Actionable Product Photography Tips to Increase Ecommerce Sales
Online shoppers do not get the luxury of sensing products as their offline counterparts. They cannot touch, test, and feel their favorite buy. Thus, it falls on sellers to make their products speak through supreme product photography. This also has a cumulative effect on sales.
Here, we have listed out a few tips on how you can enhance your product photography to increase e-commerce sales.
1. Focus on Sharpness:
The primary aspect that you must ensure while snapping a product is sharpness. Nobody would want a blurry or pixelated picture of their product of interest. A blurred photograph makes it difficult to perceive and understand the fine features. It affects the customer’s decision making and he/she may quickly jump to another vendor.
Make sure that you use a camera with a decent aperture range. It will help you focus the lens on the product effectively. Also, look after supporting elements like zoom and color correction to highlight the features.
2. Photograph the Product With Different Angles:
Start by offering a no-nonsense complete image from an angle offering a complete view. For example, from the front in case of chairs, from above in case of shoes, etc. This picture works as a magnet and catches the attention of potential buyers. Now supplement your product with different angles like 45 degrees, back, and side.
Multiple angles add up to the description of the product. They help the customer identify the characteristics that differentiate their product from the rest. In some cases, it also helps customers align their needs.
3. Adjust the Lighting:
Natural lights add up to the quality of the photograph. While clicking products ensure proper lighting by leveraging light balancing objects opposite to the lighting source. An example of such objects is a half white card standing behind or beside your product. You can also cover the card with aluminum for better results. You must also ensure that shadows stay away from your product once it’s in the frame.
4. Make Use of White Background:
White background helps in channelizing the focus of the buyer on the product. It adds professionalism and gives your product a floating effect. Product photography with white background does not clash with other colors and works best in the case of multicolored products. It is advisable to use Adobe photoshop for this purpose instead of other algorithm-based tools. Also, save your file in .png format as it supports pictures with Transparent background.
5. Capture the Product in its Use:
Another way of attracting customers is by offering photographs of your product in use. Not only it helps to remove ambiguity but it also helps to bring out the versatility of your product. It presents a clear definition of how the product will turn out when the buyer uses it. For example, if your book holder can support e-books like Kindle, show it in a well-defined photograph. Similarly, in the case of wearables and lifestyle products, you can count on models. However, it is imperative to match the practical application captured in photographs with an interesting description. This helps in building brand value and trust with potential customers.
E-commerce is the hotspot of the century. Having already surpassed $3.5 trillion in sales in 2018, the industry is growing at a swashbuckling rate. It has completely changed the landscape of business with tech giants offering more opportunities to local vendors and small entrepreneurs to take their business online. Thus, it is through superlative product photography that you can make the best use of these opportunities. Follow these tips to turn your prospects into customers, and customers into fans.