The Ultimate Guide to Beautiful Product Photography

With most of the world audience having gone online, the Ecommerce industry is booming like never before. However, when it comes to luring the customers and urging them to buy the products that you have to offer, it all comes down to the brand, cost and believe it or not, the appeal. No matter how good the product and how low the price, there is no way you can encourage the customer to order a product which looks rather shoddy on your web page.

Thus, it all boils down to uploading high quality product photographs on your Ecommerce site. This becomes all the more important in case you are also offering your products on other popular Ecommerce websites where your competitors too are selling their wares.

Now, one of the simplest solutions to get the best product photographs would be to hire a product photography studio for the job. However, this could cost quite a bomb and can burn a hole in your pocket. So, the next option would be to click the photographs yourself and then edit these using the various product photography tools.

Sounds intimidating, right? Well, it is really not as complicated as it sounds. Take a look at how you can click perfect pictures of your products.

What You Need to capture Beautiful Product Photography

1) A Good Camera:

First things first, if you want to click high quality images of your products, you need to invest in a good camera. Now, a good camera does not mean you should buy one with lots of complicated parts and settings. Any normal camera with good quality lens and high megapixels would suffice. In fact, with the smartphones offering high end cameras, you can even use these to click the product images.

2) A Sturdy Tripod:

Now, this is a thing that you just cannot do without especially if you are not very adept with handling cameras. Also, when looking for crystal clear pictures, the camera aperture should be set at small. This will offer a wide field depth with the focus being on the product and the background being blurred. Also, since you will be using a slow shutter speed, a tripod ensures that there would be no apparent jerks and shakes in the images clicked.

3) A White Background:

There is no denying the fact that a white background is what will make your products really stand out. Thus whether you are doing makeup product photography or clicking pictures of kitchen products, you just can do without a proper white backdrop. You can use a white card for the purpose. However, if you would be clicking a lot of images frequently, you may want to invest in a white sweep. This is a structure that offers an unapparent upward curve to the background, thus adding a professional touch to the image.

4) White Foamcore Cards:

These cards can be used to design a cubicle in which the product can be placed. These cards help in bouncing the light on to the product.

5) A Table:

Any table would do no matter how old it is. With the focus being on the product, you really don’t have to worry about finding a table with a smooth, shiny surface.

6) The Perfect Room:

Once you have all these things handy, you are all set to click the pictures of your products. Here’s what you need to do next.

Once you have all these things handy, you are all set to click the pictures of your products. Here’s what you need to do next.

  • Set up the table
  • Get the white background in place
  • Set your camera to the required settings like switching White Balance to Auto and Flash to off
  • Zoom in the camera
  • Place your product in the middle of the table
  • Create a cubicle around it with the white foamcare cards
  • Click the picture and check. You may want to click multiple images and then select the best
  • Edit the product photographs using various product photography tools that are easily available online.

 

Some Expert Tips

Here are some important tips that will help you click the best and authentic images of your products.

1) Don’t Use Filters:

Professional photographers make use of filters to give the image an altered look. However, this does not work for product photography as you need to present accurate images to the customers.

2) Click Images of all Product Styles:

Do not be finicky when it comes to clicking product images. A single image for all product styles will not suffice. Make sure that you click separate photographs for each product style.

3) Don’t Judge Images on Camera:

In case, you are tempted to delete a photograph just because it does not look good on the camera, stop. Connect the camera to a computer and check it out there. Believe it or not, images look different when seen on the bigger screen.

Why Your Company Should Have Professionally Taken Product Photos 

A company is not just a brand; it is much more than that. A brand transforms into a company long after a team of highly skilled professionals work day in day out towards a common cause. Ergo, building a brand into a company is no mean feat.

Once you’ve successfully done that, why would you want to settle for anything less when it comes to quality? This is where professional product photos enter the fray. If you have a company, you need to tell the world about it, metaphorically speaking.

Hence, opting for product photography on white becomes a foregone conclusion. Why you ask? Here are 7 reasons why:

1. Because First Impression Is The Last Impression

Well, this isn’t true just for arranged marriages if you will. Even before the name, a photo is what gets looked at first. And that first look means everything. It could be a customer checking your products out for the first time or a potential vendor locking horns with you or a fellow investor looking to partner up with the right name. Professionally taken photos aren’t easy to forget.

2. Do Justice To Your Products/Services

There’s no point investing big on your products and services if you want to showcase them in a shoddy manner. General photos just exude a very sub-standard appeal which is sure to grab you naysayers than potential customers.

Your expansive range of products needs to be further complemented by professionally taken photos in all their glory, so that no detail is missed out. Also, it will tell the customers that you’ve invested heavily; which would indirectly mean that you’re serious about what you do and are in it for the long haul.

