A Comprehensive Guide to Creating a Gorgeous Commercial Product Photography
admin | April 23, 2018
If you think that photography is all about capturing special moments to reflect upon later, then think again. Photography is far more versatile than what we generally perceive about it – it is very influential. And when it comes to pictures of saleable products, photography is the only way to create magic.
Photographs Are Essential If You Want to Make A Sale Online
But it cannot be just any photograph that you fancy!
Well, try to relate to this and you will get the answer. When you have logged in to one of the online shopping portals you are faced with a grid of pictures of various products. There is no way to touch the products to gauge their feel or texture. All you have are the product images to rely on. It is these photographs that actually trigger you to finally buy a particular product. Of course the product description does add a bit more information, but that comes much later.
So, now, there goes the power of Commercial Product Photography for you.
Compose The Perfect Shot and Open Up A World Of Opportunities
Good commercial photography is certainly a big deal and you cannot master it in just few minutes. Product photography is meant to be compelling and persuasive enough by striking the right notes in people’s mind. So there are various parameters and factors that must be taken into consideration here.
Types of Ecommerce photography
When it comes to ecommerce product photography, there are two styles that you need to be aware of. Both of these kinds of images are extensively used across different ecommerce websites. They are –
- Product-only photographs – These images typically include only the main product against a clear and white background. Since it is used to showcase a product in the best light conditions, you need to take pictures from various angles. Such photographs are meant to convey maximum information to the buyers.
- In-context Photographs – such images display the main product along with others. These are usually shot in a way to showcase the intended uses of the item and include people and other supporting props in the frame. Also known as lifestyle shots, in context photographs are meant to convey a story usually on social media.
Tips to Compose the Perfect Product Images
Let us take a look at some helpful tips to create gorgeous photographs of any product.
1. Prop up the Background
The first thing you need to do is set your background the right way. Getting the background correct can help you quicken the editing phase to a large extent. For most product-only images, white or lighter shades of the background are use since these can be easily removed while you add the final editing touches to the photograph.
2. Set up the Product
After you get your background done, it is time to set up the main product. Make sure to place it on a flat and uniform surface. For this you can use a set up table or chair to place your product. You need to use different props suitable for different objects. For example, for jewellery images, make use of a bust which you can also create out of cardboard.
3. Get the Light Right
This is THE most crucial step to ensure that your product image is absolutely gorgeous. Setting up the exact level of lighting can take a lot of effort, but it can really make or break any photograph. You can either choose natural lighting or you can use studio lights to achieve the desired effect. Always make sure to diffuse the light if it seems too harsh. Diffused, soft lighting can bring the perfect tone to photos. If you plan to use studio lights, make sure you get the shadows correctly.
4. Select the Appropriate Camera
Without this, there will be no photographs, so choose your camera in advance. Nowadays, DSLR or point-and-shoot cameras are available at much reasonable prices in the market. However, if you are just starting out and have an impressive cell phone camera, you can try using that too.
5.Post Processing Images
In order to add a refined finishing touch to your images, post processing is a must. You can get rid of minute errors and come up with flawless results by retouching your photographs.
6. Optimize and Edit Images
Optimizing your photographs for the right size is essential to achieve the best quality and ensure that the webpage load speed is not slowed down. Remember, pages that take ages to download are bound to lower SEO ratings.
If a product does not appeal to you online, it is primarily because of a low quality photograph. Even if that product might be extremely attractive otherwise, a poorly captured photograph can ruin its profit earning potentials thoroughly.
While these are some of the basic steps need for ultimate Product Photography, you must also pay attention to every little detail. Capturing the details can make images far more enriched and informative for consumers.