6 Common Mistakes in Apparel & Clothing Photography

Every new year brings with it a host of new product photography trends and technologies. If you sell apparel, clothing, accessories, and related products online, your photography style should adopt these latest trends for improved engagement with your potential customers.

But while product photography trends change with time, the fundamentals continue to remain the same. As a fashion store owner or fashion photographer, your job is first to get the fundamentals right and then try to work on modern trends.

To help you work on the fundamentals of apparel and clothing photography, here is a list of 6 mistakes that you should avoid at all costs.

Let’s Discuss Each Point in Detail

1. Not Preparing the Garment

The primary purpose of product photography is to attract the customers that land on your product page. In other words, your product should look as attractive as possible. No matter how good the Product photography services or photograph is, if the product itself is not thoroughly prepared for the photo, it will ever be able to deliver the expected results.

To start with, make sure that the clothing or apparel you want to photograph is clean and ironed or steamed. Ensure that there are no stickers, tags, or any other identifying materials on the garment. If the product has fabric strings or dust, you can use tapes or lint rollers to remove them.

2. Using Flat-Lay or Hanger Photography

Many of the e-commerce stores, online sellers, and photographers from the fashion segment continue to display their products either by laying them flat or on hangers. While this photography used to work in the past, the eCommerce industry and consumers have evolved to a great extent.

It is now essential to communicate not only the appearance but also the fit and shape of the product to the customers. The best way to do this is to make mannequins or live models wear your products. While live models should be preferred, you should at least use mannequins if you are low on budget or constrained by time.

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