Category: amazon product photography

DIY Product Photography Tips for Amazon Sellers

In today’s highly competitive business, Amazon sellers have discovered that Amazon product photography plays a very pivotal role in successful product listing and attracting customers. But, it should be kept in mind that these pictures ought to meet Amazon’s technical requirements to be acceptable. A good image can speak more than a thousand words – and you do not need to speak, as the picture says it all. Agreed that pictures are pictures, but not all pictures are the same. While some of them attract visitors and buyers, other pictures may not have the same response.

Here are a few tips to help you take pictures like a professional, the next best to having a professional photographer.

While many of you may not be very adept at photography but, with the right guidance and a few tips, you should be able to take decent pictures without any costly cameras – just a common smartphone would do – that and a bit of ingenuity. If you would like to learn about product photography, or products on white photography, you could join a free online photography course, or invest in a low-cost course. You could also get free tips on makeup product photography online, or you could think of joining a regular course.

Choosing a Camera:

Choose a good camera for your photography. While a digital camera would be a smart choice, a smartphone can also give great results. You need to be accustomed to Photoshop to do editing of your pics.

Setting up the Background:

Use a white background for your product. Use a white bed sheet, but be sure that it is crease-free.

Choose a Spot for Your Photos:

Find the right spot for you to shoot, but bear in mind the cardinal rule of photography – the importance of light. It should be from a good source and from the right angle.

Have Proper Lighting:

Remember that light is everything. If you don’t have the proper lighting, you can kiss your photos goodbye. See if you can get a good place indoors near a natural source of light. If you would like to shoot outdoors, be care of the bright sunlight and the accompanying glare. Adjust your light in such a way that it is close enough, but not too close to create a glare. An LED bulb is the best source of a bright, white light.

The Shots:

    • You may not be able to get the right shot in the very first go – you will have to keep exploring and trying from different angles. Here’s where your creativity comes in. Try whatever comes to your mind – you can later edit the images suitably.
    • Make sure that your picture fits within the frame, and the corners and edges are intact. If need be, you could crop them later. Ensure that you don’t have too much of white space around the image.
    • An image should appeal to the viewer and not send him/her scurrying away.
    • Remember that Amazon images are square, and your picture should fit 85% of that space.

 

Editing:

Editing is one of the most important aspects of photography. Use editing to ensure that you get a great picture. If you are using a smartphone, you may find a few apps that could help you with editing. Should you like to edit your photos on your computer system, you should try Pixlr or GIMP. They are sophisticated tools that can make editing a very easy task. Pixc is a photo editing platform where you can edit your pictures exactly to match Amazon’s specifications.

If you are new to photography, you may need to invest in the following equipment to help you get great results:

      1. Lightboxes: These are flat boxes having sides made of translucent glass or plastic. They contain electric lights that provide an even light that can be controlled.
      2. Reflectors: When you use natural light, the reflectors are used to redirect some more natural light on the product.
      3. External Lights: Get dual-power portable LED lamps that could be used along with a tripod.
      4. Tripods: A tripod is a must for photography. Most of us cannot be sure of a steady hand, and a tripod will save your day.

 

But, before you plunge into photography, remember the following points:

      • Concentrate on your focus, and keep your images sharp and clear – blurry images are liable to be rejected.
      • Keep an eye on shadows and ensure that they are at a minimum.
      • Get a close up of the details, if possible at least in one image.
      • If you are displaying a small product, show its size in comparison with something else so that viewers may have a fair idea about its size.

 

Amazon’s SPN – Service Provider Network has excellent product photography support and services to registered sellers.

Now that you have become familiar with photography for Amazon sellers, go ahead and have a great future.

How to take Perfect Product Photos on a White Background for E-commerce Store

Introduction: Photography is both a skill and an art and to achieve perfection in either of the aspects one has to put in a considerable amount of effort. If your dream is to rub shoulders with the top photographers, you need more than just a DSLR, that’s for sure. It often takes days or even months for that perfect click, even for the best in business out there.

Recently, Product Photography for E-commerce websites has been in much demand. Companies are looking for shutterbugs that can capture captivating and mesmerizing photos of their products. The sheer brilliance of the product visual should be able to induce a want/craving in the average naïve web surfer so much so that he/she is compelled to buy the product.

A white background is what works best in these situations. Apart from accentuating and enhancing the vivid details of the product, it also makes the commodity look sophisticated and subtle. But handling a white background is not everyone’s cup of tea because it requires a certain degree of finesse. So, here are a couple of tips which can prove to be a guide as well as an aid in your quest for that perfect click-

1) Procure the Right Materials:

First and foremost, it is quintessential that you have the right things to start with. Here we list some of them-

  • Lightbox
  • Clamp Lights
  • 100 Watt Daylight Light Bulbs
  • Camera
  • Photo Editing Software

 

2)Be Immaculate with the Set-up

Once you have got the right equipment to go about it, you also need to make sure that the whole set-up is just perfect for capturing impeccable images. Here we have a few recommendations to ensure that your photos turn out to be just how you want them to –

  • Always click more photos than you think you require. That way you will have more variety to choose from.
  • Go for a tri-illumination ,ie- use three lamps- one on top and two on either side
  • Refrain from using flash
  • Eliminate all other light sources except the lamps from the room.

