Product images play a crucial part in your listings’ success on eCommerce websites, especially ones like Amazon, where your fiercest competition is present. The main image is what attracts customers to your product, and it needs to be extremely attractive with a white background so that one only sees the product. However, apart from the main image, the other product images need to look good too. And a good product photography studio with experience in shooting the latest Amazon photography trends will help you accomplish this goal. Here’s what you can look forward to in your product images for 2023.
Amazon Product Photography Trends
3D Product Visuals
These days businesses are trying to get more creative with presenting their products on Amazon – the world’s biggest online shopping site to help make their products stand out from the competition. Capturing sharp, clear, and well-focused images to attract customers will not do the trick anymore. If you wish to be ahead of your competitors on Amazon in 2023, you should try out adding 3D effects and rendering to your images.
With 3D and AR entering the mainstream, customers can expect more immersive images, thus getting a clear picture of the product. 3D images are believed to create confidence and better control for customers while shopping online, allowing them to visualize and interact with products like they would in a real store.
360 Degree Product Views
Nowadays, consumers want to see the product from possibly every angle before making a purchase, just like they would in a physical store. 360 Degree views of products help them take a look and know everything about their physical appearance. In the last couple of years, 360-degree photographs have become highly popular on social media and are expected to be a forerunner on shopping sites like Amazon too. Although many retailers on Myntra showcase their fashion merchandise and perfume product photography with a 360-degree angle, the trend is soon taking off with other non-fashion-related products.
This photography trend is set to stay for a long time, with more and more brands taking advantage of the technology. Adding it to your marketing strategy in 2022 is a must, especially for larger products, to ensure you are at par with the competition.
The concept of product videos is not something new, especially on Amazon, where sellers share explainer videos about their products and their functionalities. However, since consumers nowadays have been rapidly switching to video content than a written description, sellers may now have to include complete descriptions in their videos to attract new customers.
Since the latest technological developments have allowed videos to be more compact, these can be delivered through a variety of platforms. This trend has had a domino effect on product photographers, forcing them to enhance their skills in videography if they wish to attract big brands. For brands, it means they need to find photographers with experience in creating attractive videos for showcasing their products on Amazon.
The transition from cameras and laptops to mobile phones has changed how product photography is done nowadays. Yes, you still need that sharp DSLR image for your products on Amazon, but now they must be vertically captured for ease of viewing on mobiles. Since mobiles have a limited screen space, photographers have had to adapt and ensure the picture is vertically-oriented and compact. Making Amazon product photography mobile-optimized is a need of the hour, and 2022 is certainly going to see this trend being followed by every small and large business. In fact, for sellers’ convenience, companies can also click images through the Amazon sellers’ app and edit them a bit to ensure they are completely mobile optimized. However, these images certainly don’t beat those created by a professional photographer.
Gone are the days when every product image was highly edited before publishing it on eCommerce sites. Consumers nowadays want authenticity in product photographs, and this can only be accomplished through presenting original pictures. It means that your product photo studio must get the images right during the photo shoot so that only minimalist editing is required to preserve their authenticity.
Staying in tune with the latest photography industry trends is the key to staying successful in Amazon product photography. Whether you are a company selling products, or are a photography studio, adopting what’s new in the industry and constantly innovating to satisfy the end consumers will help you stay ahead of the game. So, don’t forget to incorporate the above trends in 2022. If you are looking for some amazing photoshoots at reasonable prices for your business, reach out to productphoto.com – a place where experienced photographers can bring out the best in your product by presenting it on Amazon photography, e-commerce website, and print media.