3. Customer Attraction

This is kind of self explanatory, isn’t it? No one has the time to read content anymore. Given the frantic nature of how the market runs these days, images and videos are the name of the game. Individuals fly past advertisements in a matter of milliseconds.

Hence, the importance of having professionally clicked images has risen substantially. To get the message across, this is what’s needed. And customer is and always will be the king. This is why the margins for error are too thin when it comes to acquisition.

4. 5-star Portfolio

Professional photos bring forth a wide array of applications that might not seem too fruitful at the first instant. You can add them to your brigade of branding material for customers and fellow vendors to see right from catalogues to magazines and what not.

You can spice up your portfolio by a significant margin which will help put your company in good stead whenever you touch base with someone for the first time. Including such photos in your PPTs and PDFs is another game changer.

5. Only a One Time Cost

The best thing about professional product photography services? You only have to invest in it just the once. If you cheap out at the first instant, you might have to get your products photographed again and again due to lack of quality.

Professional photography might seem expensive at first but it more than compensates for itself in the long run, by giving you substantial yields over time.

6. Google Will Respect You Big Time

It doesn’t matter if you own an e-commerce store or just an average online marketplace; getting professional photos for your products will enhance your reputation in the eyes of Google.

Google is all about providing top quality uniqueness to its customers. Given the quantum of image-plagiarism online, this will definitely put your company in Google’s good books. And doesn’t everyone want a piece of that pie? Another positive note is the fact that it will indirectly supplement your SEO efforts and get you soaring on those search engine rankings.

7. A Key Difference Maker

In this market where new brands and companies are coming to the fore on a daily basis, being different might be the biggest difference maker there is. And getting professional photography done is a sure shot way of setting that straight.

Why Should I Get Professional Product Photos?

It is simple. Increase your Sales. Great product photos equals better sales. Products with high quality product photography look better and will almost always have higher conversion rates. We have all heard the saying a Photo is worth a thousand words. In todays competitive market that is more true than ever. Your Product photos are the connection between you and your customers. They are your chance to shine the best possible light on what you have worked so hard to achieve.  You have invested your time and money in developing your brand, products, designing the packaging and your inventory.

E-commerce studies have consistently shown that Products Photos are one of the most important pieces of the puzzle to successful online sellers. Most websites selling products have conversion rates in the range of 1% to 4%. This means that for every 100 potential customers viewing your products 99 to 96 are likely not buying. Yes you can keep spending more and more on bringing traffic to your website or Amazon listings, but the key is optimizing and monetizing the visitors you already have. To do this make sure your website is user friendly and you have great photos. Product Photos show off the features and highlights of your product. Product descriptions should be clear and include all relevant information.

If you are unsure if your Product Photography can be improved contact us and we will conduct a free review of your current product photos.

How to Select, Prepare & Send Your Items

Place Order

The first step if you have not done so already is to place your order on our website. Simply fill out the one page order form. You will be emailed a order confirmation with your order number and shipping instructions.

Selecting Products For Photos

In order for our professional photographers and retouchers to provide you with the best possible product photography it is important that you pay special attention to the products you send us. One easy way to spot potential issues is to line up all your products on a table and compare to each other. While doing a product inspection look out for crooked labels, scratches, packaging flaws, inconsistent product fill levels, dents, etc. Select the best samples you have available to send us. While we can often correct minor product flaws, it is not always possible. Sending your best sample starts your shoot off right.

Ship Your Package

The next step is to carefully pack up all the items that you need to photograph and ship them to us at the address provided in your order confirmation email. We accept shipments to our studio via UPS, FedEx, USPS, DHL, and other carriers.  If possible please also print out a copy of your order confirmation and include it in the box. If you do not have access to a printer please write down your order number and name on a piece of paper. This helps ensure no orders get lost.

We highly recommend double boxing products to ensure they do not get damaged in transit.

How to Share Photo Shoot Instructions

Getting Professional Product Photography with our studio is a simple and easy process. While we do encourage all customers to email us any special instructions prior to your product photo shoot it is not required. With our vast experience with all types of products our customers often leave the creative direction up to ProductPhoto.com. Our team will select the best possible angle and image lighting style to bring out the very best in your product and brand.

For customers that have specific directions in mind, or have an idea of what they want we of course can follow your instructions. Simply send us your instructions, links to samples, or any other document. Instructions can be added when you place your order, emailed to us after you order, or even just included in your package.

Once you get your proofs you can view all your product photos and either approve your order, or requests reshoots, or touch ups. Most revisions are free.However, additional charges may apply in the event that your request deviates from your original instructions. Extra charges will go through you for approval.