Product photography is everywhere, whether you’re checking websites, magazines, or outdoor advertisements, mostly you will see advertisements for different types of products at all places.
This makes clear and high-quality product images crucial in supporting the company brand and driving sales.
In the case of eCommerce product photography, the product image is everything as the buyers are not able to see your products directly like they can when they do in-store purchases where they can view the products, try them and then easily make the decision of buying it.
Whereas in online shopping, the only way buyers get an idea about your product, its features, specification, etc. is by viewing the product images and reading its copy and descriptions. This emphasizes the importance of images and photography.
Product images are proof of your product specifications and tell the customer about the shape, size, color, etc. Though there are different types of product photography and you should know about them.
7 Different Types of Product Photography
Let’s Discuss Each Point in Detail
1. Studio Product Shots
These are simple product shots that are taken in a studio in a simple lighting setup. The motive here’s to take clear images which show the specifications of the product. Different kinds of products require different kinds of lighting setup because the surface of products vary to a great deal.
Simple studio product shots mean that all products will be shot in the same static studio setup. These shots tend to highlight the product details and specifications to give buyers a clear image of what the product looks like.
2. White Background Images
For several reasons, white background is the most preferred backdrop in commercial product photography. The white background highlights the product and clears away any distractions. If you look at the product images placed on Amazon, then you will see that almost all the product photos are on a white background.
3. Images that are Shown with Scale to Give An Idea of the Product Size
Scale gives your buyers an idea about the actual size of the product. It’s important to let the buyers know how the product looks and is used. Creating a scale is important as it gives a reference point and the buyers can conclude by looking at the visuals as to how the product will look on them.
4. Grouping of the Product
Grouping of the product can be done to present the options available to the viewers. This can be used to show a group of products in one image or the same product that is available in variations as a way to demonstrate options to the buyer.
5. Lifestyle Action Shots
In-context product photographs give buyers an idea of how the product is used in the manner they were designed for. In-context images of products can be used with simple product images. This approach is useful as it allows the buyer to see the product itself and in use.
6. Studio Setups
Studio setups are the most preferred option as here you’re in control. You can set up the product the way you want to without worrying about any outside disturbances. In-studio setups, you’re in control of the environment or create the desired effect.
7. Non-Traditional Images
Non-traditional images don’t showcase a product, these images are used to sell an idea. There is no product shown in the image and these images are used for promotional purposes by stores.
Product photography packages are an important factor to determine the quality of the images you can get when you’re looking out for a professional product photography service provider. Every product is distinct and few products require a different approach to best showcase that product. A professional photographer will understand these nuances better.
Depending on where you intend to use these images, you should click multiple images from different angles per product. Most sites allow multiple photos with each product listing to show the product from different angles.