases, it also helps customers align their needs.

3. Adjust the Lighting:

The-Ultimate-Product-Photography-Lighting-Setup

Natural lights add up to the quality of the photograph. While clicking products ensure proper lighting by leveraging light balancing objects opposite to the lighting source. An example of such objects is a half white card standing behind or beside your product. You can also cover the card with aluminum for better results. You must also ensure that shadows stay away from your product once it’s in the frame.

4. Make Use of White Background:

Make Use of White Background

White background helps in channelizing the focus of the buyer on the product. It adds professionalism and gives your product a floating effect. Product photography with white background does not clash with other colors and works best in the case of multicolored products. It is advisable to use Adobe photoshop for this purpose instead of other algorithm-based tools. Also, save your file in .png format as it supports pictures with Transparent background.

5. Capture the Product in its Use:

Another way of attracting customers is by offering photographs of your product in use. Not only it helps to remove ambiguity but it also helps to bring out the versatility of your product. It presents a clear definition of how the product will turn out when the buyer uses it. For example, if your book holder can support e-books like Kindle, show it in a well-defined photograph. Similarly, in the case of wearables and lifestyle products, you can count on models. However, it is imperative to match the practical application captured in photographs with an interesting description. This helps in building brand value and trust with potential customers.

Conclusion

E-commerce is the hotspot of the century. Having already surpassed $3.5 trillion in sales in 2018, the industry is growing at a swashbuckling rate. It has completely changed the landscape of business with tech giants offering more opportunities to local vendors and small entrepreneurs to take their business online. Thus, it is through superlative product photography that you can make the best use of these opportunities. Follow these tips to turn your prospects into customers, and customers into fans.