6 Ways to Adapt Your Amazon Selling Strategy During Covid 19
As the world grapples with the deadly Covid-19 outbreak, Governments, industries, businesses, etc. are updating their policies to survive in these testing times. In particular, due to fluctuation in customer demand, restrictions from authorities, delays in logistics, etc. Amazon sellers are facing manifold issues that are affecting their businesses significantly.
Here, we list out the top six ways to adapt your business strategy to stay relevant and protect your business:
Amazon Selling Strategies During Covid
Let’s Discuss Each Point in Detail
1. Create New Supply Chains
The outbreak of this deadly disease reinforces the importance of door-to-door service and foot traffic for the success of a business. Although it might appear like as waste of time, effort, and money in opening up new sales channels, it will surely increase the coverage of your business.
By creating new supply chains, you will be able to capture untapped markets and locations to increase the awareness of your business. Broadening your sales stream takes your business to places where customers are buying at the moment. Additionally, by catering your products and services to more customers, you generate more revenue.
2. Align Your Business With the New Regulations
The new guidelines allow Amazon sellers to deal with only essential goods and services like groceries, medical supplies, health supplements, baby products, pet supplies, PPE, sanitizers, face masks, etc. Due to the ongoing nationwide lockdown, every customer requires these high-demand commodities.
Since you are already a trusted seller on Amazon, it might be a good time to start dealing with these essentials. All you need to do is update your profile and add the relevant Amazon product photos.
3. Create Engaging Content
Due to the ongoing lockdown, as most of your customers are staying at home and shopping online, you must use creative and relevant content to attract them. Apart from creating your brand awareness, valuable content can help in driving your sales as well.
Whether you are dealing in essential commodities or not, you can expand your customer base by leveraging valuable content. A simple yet efficient way is to contact a professional product photography studio to create content for Amazon as well as other social media channels. By connecting with your customers through relevant content for your products and services, you build a long-lasting community for your business.
4. Review Your Marketing Tactics
A temporary pause in business gives you a perfect opportunity to assess your marketing strategy. You can review your campaign’s performance and chalk out the plan for future investments.
As most of your clients continue to work from home, you might want to cut down on promotional messages and emails. While it might be an effective marketing strategy in normal circumstances, receiving regular mailers can be quite irritating at times like these.
5. Re-calibrate Your Ad Investment
If you are using Amazon Ads to boost your sales, you will have to review the ad spending as well. If you deal with non-essential consumer products, you will be hardly getting any customers. Similarly, if you sell essential items, it will be hard to manage the inventory due to the surge in customers’ demands. In both of these scenarios, rather than promoting your business, your ads will harm it instead.
6. Train your Workforce
You can utilize this lockdown time to train and improve the professional caliber of your employees. Even if you have the most talented and trained workforce, now is the perfect time to cross-train them. Apart from the core skills for their job responsibilities, you can teach your employees the extra skills required to take up additional duties at work.
Cross-training allows you to create a backup of your employees without recruiting additional professionals. For example, you can train your software developer in cosmetic product photography.
By training the hidden qualities of your existing workers, you encourage teamwork and better utilization of your workforce. As a result, you create an efficient work environment and better returns on your investment.
Making Most of the Downtime:
Covid-19 is changing every aspect of an e-commerce business. While some changes will be favorable, some will be challenging. In the post-Covid-19 era, business requirements and strategies are going to be quite different.
For a business to survive in such a situation, it must recalibrate its strategies and respond accordingly. The points above give you some tips to adapt your Amazon selling strategy in these testing times. By utilizing these tips, you will be able to face the challenges head-on and come up with a thriving business.
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