 

3) Create a Perfect White Background

There are several options available when it comes to setting up a white background. You need to choose according to your requirements and a level-headed sense of judgment is what is needed here. From paper sweeps from Amazon to poster boards from your local art store, take your pick with ease.

4) The Importance of Bounce Cards

Basic physics comes into play here. Anything which is illuminated by a light source (against a white background) from one side will cast a shadow on the opposite side. This is where bounce cards come in. More often than not shadow is quite dark and eventually ends up messing up the aesthetics of the visual. White bounce cards made up of foam boards reflect light on the shadowy portion, thus reducing the awkwardness. Alternatively, black foam boards can be used to make shadows more prominent if a white product is being shot against a white background.

5) Configuring the Camera

It is paramount that you apply the appropriate configuration and settings in the piece of equipment that you will actually use to capture Product Photos, ie- your camera. Here are a few useful suggestions to implement-

  • Use the setting ‘Auto’ in white balance.
  • As has been mentioned before, turn off the flash
  • As far as image settings go, use either ‘Raw’ or the highest JPG settings your camera possesses so that your camera can utilize the full bit depth.

 

6) Post Processing Procedures

Products on White Photography do carry with them a certain aura which them visually appealing and engaging. However, no matter how good the shots are, a certain amount of post processing becomes imperative and unavoidable. Therefore, it is always advisable to take some time out to fine tune the image and add finishing touches to it. Image editors like Photoshop come in handy for such purposes.

The notion of photography being a skill as well as an art which fins mention in the introductory part, has been derived from valuable experiences of highly skilled and competent professionals. To try and separate the skill from the art or vice-versa would be tantamount to grave injustice to science of visualization. It therefore becomes important to delve deep into both the dynamics and master each of them.

A look at E-commerce giant Amazon and its Product Photography is a graphic manifestation of the above-mentioned point. These suggestions and recommendations, therefore, will serve as a pivot about which the path to learning for a new amateur beginner will revolve. Happy Clicking!

Best Product Photography Tips for Amazon Listings

Today in the world of digital entrepreneurship all businesses are investing to market their product to their target consumer on the web. To stay current and viable on the online market a good product and competitive pricing is not all that is required. Online buying decisions are made in a matter of seconds and a good product photograph is what can make or break the first impression on a buyer.

In the online scenario a good professional photograph means a sales conversion. With average conversion rates being between 1% to 4% it is very critical that the best side of the product is put forward. The way the product photograph is taken will have the maximum impact on the buyer. Read on to find how professional product photos for your products can dramatically increase your sales and visibility.

1) Technical Requirements to be Handled:

Amazon lists very specific technical guidelines for the product photographs to be approved.
Our team understands thoroughly all these needs and follows them exactly. For example No props or decorations, which are not a part of the final product, can be used for the primary photo. The secondary pictures can show product in use and lifestyle pictures of the product in use. The other technicalities like file type, size, resolution etc are also taken care of by experts at the task!

2) Get High Definition Images:

All phone cameras today are capable of taking images but that is not always the right choice. A Digital Single Lens Reflex (D-SLR) camera is ideal and gives the most impact. The idea behind this is that the user should be able to see the finer details on scrolling over the picture in the amazon zoom display. An HD camera with 2k or 4k detail will highlight all the aspects of the product in an easy to view manner. We use the latest in capture technology to give the best results.

3) Product Staging and Placement:

Professional photograph highlights the business side of the product. For a backpack this would be the front side with styling and design visible and for a book it has to be the cover photo. A professional photographer takes into account lighting while staging the product. A photographer inherently knows the way a shot will look in the amount of lighting available. To avoid repeats and redos the professional photography studio boasts of lights that can create the perfect light ambience for your product. The studio setting also has various props and tools for the secondary shots of the product in action.

4) Editing and Finishing touches:

The way your product looks in the photograph is how the consumer will perceive it to be. After taking photographs some editing is done on them using professional photo editing software. The photograph is treated for light exposure, shadow clearance and improved color and details visibility. This leads to a professional product shot, one that is without any blemish.

5) Image Mix:

Primary Image: The first image has to be the product only. No text, artwork, graphics or even logos are not allowed. This is the picture that shall pop up in the search results. It is the best and most honest representation of the product.

Secondary Images: The other photographs can be a highlight reel of what your product delivers. One simple formula is to show the product being used highlighting any special USPs or product functions that are key differentiators of the product. The mood, feel and utility of the brand are captured in a single shot. All the uses of the product are highlighted in various creative pictures using the tools available at a studio.

Professional product photography not only gives you an edge over the competition but also gives the product the representation and treatment it deserves. Work with our experts and create the amazon product photography that your brand needs and watch your sales soar!