Today in the world of digital entrepreneurship all businesses are investing to market their product to their target consumer on the web. To stay current and viable on the online market a good product and competitive pricing is not all that is required. Online buying decisions are made in a matter of seconds and a good product photograph is what can make or break the first impression on a buyer.
In the online scenario a good professional photograph means a sales conversion. With average conversion rates being between 1% to 4% it is very critical that the best side of the product is put forward. The way the product photograph is taken will have the maximum impact on the buyer. Read on to find how professional product photos for your products can dramatically increase your sales and visibility.
1) Technical Requirements to be Handled:
Amazon lists very specific technical guidelines for the product photographs to be approved.
Our team understands thoroughly all these needs and follows them exactly. For example No props or decorations, which are not a part of the final product, can be used for the primary photo. The secondary pictures can show product in use and lifestyle pictures of the product in use. The other technicalities like file type, size, resolution etc are also taken care of by experts at the task!
2) Get High Definition Images:
All phone cameras today are capable of taking images but that is not always the right choice. A Digital Single Lens Reflex (D-SLR) camera is ideal and gives the most impact. The idea behind this is that the user should be able to see the finer details on scrolling over the picture in the amazon zoom display. An HD camera with 2k or 4k detail will highlight all the aspects of the product in an easy to view manner. We use the latest in capture technology to give the best results.
3) Product Staging and Placement:
Professional photograph highlights the business side of the product. For a backpack this would be the front side with styling and design visible and for a book it has to be the cover photo. A professional photographer takes into account lighting while staging the product. A photographer inherently knows the way a shot will look in the amount of lighting available. To avoid repeats and redos the professional photography studio boasts of lights that can create the perfect light ambience for your product. The studio setting also has various props and tools for the secondary shots of the product in action.
4) Editing and Finishing touches:
The way your product looks in the photograph is how the consumer will perceive it to be. After taking photographs some editing is done on them using professional photo editing software. The photograph is treated for light exposure, shadow clearance and improved color and details visibility. This leads to a professional product shot, one that is without any blemish.
5) Image Mix:
Primary Image: The first image has to be the product only. No text, artwork, graphics or even logos are not allowed. This is the picture that shall pop up in the search results. It is the best and most honest representation of the product.
Secondary Images: The other photographs can be a highlight reel of what your product delivers. One simple formula is to show the product being used highlighting any special USPs or product functions that are key differentiators of the product. The mood, feel and utility of the brand are captured in a single shot. All the uses of the product are highlighted in various creative pictures using the tools available at a studio.
Professional product photography not only gives you an edge over the competition but also gives the product the representation and treatment it deserves. Work with our experts and create the amazon product photography that your brand needs and watch your sales soar!