5 Best Photography Practices for Online Fashion Store
Getting the perfect picture of garments can be a game-changer for any online fashion store. Since the images play a determinant role in selecting apparel, you should try to use this facility to your best advantage. Learn how to click professional and appealing pictures of your garment in this article.
The Role of Product photography
Product photography is a significant factor determining your product’s sales, especially in terms of apparel and jewelry, which attract the customers based on their visual appeal. In these cases, simply writing the perfect product description wouldn’t help.
Getting the perfect picture for ecommerce product photography shouldn’t cost you a fortune. If you have a knack for photography, the right light setting, a decent camera, and a flexible budget, you can easily pull this off on your own. Here are 5 photography practices used by professionals to bring that extra edge in their picture, which makes the product desirable from the first glance:
1. Preparation of the garment
The first and most important thing to do before photographing anything is to make the product look perfect. Hence, before you start clicking pictures of your garment, you must ensure that it looks completely flawless, free of creases, stains, or marks. This requires a sharp eye as even a minute defect in the product can cause a huge difference in photography.
Usually, steaming helps a lot while photographing garments as it gives the apparel a more clean, natural, and beautiful look. It is also essential to remove stickers or tags in the garment. If your garment has some dust on it, you can use lint rollers or tape to remove them.
2. Setting your studio
The next step is to set your studio for the photography session. This step can be further classified into three basic settings, including:
- Setting up the mannequin or live model
- Setting up the camera
- Setting up the background
Decide whether you want to display your garment on a mannequin or a live model. Both of these options have their own features and characteristics, so you must choose wisely. Usually, the difference between the two is the budget. With live models, you have a limited budget and time, whereas working with a mannequin becomes flexible.
Next, you must decide the perfect mode for your camera. Remember, different positions can create a huge difference in the picture, so the ideal camera angle is absolutely necessary for clicking good pictures.
Always try to use a grey or white background for your photos. If you cannot find that, you can always adjust that later in photoshop, but having them readily available when you are doing amazon product photography is a good idea. When photographing white clothes, you can use a lighter shade of grey to create the best contrast.
3. Pay attention to the lighting
Perfect lighting plays another major role in making or breaking your professional product photos. Make sure you have an ample amount of lighting when clicking pictures. Apart from that, the angle of your lights is also important. Good lighting will bring out the true color and other details accurately. Photographs with good lighting have a lesser amount of ‘noise’ and ‘grain,’ thus increasing the image’s sharpness.
Now that everything is at its place, you can begin clicking pictures of the garment. Here, you must try out different angles to find the best ones which suit your model/mannequin. The goal is to focus the attention on the garment so it should be properly demonstrated. You can adjust the setting of your camera as you shoot according to the light requirement. Try to take multiple images from various angles.
After you are done shooting the pictures and deciding on the perfect one to publish, you must edit them to make them look most professional while maintaining optimal performance. With plenty of editing softwares in the market, you can pick the best one to give your image a sharper look. Edit the alignment, crop the picture and do the color correction wherever necessary. This will leave you with the perfect picture, ready to go on the web.
Follow all the steps mentioned above to click beautiful pictures of your online fashion store’s garments and watch your sales increase instantly. You won’t have to worry about product photography rates anymore. These high-quality product images which look professional and appealing will help you set a good customer base and set you apart from your competitors.